So what are we waiting for? It's time to reinvent the way we sell by bringing the essential human element back into every aspect of our brands by delivering on promises, solving problems, making a personal connection, and truly caring about people.

Cecile Conare, Millward Brown

I had a case when I, in company with famous Crimean politicians Dmitry Shchepetkov and Dmitry Achkasov, organized the Youth Day of Ukraine in Feodosia. Then there was an extremely limited budget, and we had to save on everything, even on artists. However, the event went off with a bang, as they say. Thanks to the atmosphere we created, about seven thousand people danced on Station Square in the city, according to law enforcement agencies!

How did we do it? The very name of the Event - Youth Day implied a certain audience that responded to the advertisement and came to the holiday. Next is the content. It consisted of four blocks. Performance by “Comedy Club - Simferopol”, vocal and dance performances, competitions-gifts from sponsors and, at the end, a DJ set.

As you can see, all of the above is very similar to an ordinary club project. This is exactly what we wanted. Essentially, we created a club party almost in the city center. Club content - created a club atmosphere and young people had a lot of fun...

In my opinion, the atmosphere of an Event is a collective experience while participating in a mass event. The experience creates certain emotions that a person remembers for a long time. When there are a lot of people experiencing an event, the experiences are sharper and the emotions are brighter. That’s why at big Events you feel an incredible elation – euphoria. It is for this euphoria that people are ready to travel from other, sometimes very distant cities.

There are many examples of this: “Grushinsky Festival”, “Kazantip”, “Invasion” and many others. All these projects are different in content, atmosphere, audience, but they have one thing in common - the opportunity to receive deep positive emotions. I would like to make a reservation right away: you can create an atmosphere not only at Music-related Events. Over the years of living in Moscow, I have repeatedly observed how business events are filled with positive experiences due to a well-created atmosphere.

You can learn to do this!!!

The main thing to remember is that the atmosphere of any Event is formed from little things. Details if you want. Everything should be harmonious. Starting from advertising and friendly staff, ending with content and design of the site. Next, technical aspects, sound, light, animation. Advanced event companies, when they hold children's parties, even dress up security guards as clowns!

Take the script, gather your group and consider each action of your Event from the point of view of the atmosphere. Imagine in your mind. Are guests arriving or arriving? Who meets them? What music is playing? How is the venue (venue) decorated? What do they need to see, hear or feel to understand where they are? What will happen? Will everyone be able to see it clearly? Do the drinks and food match the theme or will that not be important? How will the event end? How will your guests know when it's time for them to leave? Who will accompany them? What will they take with them as a memory, besides impressions?

I once did a Hawaiian party for a large company, and at the end of the Event, all of the client's employees were taken away from the venue on a Hawaiian themed bus. And real Hawaiian music was playing in the salon! I also remember the club project “Scents of the film “Perfume”,” which I once did in Sevastopol. At the entrance, all guests were given samples of fragrances, and the ladies were given roses. All these little things and details create an atmosphere that needs to be maintained from the beginning to the end of the Event.

There are no ready-made recipes, only team creativity. Each Event, like a film or painting, is unique. Therefore, you should not look for “recipes for happiness”; it is better to get acquainted with the experiences of other people. There are tons of videos on the Internet about event marketing. You will find many useful ideas there.

“Seek and you will find,” as the Bible says.

It’s enough just to pay attention to how representatives of the event industry create events in major cities our country and abroad. Attend festivals, conferences, concerts, presentations, exhibitions. Watch and record. What mistakes were made, what was good, how did the organizers want to surprise their audience? Did they succeed or not? Did the organizers manage to maintain the atmosphere of the Event until the end of the event? What do you remember most?

It is also very useful to pay attention to promotions taking place in your city. Advertisers sometimes come up with great ideas that can be used later. For example, when I saw a car on the streets of the city with half-naked girls dancing in the back of it, it was an advertisement for the first strip bar in Tolyatti, I came up with the idea of ​​a party called “Dancing in Wet T-shirts.” This project was a great success, and my friends and I did it several times in different clubs.

An interesting point, only many years later I learned that Events of this kind regularly take place both in Russia and abroad.

At the end of this chapter, I would like to say a few words about elitism as a tool for maintaining the created atmosphere. Most people love to feel chosen. The feeling of self-worth and the feeling that “you are among your own” allows you to generate a truly unique atmosphere.

Let me emphasize that no matter what direction of event marketing you choose, elitism is the key to exposing the emotions of the group.

Remember the euphoria at the end of a good training session. With the help of the details mentioned above, content and service, you, as it were, broadcast the atmosphere to the audience, and after that people begin to relay the received emotions to each other. First within the Event, and then far beyond it. They begin to share their impressions, talk about the event among their friends, discuss in social networks, on the forums. This behavior allows them to experience the received emotions again and again, only in a weaker form.

To consolidate the atmosphere of the Event in the minds of people, photo-video materials and various souvenirs - T-shirts, pens, key rings, caps - serve excellently.

In order to feel the New Year approaching, you should take care of creating festive atmosphere Houses.
A traditional and familiar Christmas tree with balls, of course, will help with this. But it may not be enough. Let's share unusual ideas to create a magical festive atmosphere.

1. DIY Christmas pomander

Pomandor is a fragrant decor that will decorate any interior design on the eve of the holidays.

Visual component New Year's atmosphere, that is, Christmas trees, garlands, balls, are very important. But don’t forget that for most of us the strongest association with the New Year is the smell of citrus fruits, pine and spices. After installing the tree, the pine aroma will be more than enough. And the remaining ingredients of the holiday smell are contained in pomander - a decor traditional for Western countries. It’s not difficult to make it yourself. Stick a lot of cloves into a large orange. Then we make a mixture of ground cinnamon, cloves, nutmeg, allspice and vanilla. Determine proportions based on personal preferences. For 4 oranges you will need about a glass of the spicy mixture. Pour the mixture into paper bag, put citrus fruits there and leave it all for a week or two in a warm place. Then we hang our finished aromatic bomb on ribbons anywhere or simply place it on a dish. Pomander exudes nice smell two to three months. In addition, this decor is in harmony with the New Year's interior design.

2. Coniferous branches instead of bouquets

Non-standard New Year's bouquets.

You want to feel the New Year's atmosphere throughout the whole house, and not just in the room where the Christmas tree stands. We do not recommend placing several coniferous trees in the house, otherwise the main New Year's symbol will lose its uniqueness and exclusivity. A compromise solution would be to place individual branches of pine needles in beautiful vases filled with water. You can even plant them in the soil and remember to water them periodically. This will keep the needles fresh for a long time.

3. Second life for old Christmas toys

Old toys become part of New Year's decor.

Throwing away New Year's toys, which have already served their purpose, but with which pleasant memories are associated - a rather sad task. So as not to spoil festive mood, give them a second life. Just put the toys in glass vases or jars and arrange this unusual decor in prominent places. The free space between the toys can be filled with shiny tinsel or garlands.

4. Unusual holiday illumination

Candles - not far the only way transform the New Year's interior.

Placing large candles on tables is the easiest way to create holiday lighting. But if you, like the hanging garlands, have become a little tired of it, then make an unusual New Year’s lamp with your own hands. It will take no more than an hour, and if you involve children in making the decor, then even less. Collect five even branches of approximately the same length and tie them together so that they form a star. Then wind it on a star festive garland. An unusual New Year's lamp that will decorate your festive interior design is ready. An even simpler option is to hang the garland on the wall behind an interestingly shaped branch.

5. A cozy corner for guests

Guests will definitely appreciate the attentive attitude.
The New Year's tradition of visiting covers almost everyone. So why not clearly demonstrate a warm attitude towards people coming into the house? If guests usually sit on the sofa, then put several cute blankets in green and red New Year's colors on it, decorative pillows. Chairs can be covered with festive covers and soft seat cushions. It would be useful to have nameplates near the cutlery behind festive table. This will prove that every guest is welcome.

6. Fragrant decor from pine cones and dried citrus fruits

This decor not only looks beautiful, but also smells nice.

If the previous idea for making a pomander seems too energy-intensive, but there aren’t enough New Year’s scents in the house, then decorating with pine cones and citrus fruits will solve the problem. The effort that needs to be spent on its manufacture is minimal. You will need a few cones, oranges or lemons. Fruits must first be cut and dried naturally or in the oven. Place the pine cones and citrus fruits on a beautiful plate, adding New Year's balls, garlands, and large spices to the composition if desired. You can always renew the New Year's smell by dropping it into a plate essential oil pine needles, orange or lemon. This fragrant decor will fit into any interior design.

7. Dressy table

Festive table setting New Year's table transforms interior design.

Finding room for a stand-alone table decoration amidst the plethora of holiday treats can be difficult. A compromise solution is ribbons decorating the stems of glasses, decorated bottles with drinks. Don't forget about the elegant tablecloth from natural materials. A universal option that will fit into any interior and help create a festive atmosphere is a snow-white tablecloth.

8. Maximum complex textures

The luxury of complex textures for a festive atmosphere.

Velvet, sheepskin, corduroy, wool - all these textures will make the interior expressive and the atmosphere in the house cozy in winter. There is no need to completely change the textiles in your home. It is enough to add decor with complex textures: blankets, pillows, rugs, napkins. Natural wood with a rough texture and wicker will fit perfectly into the overall picture.

9. Unexpected color combinations

Experiments with color transform the New Year's interior.

Red, green, gold, silver - all these colors are traditional for New Year's holidays. But who said that using other tones is prohibited? Try decorating your house New Year's decor bright colors, for example, pink. Purple, yellow, and blue are also unfairly forgotten on the eve of the holidays. Try adding details of these colors to your New Year's interior, and the atmosphere in your home will be transformed.

10. The power of first impressions

New Year's wreaths on the front door.

A decorated front door is what we see first when entering a house. In Western countries, on the eve of Christmas, there is a tradition of decorating the front door on the street side with a festive wreath. His round form symbolizes infinity in which the human soul lives. Last years Festive wreaths can also be seen on the doors of country houses in our latitudes. Homeowners in apartment buildings can decorate with a wreath inner side doors. There is ready-made similar decor available for sale. But if desired, it is quite easy to make it yourself.

A holiday is an attempt for external joy to penetrate inside, and internal joy to spill out.

V. Krotov

An integral part corporate culture Holidays began for every company. Their number during the year and the context depend on the goals, imagination, traditions and budget of the company. A corporate celebration of the company’s birthday and New Year has become an almost unshakable rule for any self-respecting team. Informzashita was no exception. Every year in July, our entire group of companies celebrates another birthday, and in December we gather to celebrate the upcoming New Year.

What is corporate party in any company? Usually this is a gala banquet or buffet, during which management officially congratulates the team and rewards valuable employees. A corporate event also promotes informal communication between employees and the manifestation of their creative abilities. In addition to the formal part and entertainment during the banquet, the celebration may include sports events, team-building games, etc. Accordingly, depending on the goals and capabilities of each company, certain components of the holiday are added and modified.

How can you determine whether the holiday was good or not? Of course, based on employee reviews. By the way their attitude towards each other and towards work has changed, their loyalty to the company has changed. It’s good when everyone is happy, the climate in the company improves and loyalty grows. This is exactly what the HR department should strive for. But sometimes it happens (although it’s hard to admit) that those who are dissatisfied remain.

How can you make sure that your corporate events feel like a real holiday? How to make it bright, unforgettable, like in childhood, when your eyes “burn” and you want new achievements? After all, it is precisely such a holiday, perceived by employees as a joyful event, that will motivate a more active and creative approach to work. Remember your childhood feelings. For example, New Year or your own birthday, when long before a memorable event you live in anticipation of a miracle, prepare, dream about gifts, make wishes and hope that on this day they will definitely come true. And then you find yourself in a fairy tale: the aroma of tangerines and Christmas trees, the blinking of candles, the rustling gift paper... Dressed guests sit down at the festive table, congratulate you, and present you with the desired gifts. The final beautiful fireworks throw you into seventh heaven, where you remain long after the holiday. Do you remember how this happens?

An ordinary corporate event will become a real holiday if you make sure that the participants have a childish feeling of a fairy tale and expectation of a miracle, it is necessary to create an enchanting atmosphere, allowing each employee to feel like the main character of the action. After all, our adulthood filled with worries, responsibility for making decisions under stress, lack of time and information. It’s so easy to lose your true self in this race, to close yourself off from everything new and beautiful.

So, what do you need to create a festive mood? Fairy tale. Every fairy tale always tells about something, so let's start with choosing a plot and developing a script. Here we do not limit the flight of imagination in any way; we can choose either existing plots or come up with our own fairy tale story. At the Informzashita company, at different times, employees went through the school of sea pirates, were Indians of different tribes, searched for the treasures of the Mayan tribe, fought the elements, fell into the ice age, became cheerful Hawaiians for one day and said “Aloha” to each other, etc. .

Next, it is important to think about the format of the event. Whether the celebration will take place outside the city all day long or not far from the office only in the evening is up to you to decide. It has become a tradition at Informzashita to go out of town and spend the whole day on the territory of one of the boarding houses near Moscow.

When all the details of the holiday are thought out to the smallest detail, we begin to create an intriguing fairy-tale atmosphere into which the company’s employees are immersed long before the appointed day. This can be helped by thematic colorful and mysterious announcements, which only lift the veil of the holiday, leaving freedom for surprises. It is important that the fairy-tale plot is present everywhere, from beautifully designed electronic announcements and paper invitations to details of employee clothing. The fabulous atmosphere comes from the smallest details. During the holiday, every employee should feel like a real hero, a pioneer, and a researcher. It is important to create such conditions, come up with such games and situations so that everyone can express themselves, show a new, unexpected side, and open up. There are simply no spectators in a fairy tale. Even the usual table competitions and sports team games will sparkle with new colors when they are built into a fairy-tale plot.

In order for the participants to perceive the holiday as a single flow of positive emotions, a detailed elaboration of the scenario and the integration of all stages of the organization are required. Nothing can ruin the experience more than a bus arriving at the wrong time or a lack of seats at the table. It is the organizers’ task to provide for all this. But no matter how hard they try to plan the course of the holiday minute by minute, life always makes its own adjustments, and force majeure is very difficult to avoid. As a result, for the organizers the event itself takes place as an improvisation on the theme of a given scenario. An instant change of plans, a change in the scenario, the emergence of unforeseen problems that require immediate solutions - this is a normal situation when holding a holiday. And the possibility of such a turn of events should always be taken into account when planning a “corporate event”.

If you remember, then according to the laws of the genre, a fairy tale plot develops gradually, step by step involving all participants in the action. The intensity of passions breaks through in the climax, and then a touching denouement follows. Our holiday itself begins with the general gathering of all employees on the day of the event. Everyone is already expecting a miracle. On the way to the fairy-tale world, we exchange these expectations, charge each other good mood and slight excitement in front of the unknown. Upon arrival at the place, we are greeted by fairy-tale characters (animators) and the author of the fairy tale (presenter) - in costumes appropriate to the context of the holiday. Each employee must receive his first attribute of a fairy-tale hero. It can be anything: a sailor's vest, magic mittens, a lei, a pirate's bandana, etc. With the help of this magical paraphernalia, the participants are divided into teams for the subsequent day's game.

To the sounds of fanfare and fiery music, our heroes set off to meet challenges that become more and more difficult each time, and only together, as a friendly, cohesive team, can they be overcome. After bright victories, our heroes receive well-deserved awards during the ceremonial part of the holiday. By this time, the fairy-tale atmosphere is heating up, everyone already feels like real heroes, but new challenges and fights await them (therefore, when organizing a holiday, it is important to create conditions for tired heroes to rest). These can be various creative tasks, magic competitions and games. During the gala dinner, others are sure to come to us fairy-tale heroes— artists who demonstrate their skills, invite everyone to participate, and test our heroes’ strength.

The holiday is necessarily accompanied by a skilled storyteller (host), who will help everyone immerse themselves in the atmosphere of the event, set the tone and general mood. The figure of the presenter is an extremely important element; he must, focusing on the spot, without having time to think, avoid all the difficulties and rough edges that arise, so that the holiday goes smoothly for the participants, “without a hitch.” Its choice at the stage of preparation of the event should be given Special attention, because a good presenter, like a properly chosen suit, will help hide the shortcomings of the holiday and emphasize the advantages, while a poor choice can have the opposite effect.

Time flies by in a fairy tale, and now the time has come to part. To do this, we get together and say “Goodbye!” to the fairy tale, and this is one of the most touching moments. In addition to the standard fireworks, you can all launch magical sky lanterns with corporate symbols together, float fairy lights on the water so that the company prospers, write your wishes and send them off into the distance together with the airships. Plans are limited only by the imagination and budget of the organizers. The main thing is that we are together and feel each other’s shoulder. In the evening everyone returns home happy, waiting new fairy tale. And it is very important that the festive atmosphere stays with us for a long time, keeping bright and joyful memories in our souls!

And for the organizers the time has come to solve a new, more complex problem, because next holiday never repeats the previous one, which means it’s time to develop new ideas, concepts and scenarios.

Algorithm for organizing and holding a corporate holiday

Step 1. Determining the goals and objectives that the corporate event is designed to solve:

• Consolidation of the team around the company and its management.
• Good holiday as a standard of a team approach to organizing and running a business.
• An opportunity for each employee to feel like part of a friendly, cohesive team.
• Employees’ understanding of the prestige and honor of working in the company.
• An opportunity to relax and enjoy the holiday.
• Gratitude for the work done, etc.

Step 2. Determining the target audience of holiday guests:

• Employees.
• Family members of employees.
• VIPs.
• Partners.
• Journalists, etc.

Step 3. Development of the event concept:

• Development of a scenario plan.
• Development of temporary regulations.
• Approval of the maximum budget for the event.

Step 4. Selecting a venue for the event:

• Stationary venues (restaurants, hotels, business centers, theaters, mansions, museums, exhibition centers, offices, recreation centers, country boarding houses, etc.).
• Open areas (country estates, recreation by a pond, in nature, urban areas).
• Specialized areas (ships, bowling alleys, karting centers, paintball centers, golf clubs, airfields, billiard rooms, etc.).
• Rent price.

Step 5. Catering:

• The format of the feast and additional meals (banquet, buffet, coffee break, welcome cocktail, catering for artists).
• Type of restaurant (stationary, catering).
• Menu development, drinks.

Step 6. Technical support for the event:

• Lighting and sound equipment.
• Multimedia (screen and projector).
• Fireworks, salutes, special effects.
• Tents, awnings, generators for open areas.
• Sport equipment.

Step 7. Creative and organizational support for the holiday:

• Scenario development.
• Casting of artists and creative teams.
• Organization of the rehearsal process.
• Development of original texts.
• Preparation of tracks, backing tracks, phonograms.
• Making media presentations.
• Selecting a DJ and sound engineer for the program.
• Setting up the program.
• Photo and video shooting.
• Design elements: balloons, floristry, banners, decorations.
• Rental/tailoring of suits.
• Event management.

Step 8. Transport and logistics:

• Transport rental.
• Hotel reservations.
• Route planning.

Step 9. Basic attributes of the holiday:

• Prizes and diplomas.
• Gifts and souvenirs.
• Invitations and programs.

Step 10. Auxiliary elements of the event:

• Reception and promotional staff.
• Security.
• Medical worker or an ambulance on duty.
• Wardrobe and cleaning up the aftermath.
• Provision of toilets.

Step 11. Development, coordination and optimization of the event budget.

Step 12. Celebration.

Step 13. Summing up, analyzing the effectiveness of the holiday:

• Survey.
• Questionnaires.
• Vote.

The director's task- fill empty space, create an atmosphere in which everything will live, everything that creates the atmosphere (decor, music, light, etc.), and everything that is created by the atmosphere (the whole image of the performance, people).

Silence, darkness and emptiness - the director must treat these three categories with special care. Theatrical space is a dramatic space developing in dramatic time.

Axioms: 1. the boundaries of the artistic space should not be violated, 2. the space of the spectacle, including the theatrical one, should be filled, 3. the artistic space should be correlated with a person.

In the theatrical space you can create: a generalized, specific and playful scene of action.

Technology of use and creation of atmosphere: 1. atmosphere - as a way of rehearsing (M. Chekhov) - exercises. 2. the atmosphere of the image depends on the energy, aura of the actor, the grain of the role actually affects the atmosphere of the image, and the image creates zones of actor’s silence. The path to atmosphere is an effective analysis of the play and the role. The actor-character is the main bearer of the stage atmosphere. The tone of the atmosphere in public relations. 3. Atmospheric pressure in the hall and atmospheric silence along with the hall.4. atmosphere as the director's expressive means, the connection is between atmosphere and genre: the atmosphere of carousel laughter, laughing, dancing, affectation and deception.

The director sets the atmosphere using all means of expression. Result: Atmosphere is the general convergence point of all expressive means of the theater. The performance is dominated by the atmosphere of the stage event, and a good director can make good use of this. The performance is a struggle of atmospheres.

Celebration atmosphere.Features of a festive atmosphere: cleansing, organizing, tuning.

Synesthesia is what creates the atmosphere and how it is perceived. Synesthesia is co-sensation - the additional sensation of one sense organ by another, color hearing - a feature of people (Table 1).

The ABC of Wednesday (holiday space): 1. environment-state (situation of normal routine operation, for example: they sell in a store, they give lessons at school). 2. environment-place (favorite space for “doing nothing” - favorite place). 3. environment-event (extraordinary exploitation: presentation, holiday, ritual action)

Holiday space layout: 1. intermittent – ​​extended (processions, demonstrations, parades). 2. centric (one holiday location, city, square). 3. continuous ring (promenade, fair, festival, attractions).

The main task of the director is to create a festive field of energy environment! Must affect all 5 senses. In the formulations of “stage atmosphere” given by theater directors, “mood” prevails, through dramaturgy, actors and other means of expression transmitted to the hall. Reflections concern: " energy flows", "psychophysical environment" and "psychological substance". Artistic atmosphere: the state of the environment created by the spiritual energy of the artist, giving rise to an artistic impression (sensation); This is a kind of concentrated artistic space created by the spiritual energy of the artist (collective), capable of conveying the spirit of the time, the unique aroma of life reproduced in a work of art, in the radiating field of which the process of perception takes place.

(A. Popov “On the artistic integrity of the performance.” M. Chekhov “On the art of the actor” Volume II)

Each artist looks at life through his own “glasses,” and each author has his own color (for pessimists they are black, for romantics they are pink, etc.). Bringing it to life on stage real life people, we try to recreate the historical, social, everyday environment in which they exist. Through the interaction of a person with the surrounding people and with the environment, a stage atmosphere arises.

The nature of a person’s thinking, the pace of his life and mental well-being help to identify the atmosphere of the time in which he lives.

The stage atmosphere is always generated by: main events, is interconnected with the end-to-end action of the play, it is at the same time an action, a consequence, and a cause of these events. Often a new life event characters brings to life a new atmosphere.

Atmosphere- this is the material environment in which the actor’s image exists, this includes: furniture, sounds, rhythms, the nature of lighting. Atmosphere is the air of time and place in which people live, surrounded by a whole world of sounds and all kinds of things.

Recreating the atmosphere of stage action on stage is necessary for two reasons:

1. enriches the emotional palette of the spectacle, 2. the atmosphere affects the actor himself, helps him find the right stage sense of well-being and is created by the actor, realized through his performance.

The atmosphere is a dynamic concept, not a static one; it changes depending on
changes in proposed circumstances and events, this is not a state, this is an action,
process. The degree of perception by the viewer of the performance, episode and the entire concert depends on the SA. She is the air, without which everything that happens on stage remains dead for the viewer. That is why creating the right stage atmosphere is one of the director’s main concerns.

The stage atmosphere is created by the correct internal mood of the performers and the external stage environment. With their obligatory merger. The internal mood is born as a result of the purposeful, purposeful action of the performers, in the proposed circumstances and the general atmosphere of the holiday, which infects both the audience and the participants, a feeling of joy from involvement in creativity, from meeting the audience, from participating in a concert, etc. the external stage environment is created and expressed by design, music, light, sounds, noises, and other staging means.

The director must remember: any staging techniques (mise-en-scène, lighting, cinema, music, design) must serve the main thing - creating such an emotional environment on stage that will help the participants to perform their act most expressively, and the audience to perceive them not only with their minds but also with their hearts. When creating a stage setting, it is necessary to remember that each era, each time has its own special atmosphere. But in addition to what has been said, the director has one more concern that affects the viewer’s perception of the concert - the creation of a certain, appropriate festive atmosphere even before it begins.

The sound of specially selected music, various illuminations, and huge billboards with posters can be used here.

Subject. The plot is in the script.

The compositional basis of the script is the plot. The concept of “plot” has had different meanings at different times. Initially, the plot was the main subject of the image. IN AND. Dahl in his Explanatory Dictionary defines plot not only as “subject and content,” but also as “the plot of an essay.” Later, plots began to be called works that depict logically related events.

Plot(French “plot” - subject) is the development of action, the course of events in a dramatic work.

Constructing the plot of a theatrical performance or its individual episode is one of important stages creating a script is a creative work that requires knowledge of the material and extraordinary imagination. There are no ready-made stories. Even if the screenwriter develops some well-known plot, he transforms it to solve his theme, the task of having a specific impact on the public.

It is advisable to start by writing an effective libretto, i.e. summary dramatic history. Next, those parts of the story are determined that are realized in dialogues and will be brought to the stage, and those that remain outside the plot (the viewer will learn about them from stage dialogues).

Intended main event(most often the only one in which the main meaning of the work is revealed, and originating event, located outside the plot, just before the beginning of the stage story). This event is the main reason for the emergence of a dramatic story. Let's say that all the variety of New Year's theatrical performances can, if desired, be reduced to one plot scheme.

Origin Event. Something happened that does not allow the festive celebration to begin (a bag with gifts or Santa Claus’s staff disappeared; the Snow Maiden was captured by Baba Yaga; the Christmas tree disappeared, etc., etc.).

Main event. Through the efforts of the characters, the bag or staff was returned to Santa Claus, the Snow Maiden was freed, and, finally, the Christmas tree was found.

In such theatrical performances, the main event is predictable and only the anticipation of it maintains the audience's interest. But if the playwright finds a twist in the stage action that breaks the usual pattern, the aesthetic reaction to it is much sharper. Therefore, a sharp break in the action, an unexpected resolution of the conflict, which entails a completely new direction in the development of the situation - Golden Rule screenwriter.

Principles of plotting according to Marshak’s “Club Scenario”. Let's talk about two principles: literary-narrative And dramatic.

Literary-narrative. In the first case, the plot is revealed mainly through descriptive means, the method of storytelling. One or more performers report an event, fact, conflict, or incident. Sometimes the story is told in faces, but the event itself is not shown on stage, it does not happen in front of the audience. Here everything is given on behalf of the author, on behalf of the narrator (various characters are also narrators).

Using dramatic principle the main action or event is restored or created by the imagination of the writers with the help of the characters. The heroes of such a show do not tell stories, but act. Special meaning Here they acquire characters and circumstances, the behavior of characters in a certain situation.

P.S. With the montage method of constructing a plot, it is impossible to build a single action. The artistic fragments do not intersect with each other in any way (different characters, plots, circumstances); specific numbers are self-sufficient; Documentary material and speeches of real characters are not directly related to fictional reality. But unity of thought is possible. It is not the situation that develops, but the meaning. The discordance of artistic and documentary fragments forms a new dramatic space, and the episode becomes its main structural component.

Plot objectives. The plot must ensure the dynamism of the action, developing according to the laws of drama: from exposition, beginning, through the build-up of action and climax to the denouement. The most rational plot structure is one that devotes most of the time to rising action and climax. A short, shock ending should be extremely close to the climax. This will allow you not to film until the end of the intense intensity of the action and to have the most emotional and effective impact on the viewer.

Soon we will all celebrate New Year and Christmas. Do you want to create a real holiday atmosphere at home and please your loved ones?

Experts from the international platform for finding specialists for renovation and interior design, Houzz, share their ideas.

1. Start with cleaning. Before you decorate your home for the holidays, get rid of all the clutter. Clean out your closet and bookshelves, take unwanted clothes and toys to charities, give books to friends or the local library. This way you will clear the space, do a good deed and symbolically make room in your life for something new.

2. Decorate your front door.“Make the right first impression by hanging a large wreath on your front door to welcome friends and family,” says Houzz UK editor Victoria Harrison.

3. Decorate the hallway. Often we don’t pay too much attention to the decor of the hall and hallway, directing our efforts and creative ideas to the living room, bedroom or nursery. The holiday season is a good time to fix that.

Decorate the ceiling with garlands or Chinese lanterns, place floor candlesticks with candles along the walls that can be lit in the evenings, and your hallway will be completely transformed.

4. Beautiful illumination— main secret festive atmosphere. Remember how cozy it becomes at home when soft, muted light flows through the rooms. Take a box of glowing garlands from the mezzanine and decorate your windows, doors and walls with them. Do you live in your own house with a garden?

“Light your trees,” says Houzz expert and landscape designer Lauren Danek Hoang. — Wrap garlands with white light bulbs around the trunk and branches. Choose one tree as a reference or decorate several to create a stronger impact.” In addition, Lauren recommends decorating the paths leading to the house with lamps.

5. Be creative when choosing and decorating your Christmas tree. Whether to put a Christmas tree at home or not is up to you. Moreover, not everyone has room in their house for a whole tree; a few spruce branches will be enough. They don’t have to be placed in jars: you can place the branches on windows, cabinets, a holiday table or stairs.

6. Place candles everywhere. Another indispensable attribute of a holiday home is candles, whose flickering creates a feeling of warmth and peace. Place them in safe candle holders and place them wherever possible. If you live in a country house, then create a composition of large and small candles and place it in the fireplace: it looks very cozy and romantic.

7. Get an advent calendar. Houzz experts say this is a fun way for kids and adults to count down the days until the holiday. In addition, a beautiful advent calendar is always pleasing to the eye. You can purchase it online or make it yourself.

8. Fill your home with delicious smells. We associate the holidays not only with the Christmas tree and Santa Claus, but also with the aromas of pine needles, tangerines, cinnamon and vanilla. Do you want your home to smell like the holidays?

Houzz experts suggest baking cinnamon or vanilla cookies or rolls, lighting scented candles, or making a special Christmas medley using dried orange slices, cinnamon sticks and pine cones.

9. Organize a home minibar. IN holidays It’s not forbidden to relax and have a fun party with cocktails and champagne. But good booze needs a decent setting and beautiful accessories. Organize a mini-bar at home: for this you can purchase a mobile table, which, by the way, will be useful to you in Everyday life, adapt a wooden shelf for bottles, glasses and glasses, or simply arrange them in an old suitcase, decorated spruce branches and toys. Even more ideas for a minibar can be found on the portal houzz.ru.

10. Decorate the windowsill. Beautiful composition on the windowsill will certainly inspire and delight not only you, but also random passers-by who glance at the window of your house.

You can be content with a few garlands, candlesticks and snowflakes glued to the glass; you can cut out an entire city from cardboard or plywood and illuminate it in the evenings - there are plenty of decor options.

11. Find a use for old Christmas tree decorations."For several years you have probably collected excessively large collection Christmas decorations, after all, most of us have been to a few very cheap New Year's sales. Instead of storing those toys in a box until the end of time, use them to create your masterpiece, advises Houzz contributor Amber Hopman. You can make an interesting composition or even an entire Christmas wreath from old Christmas tree decorations.

12. Add elements holiday decor to all rooms. Have you decorated your bedroom and living room? Now take on the bathroom and kitchen - let every corner of your home remind you of the holiday.

“Small details, like an ornament hanging on the mirror or a branch cut from your tree and sitting in a glass on the bathroom sink, can create a warm and cozy holiday atmosphere without special effort on your part,” says regular Houzz contributor Laura Gaskill.

13. Make jewelry by hand. Personally made jewelry is valuable because a piece of your soul is embedded in it. Devote at least one evening to needlework, involve your loved ones and children in this - this way you can spend time together, reveal your Creative skills and make truly unique decorative elements.

14. Do some gift wrapping.“Do-it-yourself packaging, made with imagination and care, is another sign of attention that will be appreciated and will bring joy to the recipient. This is a simple and economical way to give family and friends a little more New Year's mood“says stylist and Houzz contributor Claudia Skiera.

Buy craft paper, find beautiful stencils on the Internet and make a decent frame for your gifts.

15. Set the table according to all the rules. Holidays are an occasion to prepare the most delicious dishes and have lunches and dinners in a beautiful setting. Approach table setting with all responsibility: decorate with a composition of fir branches and balls, arrange candles, buy paper napkins with New Year's patterns and take out the most expensive dishes from the closet.

Personalized cards will also add a sense of celebration: place them next to the plates and cutlery, and each of your household members will feel like a dear guest at the festive table. Houzz expert and interior designer Jessica Wiskard has tips on how to do it creatively. “Attach signs with guests' names to items associated with the holiday and place them on plates,” she says. — Pine branches, rosemary, pomegranate, Christmas decorations, eucalyptus leaves - the list can be endless.”

16. Spend the evening without the Internet. Forget about email and social networks, take a break from shooters, forums and Youtube videos. “Have a movie night with homemade popcorn, hot chocolate, and two or three movies with a theme: films by the same director, Oscar-winning films, or foreign language", advises Houzz expert Laura Gaskill. Or you can play old records, play Board games or cook according to family recipes learned from all the guests of the evening.

Paying attention to your loved ones is much more interesting and useful than finding out once again that someone is wrong on the Internet.