The Skechers brand is known all over the world for the quality shoes it produces. On this moment The company works in several directions at once. It produces women's, men's, children's and sports shoes from skechers. Each direction has its own production workshop. This company did not gain popularity immediately; there is an interesting story behind it...
Skechers sneakers - where it all began
The first thing this company began to produce were skechers sneakers. Sport shoes This brand appeared back in 1983, but the company was subsequently resold. The first owner, Robert Greenberg, was convinced that the workshop could be closed due to unprofitability and high competition. Imagine his surprise that new manager not only maintained production, but also raised it to new level. This kind of “rebirth” occurred in 1992.
Skechers women's sneakers gradually acquired more stylish and fashionable shapes. In addition to sports shoes, casual shoes also began to be produced. The latest collections include skechers gowalk. These shoes are ideal for long-term daily wear.
Skechers sports shoes for adults and children - large selection, Skechers catalog online - buy with delivery throughout the Russian Federation
Skechers products in the ShopoMio online store
On the Internet, you can pay attention to the skechers online store, because it has everything latest collections. Recently you can see children's skechers sandals, sneakers and boots. Products are made exclusively from safe materials.
sckechers boots are made primarily from genuine leather. Summer footwear skechers is represented by a variety of models. The company's designers strive to pay more attention to detail. For example, skechers sandals have unique fittings that complement the product and make it more modern.
The world leader in the youth footwear industry, founded in 1992 by Robert Greenberg and his son Michael Greenberg.
Robert Greenberg entered the shoe business in 1983, founding L.A. Gear. In 1990, the company's sales reached $820 million, and in terms of its turnover, L.A. Gear has become the third-largest retailer of athletic footwear in the United States, behind Nike and Reebok.
In 1991, the decline of the company began: a drop in sales, and as a result, a 4-fold drop in the value of shares on the stock exchange. Robert Greenberg sold his company for $100 million.
And in 1992, Skechers began its ascent in the American market.
Skechers USA managed to quickly gain popularity among American teenagers. Skechers sections and stores opened all over America. In the year the company entered the stock exchange, which happened in 1999, the turnover amounted to $425 million. In 2001, turnover reached $960.4 million, and stock growth over 18 months was 410%.
Next, the company begins to expand shoe sales in other countries. The first deliveries and successful sales were made in Spain, Australia, New Zealand and Singapore. In Europe, Skechers carries out direct wholesale sales: in England, France and Germany through its representative offices.
In the future, Skechers plans to control wholesale sales in Italy, Belgium, Austria and Switzerland.
In 1995, the first SKECHERS concept store opens in Los Angeles. The company is also adding women's shoes to its range.
Since 1998, the Company has introduced a new category of Skechers Sport footwear to the market, which is currently one of the most important categories in the Company's business. Today, SKECHERS shoes are represented by distributors in more than 100 countries around the world.
Taking a new direction - fashionable footwear for young people, Skechers quickly achieved success and became a world leader in the design, production, marketing and sales of fashionable footwear. Their approach to the market can be characterized in the following words: Skechers discarded complex technologies in the production of sneakers and relied on design and color, combining two concepts - sports and fashion. The key to the company's success is a quick response to market demands and the prompt development of new models and color solutions. The company has chosen a targeted and aggressive promotion strategy, which is based on large-scale advertising and alternative promotion channels, such as the Internet, merchandising, promotions, which together allows the company to achieve amazingly maximum results. 
For the first time in 2004, the company openly set out to expand Skechers into Europe and the Asian region. In the foreign economic relations of SKECHERS USA with partners, noticeable shifts have occurred in favor of the “internationalization” of the offered assortment. In the spring of 2004 it was first presented new line Eurofusion, based on a mixture of fashion and sports styles. At the request of leading distributors from Russia, Iceland, Scandinavia, as well as representative offices of Germany and Canada, the “autumn-winter 2005/06” collection for the first time includes a truly winter assortment of shoes made from natural and faux fur.
Marketing strategy
Skechers' marketing concept is based on three principles:
1. lifestyle
2. shoe design
3. reasonable price.
Skechers' marketing slogan could be: " fashion footwear doesn't have to be expensive." 
Giving highest value image and mood, the company uses an aggressive, innovative and comprehensive marketing plan that uses a variety of media to achieve the greatest effect.
Skechers uses the so-called umbrella brand principle. By promoting the Skechers brand, the company creates new brands that cover everything large groups people.Skechers identifies three main target groups of consumers and creates its own advertising messages for each audience - older men and women:
- from 5 to 11 years,
- from 12 to 24 years old
- from 25 to 35 years.
A big role in the company's success, especially in the international market, is the involvement of celebrities in Skechers commercials. In 2001, an advertising campaign featuring Britney Spears began. In 2002, the company launched a new worldwide campaign featuring Britney Spears. The singer was promoting Britney 4 Wheelers, a line of Skechers roller skates. The advertising face of Skechers in 2003-2004 was NBA and Los Angeles Lakers superstar Rick Fox and popular film actor Robert Downey. The Skechers advertising company was built on them.
In September 2003, the contract between world pop superstar Christina Aguilera and the Skechers company came into force, according to which the singer advertised the Skechers Stamina and Premium sneaker models for the previous 18 months. Especially for this promotion, the company released new model sneaker floor called X-tina. In December 2004, Skechers USA recognized the results of the contract with K. Aguillera as successful and extended its validity for another 6 months as part of the “Naughty and Minx” campaign. As part of this campaign, Christina advertises several key models of 2004-05, showing them in outrageous images. 
Today, Skechers occupies a worthy position among the strongest companies in the footwear industry. In the athletic footwear market, the main competitors are Nike Inc., Reebok International Ltd., Adidas-Salomon AG and New Balance. In the casual footwear market, Skechers competes with the following companies: The Timberland Company, Dr. Martens, Kenneth Cole Productions, Steven Madden Ltd. Competition takes place in the following areas:
- style;
- price;
- quality;
- comfort and prestige of the brand;
- its recognition among consumers.
It should also be noted that the Skechers brand is already making confident strides in the Russian market, occupying a worthy position among its competitors. These include, first of all, such respected brands as CAMELOT and SPRANDI. The constant growth of the company and attracting more and more new customers, due to the constant creation of new brands, allows the company to be one of the leaders in the production of footwear for many years to come.
A country: America
Date of foundation: 1992
Official site:
In 1992, father and son Greenbergs created a shoe manufacturing company. This is how another famous brand Skechers appeared in the world,
True, the history of the development of this trademark quite interesting and challenging. In fact, 1983 can be considered the birth of Skechers. It was at this time that Robert Greenberg registered the LA Gear company, the main activity of which was also the production of shoes. The company developed successfully and in a short period of time was able to practically reach the level of sales of such famous brands, like Nike and Reebok. However, successful activity continued only until 1991. Then everything changed somewhat, and Robert Greenberg felt in his own skin what it meant to approach bankruptcy status. In 1992, he was forced to sell LA Gear for one hundred million dollars, but, without hesitation, he almost immediately created Skechers, also involving his own son in the matter.
The company's products mainly consisted of an assortment for teenagers and it should be noted that they quickly found their consumers.
Stylish and high-quality products attracted American youth, and very soon branded retail outlets began to appear in different regions of the country. The year 2001 was marked for the company by a serious increase in the value of shares, which gave rise to a breakthrough international market. In the first stage of this breakthrough, Skechers occupied Australia, then New Zealand, Spain and Singapore. On the European continent, brand stores appeared in Germany, England, France and other countries.
Despite the fact that the main direction of the company is the production of products for a youth audience, in particular for teenagers, there are also such areas as purely women's and sports shoes. An interesting aspect of the production is the simplicity of the approach to solving leadership issues in the field of shoe design. Let’s say, if we take the production of sneakers popular among young people, Skechers designers do not consider production at the level of complex technologies. Specialists simply create a design that harmonizes well with color scheme, and focus on sports fashion. The main priorities are the speed of response to consumer requests and the same prompt development of new models in accordance with these requests. Competent marketing, used through all possible and impossible channels, also plays a significant role in achieving popularity.
At different times, the most attractive girls and youth favorites - Britney Spears, Christina Aguilera, Ashlee Simpson - became the face of the company.
Now the romantic blondes have been replaced by the sizzling brunette Kim Kardashian
Today Skechers offers several lines of its products:
Skechers Sport is one of the most promising and successful lines from a commercial point of view. Models for active recreation and sports. They differ in that they have torsion stabilization and a foot support system;
Or shoes for all occasions. A collection of footwear models designed for everyday use;
Skechers Active in the form of a set of sneakers for sports activities and in general for active-minded youth;
Skechers Comfort as comfortable and comfortable shoes in all respects, which can take the shape of the feet;
There are no better Skechers Outdoor boots for fall and winter. The model range is distinguished by the fact that only natural materials are used as the raw material for the production of these shoes;
Something Else by Skechers is perfect for young girls, since these shoes are intended specifically for this category of consumers;
Skechers Kids or quite adult shoes in a miniature children's version. The peculiarity of these models is that they are produced taking into account the anatomical parameters of children’s feet.
The company's motto is: Fashionable shoes do not have to be expensive.
Skechers official website
http://www.skechers.com/ - official website of Skechers (Skechers)
http://www.skechers.ru/content.php?catalog="" - Skechers online store
Skechers Company Description
The American shoe company Skechers has been on the market for 20 years. Founded by father and son Greenberg, it initially focused on people who lead an active lifestyle. The company started with everyday men's shoes for teenagers. Skechers shoes quickly became popular among young people in the United States.
Within three years, the company opens specialized stores throughout the country and releases a collection women's shoes. At the same time, it is establishing partnerships with France, Germany, England, Spain, Singapore and Australia. All Skechers models are stylish and fashionable design, they are comfortable and indispensable for fitness classes, hiking and outdoor activities.
Since 1998, the Skechers Sport collection has finally cemented the company's sporty image. Today, Skechers shoes are represented through a distribution network in 100 countries around the world. For countries with cold climates - Iceland, Canada, Russia and Scandinavia - models insulated with fur have been developed, and the winter range has been significantly expanded.
These casual shoes firmly hold the leadership among manufacturers of sports and comfortable casual shoes. The price of Skechers models is affordable for most buyers. Sold in sportswear stores, through online stores and in shoe stores.
Skechers catalog
The Skechers catalog includes models of women's and men's shoes, as well as a collection of shoes for children.
Among the collections of casual shoes, we can highlight Skechers USA - comfort and style. You can walk in these shoes all day. Collections of sandals, moccasins, boots, boots and low shoes, sports shoes and ballet shoes.
The Skechers Sport collection of men's shoes are high-tech sneakers for amateur athletes. They have a special design that fixes the arch of the foot and are equipped with a SKevlar torsion stabilizer.
The Skechers Active collection is a mixture of different styles, sports and fashion. Bright and original sneakers, sneakers and sports shoes.
The Skechers Fitness collection features lightweight men's and female models sneakers for running, training and sports. They feature additional Resalyte cushioning and are made with Natural Stride technology.
The Skechers KIDS collection is light and comfortable everyday shoes for active children. It is bright and comfortable, equipped with Velcro and reflective inserts.
Special Hurricane and Zoo York collections have been developed for representatives of subcultures who are fond of alternative music.
Skechers official website
Official website of the shoe company Skechers:
Skechers reviews
Everyone who wears Skechers shoes reports extraordinary comfort. Lightweight and comfortable, it's ideal for morning runs, hikes and hiking trips. These shoes are practical - even after several years of use, sneakers and sports shoes have a good appearance. She is fashionable and stylish. Once you've got your Skechers shoes, you don't want to take them off.
Pros:
A perfectly balanced combination of cost and quality. Big choice comfortable shoes for every taste. Overall reviews of Skechers are good.
Minuses:
In the regions, shoes are presented only in major cities in a network of sports stores.
General impression:
Skechers shoes enjoy well-deserved success among many Russians. Comfortable, practical and stylish, it helps you lead an active lifestyle and look fashionable.
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The American sports shoe brand Skechers appeared on the market in 1992, emerging from the once powerful L.A. company. Gear. The brand's founder, Robert Greenberg, started out producing casual shoes and eventually handed the business over to his son Michael. Skechers shoes are a family business. Currently, this brand is aimed at people who prefer an active lifestyle, and the release of the famous Skechers Sport collection in 1998 finally cemented this brand’s reputation as one of the leaders in the sports footwear segment.
Skechers is present in more than 100 countries and for each of them it develops models taking into account local climatic conditions. Thus, shoes intended for the northern countries - Sweden, Finland, Norway and Russia - are produced with additional insulation necessary to achieve maximum comfort. TERMOLITE, TINSULATE insulation and natural fur solve this problem. Skechers shoes are youth shoes for men and women, as well as children's shoes. The entire Skechers collection is focused on age groups: from 5 to 11 years, from 12 to 24 and from 25 to 35.
Main collections:
- Skechers USA- These are everyday shoes, very comfortable, not restricting movement. It includes boots, shoes and low shoes, moccasins, sports shoes, sandals. Style and color palette restrained and laconic. Skechers Sport– sneakers, sneakers, sports shoes for traveling and playing sports at an amateur level. This is the richest collection of this brand. Skechers Active– these are shoes at the intersection of sports and fashion. Here you can find sneakers, sports shoes and sneakers with an original design. Skechers Daddy's are fashionable high-top sneakers. Skechers Fitness- These are sneakers for training, fitness and running. This collection features men's and women's models. Skechers KIDS– a children's collection of casual shoes, including models for boys and girls, made in an attractive style for this age, equipped with Velcro fasteners and reflective inserts. In the manufacture of these shoes, the characteristics of the developing child's foot are taken into account. Go– shoes for sports and walking. Hurricane And Zoo York are shoe collections designed for representatives of subcultures who value avant-garde and alternative music.
Skechers women's sneakers
Shoes for women from Skechers
Men's low shoes from the Skechers brand
Sneakers for men from Skechers
Children's sneakers Skechers
Moccasins for children from the Skechers brand
Distinctive features of the Skechers brand
Like all shoe companies that produce sports shoes, Skechers uses modern technologies, which ensures both style and comfort in every pair of shoes.- Resalyte, providing additional shock absorption while walking and running. Natural Stride- a shoe manufacturing technology that reduces its weight. SKevlar- torsion stabilizer that fixes the arch of the foot and heel area.
Skechers shoe size chart
| UK | US | EU | Foot length, cm |
||
|---|---|---|---|---|---|
| Female | Male | Female | Male | ||
| 3 | 4.5 | 35.5 | 22 | ||
| 3.5 | 5 | 36 1/3 |
22.5 | ||
| 4 | 5.5 | 36 2/3 |
23 | ||
| 4.5 | 6 | 37.5 | 23.5 | ||
| 5 | 5 | 6.5 | 5.5 | 38 | 24 |
| 5.5 | 5.5 | 7 | 6 | 38 2/3 |
24.5 |
| 6 | 6 | 7.5 | 6.5 | 39 1/3 |
25 |
| 6.5 | 6.5 | 8 | 7 | 40 | 25.5 |
| 7 | 7 | 8.5 | 7.5 | 40 2/3 |
26 |
| 7.5 | 7.5 | 9 | 8 | 41 1/3 |
26.5 |
| 8 | 8 | 9.5 | 8.5 | 42 | 27 |
| 8.5 | 8.5 | 10 | 9 | 42.5 | 27.5 |
| 9 | 9 | 10.5 | 9.5 | 43 1/3 |
28 |
| 9.5 | 9.5 | 11 | 10 | 43 2/3 |
28.5 |
| 10 | 10 | 11.5 | 10.5 | 44.5 | 29 |
| 10.5 | 10.5 | 11 | 45 | 29.5 | |
| 11 | 11 | 11.5 | 46 | 30 | |
| 11.5 | 11.5 | 12 | 46 1/3 |
30.5 | |
| 12 | 12 | 12.5 | 47 | 31 | |
| 12.5 | 12.5 | 13 | 47.5 | 31.5 | |
| 13 | 13 | 13.5 | 48 1/3 |
32 | |
| 13.5 | 13.5 | 14 | 49 | 32.5 | |
| 14 | 14 | 14.5 | 49.5 | 33 | |
Video review of sneakers from Skechers:
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