". Accessories (bags, gloves, belts, etc.) are also sold under this brand. Prices are below average, quality ranges from mediocre to good. Both natural (wool, cotton, etc.) and synthetic (polyester, acrylic, etc.) materials are used. Clothes are produced in China, India and some other Asian countries. Quite a wide range; a huge number of stores in Russia, Ukraine and Kazakhstan.

History

The Spormaster group of companies was founded in 1996. Initially, Sportmaster was engaged in the supply and sale of sportswear and exercise equipment, but in the early 2000s it was decided to enter the actively developing casual wear market. The O'stin brand was invented, clothes under it were launched on sale in 2003. The O'stin retail chain was set up for sale; you will not find O'stin branded clothing in the Sportmaster stores themselves. The first stores were opened in Moscow and Yekaterinburg.

You could say O'stin is a werewolf brand, but pretty harmless. No legend about American or English quality was spread, although the origin of the brand, let's face it, was not advertised (and is not advertised now). The name in the Latin alphabet was chosen because Russian buyers trust more foreign brands, and not some "Skorokhod" or "Red Stars".

The O'stin brand quickly gained popularity among Russian buyers due to its good price-quality ratio and competent marketing; over time, stores opened in Ukraine, Kazakhstan and Belarus. In 2012, a clothing line was launched for the youngest children - from 0 to 5 years old. Currently, there are more than 300 O'stin stores operating in Russia, Kazakhstan and Ukraine. O'stin is one of the most popular clothing brands among Russians.

Range

The shops sell casual clothes for men, women and children. The assortment is wide enough, but the clothes, I would say, are somewhat monotonous. Most things are plain, checkered or striped. There are practically no fantasy ones, respectively, there is no particular originality. O'stin designer clothes cannot be called in any way, although you can pick up something nice-looking there. Classic and formal clothes are not here.

Occurs as clothing from natural materials(for example, jumpers, jeans, shirts, blouses, T-shirts and trousers made from 100% cotton) and a mixture of natural and artificial (for example, jumpers made from a mixture of wool and polyester, wool and acrylic). Most of the materials are decent - for this price segment, of course; they do not represent anything special in terms of quality. Things are usually pretty strong and durable (however, there are exceptions).

Clothes from O'stin are quite discreet, suitable for both young people and people of middle and older age. I would call it universal, it is really everyday: you cannot wear O'stin clothes for a special event or a business meeting. The quality in most cases is decent for this price, but in general it is still mediocre. Sewing is not always neat.

Personal impressions. Reviews

In my opinion, O'stin clothes have a good price-quality ratio. It is durable and retains its appearance even after a lot of washes. O'stin shirts are not bad (they serve for two or three years) - considering that a shirt can be bought at a sale for 600-700 rubles, this is very good. T-shirts, in my opinion, are less durable. Overall, there is some "lottery" in terms of quality.

On the Internet, reviews are quite contradictory. Probably, the majority are positive: many emphasize low prices, good quality and wear resistance. Those who speak out negatively point to the simplicity, monotony and boringness of O'stin's clothes, as well as its excessive prevalence (yes, with its help it will not be possible to stand out from the crowd - this is obvious). Some are unhappy with the quality; in particular, I met with complaints about T-shirts, skirts and dresses. In addition, there are complaints about the quality of sewing, evenness of seams, etc. Someone says that quality is for last years deteriorated and is no longer the same. Perhaps this is true.

Brief summary:

• Clothing styles : casual (mostly sporty and austere casual).
• Range : jeans, casual pants, shirts, polos, T-shirts, jackets (including down jackets), coats, socks, underwear, bags, belts, gloves, scarves and shawls.
• clothingfor men, women and children .
• Dimensions (edit) : women - from XS to XXL (jeans - from 26 to 30), men - from S to XL (jeans / trousers - from 28 to 38).
• Materials (edit) : natural - cotton, fluff, wool; artificial - polyester, acrylic, nylon, elastane.
• Price category : below average.
• bonus program : a bonus card is issued for purchases in the amount of 500 rubles or more; for every 500 rubles spent, a bonus of 25-50 rubles is credited; subsequently, with the accumulated bonuses, you can pay up to 30% of the purchase price at the rate of 1 bonus = 1 ruble; for purchases during the sales period, bonuses are not awarded.

Approximate prices for women's clothing (as of November 2012) :

• Blouses - 1000-1800 rubles (on sales from 500 rubles)
• T-shirts, tops - 200-1000 rubles
• Trousers - 1200-2500 rubles
• Jeans - 1400-2000 rubles
• Leggings - 500-800 rubles
• Jackets - 2000-6000 rubles
• Coat - 4000-6000 rubles
• Jackets - 900-2500 rubles
• Sweaters, cardigans - 700-2000 rubles
• Bags - 1000-2500 rubles
• Belts - 350-600 rubles
• Gloves - 400-600 rubles
• Scarves - 500-900 rubles
• Socks - 120-140 rubles per pair

Estimated prices for men's clothing (as of November 2012) :

The O "Stin brand is known to many Russians. Clothing of this brand is distinguished by an original cut, practicality, convenience. Among the ardent fans of the brand: employees, students, schoolchildren. However, the older generation will find in Austin stores many interesting offers from the category of sports and business clothing.

O "Stin: Steps To Success

The company opened its first retail outlet in Moscow in 2003. After that, the Austin brand went with confident steps through megalopolises, small towns and settlements, winning fans in Russia and neighboring countries. Initially, the brand produced men's and women's clothing in casual style casual, a little later the smart and studio collections were added to the assortment. The lines "studio" and "casual" are aimed at a youth audience, and "smart" are outfits of a strict office style, which are sewn from high quality and expensive materials. They are often bought by directors of enterprises, officials, lawyers. Today, in Russia alone, there are more than 700 stores under this brand.

Where O 'Stin Clothes Are Sewed

Many Austin clothing factories are located outside our country, mainly in cities in China. However, this should not upset and alarm customers: in our time, many eminent brands stop at this method of manufacturing products. The quality level does not decrease from this, since all production processes under the control of Russian representatives of TM O "Stin.

Interesting facts about "Austin"

Not all brand fans know about one thing interesting fact: it turns out that the famous brand "Sportmaster" is the "elder brother" of O "Stin. In the 90s of the last century, the Fartushnyak brothers, who had just graduated from the Moscow Institute of Physics and Technology, realized their idea of ​​producing fashionable clothes for women and men. And their joint business began with sales of Kettler brand exercise equipment. beautiful clothes in a sporty and then casual style. Meanwhile, there are still rumors that before O "Stin was a foreign brand, and young Russian businessmen appropriated it. These are all ridiculous inventions. None of them would register a trademark that already exists.

Where did the "foreign" name come from? The main version is that the founders of the project wanted to create a quasi-foreign brand, as it was fashionable in the 90s. In addition, “our” name, unfortunately, did not serve as a guarantor of product quality.

O "Stin these days

Today, the brand offers customers both basic wardrobe items and various accessories:

• hats;
• scarves;
• ties and belts;
• backpacks and bags;
• gloves and socks.

Clothes TM O "Stin helps young people and the older generation to be in trend and keep up with the times. Outfits and accessories of the brand are suitable for all occasions: in the world, and in a feast, and in kind people.

O`Stin (Austin) – Russian manufacturer men's, women's and children's clothing and accessories in casual style at affordable prices.

History of the O`Stin brand

Although this domestic brand is quite well known to the consumer, it can be classified as “young”, because it was founded in 2003, not so distant as for the company. Otherwise, unfortunately, the history of this brand is covered with fog, however, O`Stin developed very dynamically, because over the past 12 years the brand has managed to acquire an enviable chain of 700 stores, which cover not only native Russia, but are also present in Europe and Asia. As for the product range, here it is worth focusing on the 4 main lines of the brand:
O`stin Casual- includes both men's and women's collections in the traditional daily style of the brand;
O`stin Studio- also contains separate collections for ladies and men, but is designed, for the most part, for a youth audience, since, despite the observance of the same style, things from this line are full of more daring colors and prints, the line also boasts very tempting prices ;
O`stin Woman- this collection is designed for the beautiful half of humanity, but it is distinguished by some severity and greater elegance in comparison with those already mentioned;
O`stin Man- created by analogy with the women's collection: clothes for men are designed in casual style, but its design is more laconic and refined, and the fabrics are used here of an order of magnitude better.

Where to buy O`stin brand products in Russia, store addresses

During its existence, the Russian brand O "stin has won great love and popularity among customers. The history of the trademark begins in 2003, when the company opened its first store in Moscow. Over time, the chain of stores has grown throughout Russia, and today, in almost every large city, you can find clothes with the label "O" stin.

O`Stin brand assortment

All items in the assortment of the store correspond to the casual style (casual, everyday clothes). Such clothes are most in demand on the Russian market. O "stin represents both feminine and men's collection clothes. Mostly, male line has the name Casual "and" O "stin Man. women's collection there are also Ostin Casual and Ostin Woman, as well as the Ostin Studio line. Trousers, blouses, jackets, jackets, coats, shirts, dresses, skirts - all this can be found in the O "stin collections.

In addition to women and men's clothing the O "stin brand represents a variety of fashionable accessories: wallets, scarves, hats, socks, gloves, etc. Actual accessories complement the created casual look.

In addition to branches, the company has an official online store.

According to the information on the official website, over 15 years, 730 stores have been opened in 5 countries.

Austin Company Description (O "STIN)

Austin is a well-known brand that specializes in the design, production and sale of modern, fashionable men's and women's youth clothing collections through its own retail network of stores. For the first time the company O "STIN declared itself in Russia in 2003 and since then has established itself as an organization offering high-quality and fashionable clothes for a relatively low cost, located in the middle price range. On this moment Austin has about 200 stores in Russia, 21 in Ukraine, 2 in Kazakhstan and is planning further expansion.

Austin clothing catalog (O "STIN)

Austin's clothing catalog consists of women's and men's themed sections, each of which includes three collections. All clothing in the catalog combines simplicity and subtle fashionable European style at the same time, which is conveyed through the lines, silhouettes of clothing made of soft lightweight fabrics. In addition to clothing, the catalogs also present accessories that are produced by the O "STIN company. It should be noted that all collections carry one specific line, so it is easy to combine and combine things from different seasons and collections.

Austin menswear catalog:

• O "Stin Casual- this collection combines consistent design and comfort at the same time, this is the everyday clothes of a modern man, universal for any day, since you can go to work, to the cinema or to a pub with friends in it.
• O "Stin Man- this collection continues the line of the previous collection, but differs in more expensive fabrics and strict design of models. We can say that this collection is suitable for a respectable man who is more than thirty years old holding a leading position.
• O "stin Studio- this collection is bright, youthful and non-binding, in it you can go to the university for lectures, go rollerblading in the park, and then go to a nightclub.

Austin women's clothing catalog:

• O "Stin Casual Is a casual collection for a young business and independent lady, combining style, comfort and feminine softness at the same time. This collection is mutually compatible and is perfect both for going to work and for visiting a restaurant after it.
• O "Stin Woman- this collection is made of more expensive materials, with an elegant finish, ideal for independent woman who knows what she wants in life.
• O "Stin Studio- a cheerful, bright collection for a cheerful girl. Wearing clothes from this collection, you can feel comfortable at any event, be it a session at the university or a date in the park.

Austin (O "STIN) Official Website

Austin's website is extremely simple and not overloaded with unnecessary information. here you can find information about the company, the style of its collections and plans for the future. In the "Stores" section, all addresses of stores in Russia, Ukraine and Kazakhstan are indicated, it is very convenient to determine the location of the nearest point of sale. Before visiting the store on the Austin website, you can familiarize yourself with the collections, new seasons, which are constantly updated on the resource. The news section is interesting to visit, it informs about new collections, store openings and company shares.

Austin (O "STIN) official website: www.o-stin.ru

Austin (O "STIN) store locations in Moscow and St. Petersburg

Store addresses in Moscow:

• m. Academic SEC "RIO", st. B. Cheremushkinskaya, .1
• m. Baumanskaya shopping center "Spartakovskiy" st. Baumanskaya, 32, building 2
• m. Bibirevo TC "Hour Pik", 87th km of the Moscow Ring Road
• m. Bratislavskaya TC "BUM" st. Pererva, 43
• m. Varshavskaya shopping center "Varshavsky"
• Varshavskoe highway, vl. 87
• m. VDNKh TC "XL-3"
• Mytischi, st. Kommunisticheskaya, 1
• m. Domodedovskaya TC "Waymart", 26th km of the Moscow Ring Road
• m. Kaluzhskaya TC "Kaluzhsky" st. Profsoyuznaya, 61
• m. Kuntsevskaya SEC "EuroPark" Rublevskoe highway, property 62
• m. Maryino TC "Real" Projected pr-d 5396, owner 15
• m. Youth shopping center "Auchan", 53rd km of the Moscow Ring Road
• m. Novoslobodskaya shopping center "Friendship" st. Novoslobodskaya, 4
• m. Otradnoe shopping center "Golden Babylon" st. Dekabristov, 12
• m. Petrovsko-Razumovskaya TC "XL" Dmitrovskoe highway, 89
• m. Planernaya TC "Waypark" 71st km of the Moscow Ring Road
• m. Prague shopping center "Arsenal", st. Red lighthouse, 2
• m. River Station shopping center "LIGA"
• Khimki, Leningradskoe highway, property 5
• m. Rechnoy Vokzal SEC "MEGA-2" Leningradskoe highway, 23rd km
• m. Ryazansky prospect, shopping center "Gorod", Ryazansky prospect, ow. 2
• m. Teply Stan SEC "MEGA", 41st km of the Moscow Ring Road,
• m. Schukinskaya TC "Schuka", Schukinskaya, estate 42
• m. Yugo-Zapadnaya SEC "Festival", Olympic village, 1
• m. South-West shopping center "Mosmart", Borovskoe highway, estate 1

Store addresses in St. Petersburg:

• Komendantskaya pl., 1, letter A, shopping and entertainment complex "Atmosphere"
• SEC "Continent on Stachek", Stachek avenue, 99
• TC "Academic", Grazhdansky prospect, 41A
• SEC "Continent on Baikonurskaya", Baikonurskaya st., 14, letter A
• TRK "June", Industrialny pr., 24
• TC "French Boulevard", boulevard Novatorov, 11
• TC "South Pole", st. Prague, 48/50
• TC "Peter", st. Tipanova, 21
• TC "Rodeo Drive", Kultury ave., 1
• TC "Rainbow", Kosmonavtov Ave., 14
• TRK "Felicita Pionerskaya", Prospect of Testers, 5, lit. A, bldg. 2
• TRK "Felicita", Kollontai str., 3
• TRK "Grand Canyon", Prospect Engels, 154
• Shopping Mall Sennaya, st. Efimova 3, 3rd floor (Discount)
• SEC "Mercury", Savushkina st., 141
• TRK "Nevsky", avenue Bolshevikov, 18/2

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