Brands of soft toys. Branded toys wholesale. Games from Hasbro


Children are so fun to watch as they play! In this material world, a toy is the first thing a child picks up. This creates a very close bond between the child and his toy throughout the first years of his life. And in order to make these years as eventful as possible, the best toy manufacturers are trying their best to give kids a really good toy.


If you think that the brand of children's toys does not mean anything when buying a toy for a child under three years old, then you are mistaken. Especially at this age, brand is important. And you can see this for yourself by simply comparing. Parents need to be very careful when buying a new toy for their children. When it comes to toys, brand importance is measured by the quality and variety of products. The type of material the toy is made from is very important. All the top ten toy brands that are mentioned in this ranking provide toys made only from quality materials. Toxic elements are not allowed.


Check out the best toy brands.


10. Nerf
Nerf - this manufacturer specializes more in the production of toys for boys, because its assortment includes a wide variety of toys in the form of pistols, tanks and weapons.
9. Bandai
Bandai is a Japanese company that specializes in both toys and video games.
8. Hotwheels
This company gives away charming toys - cars and trucks that boys love so much.
7. Playmobil
What's interesting about this manufacturer is that each toy is made from recycled and harmless plastic. The assortment includes dolls, plastic cars, and entire block games.
6.Nintendo
Nintendo is a very popular video game company. But that’s not how she started her journey. At first, she began producing toys for children - both electrical and mechanical.
5.Playmates
Playmates - this brand produces not only Ninja Turtles, but also other heroes and superheroes loved by children.
4. Toysrus
Toysrus is American brand, who devoted himself entirely to children's products. In operation since 1948. In addition to toys, it produces various products for teenagers. Its assortment includes dolls, soft toys, doll houses, cars and other types of toys.
3. Mattel
Mattel is a company that revolutionized the world of toy production. The Barbie doll is the most innovative discovery of this manufacturer.
2. Lego
Who doesn't know Lego toys? Perhaps everyone is familiar with Lego constructors.
1.Hasbro
The first place in the ranking is occupied by the American giant Hasbro, which is known for Transformers, Beyblade and board games.

In the modern world, you can buy a wide variety of toys for a child that will correspond to his age, level of development and preferences. Parents en masse buy various educational toys for their children in stores, not only on holidays, but also just on weekdays to please the child. In addition, a new toy will always bring joy to the child, and long-awaited peace of mind and several hours of free time to the mother.

However, in all matters, there is another side to the coin, since due to the huge demand for children's toys, unscrupulous manufacturers quite often enter the market. A toy made by these companies will not only not bring joy to the child, but can also be harmful to his health. Therefore, the choice of the manufacturer, as well as the store where parents are going to purchase another toy for their baby, should be treated with special attention.

What are the most popular brands of children's toys, as well as the online stores that sell them, were found out by analysts in the “News of the Yandex search engine” section of the “Stock Leader” magazine for traders and investors.

« Lego" and "MyLittlePony" turned out to be the most popular toy brands on the Internet.

To determine the popularity of toy brands, the Yandex search engine is used, the rating for which is compiled thanks to:
- the “Word Selection” service (wordstat.yandex.ru) to determine the number of mentions over the last month;
- search region - Russian Federation;

As can be seen from the table data, the most popular brands of children's toys were:
- Lego - 381,663 queries in the Yandex search engine made by residents Russian Federation in June of this year;
-My Little Pony - 165 013;
- MONSTER HIGH - 39,154;
- Barbie - 31,649;
- Fisher Price - 20,631;
- Littlest Pet Shop - 15,223;
- Play Doh - 14,151.
The following are:
- Nikko - 5,053 requests;
- BRATZ - 3,359;
- MOXIE - 3,001;
- BONDIBON - 2,290;
- Bburago - 2,049;
- Crayola - 1,539;
- Paola Reina - 1,529;
- BibiCar - 1,523;
- Robocar POLI - 1,283;
- Thomas & Friends - 1,253;
- Chicco - 803;
- MECCANO - 763;
- VGR - 742;
- KINSMART - 733;
- ZOOB - 712;
- Anna Club - 285;
- CraftHolic - 251;
- Intex - 209;
- Tolo toys - 173;
- Aqua doodle - 170;
- Penbo - 103;
- DEVIK play joy - 103.
Less than a hundred requests in Yandex were received by the following brands of children's toys:
- Fur Real Friends - 82 requests;
- FARO - 31;
- Bestway - 30;
- Bomik - 11;
- Color Splasherz - 7;
- PlushCraft - 3.

Popularity rating of online stores selling toys in Russia for June 2014.

The rating is compiled based on two objective and transparent indicators that will help when choosing an organization. This:
- the number of queries entered into the Yandex search system per month (search region - Russian Federation);
- the number of mentions of a particular company in the media, that is, in online publications of the news aggregator Yandex.News.

- The most popular online store for the sale of toys became "Children's World" for which the residents of Russia produced greatest number queries in the Yandex search engine over the last month (559,892). The Detsky Mir brand has existed in Russia for more than 50 years. During this time, traditions were formed within the network that allowed it to successfully go through all the trials of the last century. The combination of traditions and the desire to keep up with the increasing demands of the time allowed Detsky Mir to enter a new stage of development - the creation of a nationwide network of children's goods stores of the 21st century;

- Second place went to “Sima-land” with 92,332 requests in Yandex. The company has been operating in the Russian souvenir and toy market since 2000. The company has a huge warehouse and also a showroom with an area of ​​45 thousand square meters;

- Third place ranks "Enter", which generated 27,714 queries in the Yandex search engine in June 2014. This is the first multi-channel retailer in Russia. Federal actively developing retail chain.

The following are online stores selling children's toys:
- Mytoys.ru - 4,640 requests;
- RoboFish - 3,416;
- Eva Pro - 2,918;
- Kid Dreams - 1,260;
- Kidstore - 1,104;
- World of children's goods - 776;
- Smart child - 747;
- Razvivalki.ru - 561;
- Tigers - 329;
- First shop - 233;
-Game store - 160.
The following participants in the rating turned out to be obvious outsiders (less than one hundred requests):
- Hotbehemoth - 69 requests;
- BalToy - 49;
- Fijit Friends - 32;
- Toys fest - 31;
- Smarty Toys - 29;
- banby.ru - 21;
- Atoys.ru - 18;
- 77toys.ru - 12;
- Wes Kids - 12;
- Magaon - 12;
- Happy Panda - 7;
- Domotoy.ru - 1;
- Bigbear2m - 1;
- Mag For Mers - 1;
- PlayerId - 1;
- Toys Vill - 1.

The total number of requests made for online stores included in this rating is 696,379. Of these, 97% are from the top three, while 80% were taken by the Detsky Mir store.

The Yandex.Direct service provides the opportunity to follow hints, by entering which a user of the Yandex search engine can find a suitable toy store for themselves:


Tips:
- a toy shop;
- buy toys;
- Kids toys;
- online toy store;
- Stuffed Toys;
- toys for children;
- children's toy store;
- interactive toys.

Interest of Russians in the search for “toys” in Yandex in June 2014

Thanks to the Yandex.Direct service, Exchange Leader analysts tracked the interest of Russians in the general query “toys” in order to study this issue more thoroughly.


As can be seen from the photo taken thanks to the Yandex.Direct service, residents of the Russian Federation were interested in the query “toys” in the Yandex search engine 2,257,154 times in June of this year.

Along with the request for “toys,” Russians also searched for:
- Toy in a toy - 208,836 requests;
- View toys - 165,725;
- Toy store - 132 588, and others.
Also, thanks to Yandex.Direct, Exchange Leader analysts were able to track the dynamics of the request for “toys” over the past two years.


- Russians showed the least interest in the query “toys” in the Yandex search engine from June-July 2012 (1.8 million queries);
- The highest interest in this request in Yandex was recorded in November-December 2013 (7.3 million requests).

Residents of which countries most often enter the query “toys” in the Yandex search engine?



Most often over the past month, the query “toys” was entered into the Yandex search engine by residents of the following countries:
- Russia - 15.74 requests in Yandex per one thousand population of the country;
- Belarus - 10.07;
- Ukraine - 5.77;
- Kazakhstan - 3.22;
- Moldova - 1.74;
- Abkhazia - 1.70.
The following are:
- Armenia - 0.55 requests per 1000 people;
- Kyrgyzstan - 0.47;
- Azerbaijan - 0.11;
- Uzbekistan - 0.07;
- Tajikistan - 0.06;
- Turkmenistan - 0.02.

– Nothing causes such joy and delight in a child as the appearance new toy. – this is a necessity. She entertains, comforts, and most importantly, teaches. Not for nothing, she is as old as the world. Archeology confirms this. Just think, 35 thousand years old great-grandmother modern toys. This is evidenced by excavations of antiquities in the Czech Republic.

From history we see that in all corners of the Earth, parents made entertainment for their children from scrap materials. The Greeks used ceramics. Rattles and whistles were made of clay. Puppets are made of ivory. The Slavs have motanka dolls made of fabric, and the very first ones are made of straw, grass and shreds.

A bell was hung on the neck of the toy. It was believed that in addition to its entertaining role, it was a protector and protected the owner from evil spirits. Wooden specimens were very popular; in the modern world, we would call them extra-class toys. Tatar women made dolls from woolen threads for their daughters. In a word, all the children had toys. They protected, helped, developed and were simply irreplaceable friends.



Nowadays you can only see such toys in a museum or try to make them in circles folk art. It will be up to other, modern specimens to entertain and develop our little ones. The world's coolest brands compete with each other, trying to please consumers, spoiled by a huge variety of products. We present to you the best manufacturers of children's products. The rating is based on customer reviews.

The best manufacturers of children's toys

Chicco is the largest manufacturer of goods for children

This is one of the brands of the trading company from Italy “Artsana”, which arose back in 1946, near Milan. The company specializes not only in producing toys for everyone age groups, but also perhaps on all types of goods for babies, pregnant women and mothers.



No company in the world can boast such a wide range of products, and all the products are modern, high quality, and environmentally friendly. The enterprise's research and development center creates and improves its products, which allows it to keep up with the times and, even with such huge competition, to stay afloat.

For the little ones there is a huge selection of rattles, bright, musical, helping the child to learn all the colors of the world, from early childhood to learn to listen to enchanting music. In addition to toys - cribs, strollers, car seats, walkers. Moreover, walkers teach not only how to walk. This is a whole play complex on wheels! And your baby becomes its operator.



For older ones - different types bilingual toys that help a child learn while playing foreign languages. For the same purpose - sound posters. Inertial machines, talking dolls, different kinds mosaics. It is mosaic that helps develop a child’s patience and perseverance skills.



Physiological shoes from this company are very popular, contributing to the correct, easy gait of the baby. Mothers appreciated all kinds of sterilizers, food processors, and bottle warmers. With such helpers, raising a baby is not only pleasant, but also easy. The company took care of cosmetics for children and their mothers.

The best manufacturers of children's toys

Tiny Love – manufacturer of educational toys

This company has been creating unique toys with educational functions for the little ones for 30 years. “Striving for excellence” is the company’s motto. The company, with its main center in Israel, has its sales offices on all continents, including Australia.



30 branches work for the benefit and joy of children all over the world. According to the creators, both a balanced diet is important for the growth and development of the body, and correctly selected educational toys contribute to the physical and intellectual growth of the individual. When creating toys, the authors consult with the best psychologists and teachers. Quality control is a priority for the creators.



Toys are made from environmentally friendly materials, certified and meet the highest international standards. In addition to toys, the company will help you equip your baby’s room with a crib, wheelchair, rugs and other accessories. Your baby will be delighted with this wonderful product. The production facilities of this company are located in China.

The best manufacturers of children's toys

Fisher-Price is the largest toy manufacturer

This company was created in 1930, in the USA, near New York and was named after the main creators. Times, of course, are not the best, but the manufacturer of toys, then still wooden, on strings, emerged from the crisis with dignity and developed successfully, following the principles that the design of toys should be strong, the parts should be safe, and prices should be affordable. It was this company that was the first to use plastic to make products for children. This happened in 1950.



Nowadays, the company can boast of its the widest assortment and a huge number of products. From rattles to modern development centers. Dolls, cars, construction sets, puzzles with your favorite fairy tales, various mosaics, books.



It is difficult to list everything, and it is not possible. In addition to toys, you can choose a stroller, playpen, crib or some other necessary furniture for the children's room. Adults trust the manufacturer's product. And the kids are delighted with it! Many awards at international competitions are confirmation of the quality, attractiveness and demand for the company’s toys.

The best manufacturers of children's toys

Mattel - Creator and manufacturer of Barbie

The company originated in the forties, last century, in the USA. From the very beginning, she specialized in making picture frames. But since there was a lot of waste left during the production process, we wondered what we could use it for. The idea of ​​toys for children completely changed the fate of the enterprise.



The product became very popular. But the main success came with the release of a music box, and subsequently other toys with a musical twist. Imagine the delight of the children of that time! And this information is for girls, this year 2019 their most favorite Barbie doll turns 60 years old. And she was born precisely at this glorious enterprise. This company has such a wonderful history.



Dolls with many accessories, characters from your favorite Disney cartoons, various cars, games, all this is not a complete list of products. By developing such wonderful models of clothes for dolls, enterprising fashion designers went further, and why not dress children too? Thus, clothing for children and teenagers has expanded the list of products produced by this brand. The manufacturer has not forgotten about sports equipment and uniforms for young athletes.

The best manufacturers of children's toys

Lego – The best construction sets

If you may not have heard the names of previous companies, then Lego is probably on everyone’s lips. Founded in the 30s of the last century in Denmark, the company is growing and thriving. Production began with primitive wooden structures, but the founders, who were serious about constantly improving their products, achieved stunning results.



Wooden components were successfully replaced with plastic, and the assortment is such that it is impossible to list. To the Lego building sets, models of cars, planes, and ships have been added, and, equipped with wheels and engines, they are quite functional. Robots, animal figures, cartoon characters, all this can be made from these magic cubes.



The kits are so popular that Denmark is forced to significantly expand production capacity. Factories producing designer sets have been launched in Japan, Mexico, and Eastern European countries. And sales offices are located all over the world. It is worth noting that exactly Lego constructor, by the British Toy Retailers Association, has been declared “Toy of the Century”. And the smartest kids take part in the World Design Championships.



In addition to toys, the company creates its popular LEGO LANDS. The first such exhibition of huge structures was held in Denmark, now they are regularly held in different countries, all continents. They are just as popular in Russia. It is worth noting that animators also successfully use robots and other characters made from Lego bricks in their films.

The popularity and necessity of designers is undeniable. They are able to take a child into their own for a long time Magic world, the world of creativity, thinking and creation. And the latest developments, Lego games, a product for the whole family, will allow you to communicate more closely with your child and help him feel like a real designer of the famous Lego company. Translated from Latin, the name of the company sounds like “I connect.”

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Today we will discuss the topic - “which children's company is better”, namely, we will make a rating of favorite brands by mothers and children. To participate in the rating, we selected companies that provided baby accessories needed immediately after the birth of a baby, the best baby dishes, and safe toys for babies. We will also look at baby food- which company is better and you will decide which brand of baby food is best for complementary feeding for your child. We have compiled the Top 10 most popular companies in terms of quality, design and practicality.

Parents are often interested in, we write about this in our ratings, the last one is provided here best models for the summer, from the material you will find out which brand of baby strollers is the best, and we suggest looking at the rating of baby strollers for the little ones. They do not produce strollers, but other essential things that no child can live without, in particular rattles, educational toys for children up to one year old, bottles, dishes and food. We took into account parent reviews, brand popularity and some research. You can be confident in the safety of the materials from the companies presented in the top, let's go...

Which children's company is the best among manufacturers of goods for newborns?


Avent sterilizer, bottles, pacifiers

Considering that the first utensils for complementary feeding and feeding a child up to one year must be 100% safe, products from the well-known company “Avent” simply must be included in our rating. Reviews about the children's company Philips Avent are varied, but mostly positive. Bottles, nipples, plates and other accessories are made with high quality - they do not leak anywhere and delight children and their parents. And having teamed up with the Philips company, the American Avent fully provides parents with everything necessary for preparing food for children (blenders, steamers), for safety (baby monitors) and other necessary materials.

If you want to know what this children's company produces, here is a list:

  • Breast pumps and bags (containers) for storing milk;
  • Pacifiers, bottles, sippy cups;
  • Baby monitors, sterilizers, household appliances for the kitchen.

Reviews of this product using an example AVENT Natural bottles they say she is the best of them all. The bottle is easy to clean and can be sterilized thanks to its wide neck. It has an anti-colic hole system and a silicone nipple that perfectly imitates a mother's breast. It is in this bottle that everything is natural and there is no annoying anti-colic ring (you need to thoroughly rinse and insert and remove every time), as in the classic Avent, which simplifies and speeds up the process of preparing formula and feeding.

Disadvantages according to reviews:

  • Expensive
  • Too ordinary design

"Munchkin"


Munchkin Products

This is a safe children's company from America - the best supplier of innovative products for children. When this company was created, the manufacturers placed the main emphasis on improving quality, improving the product so much that every mother could say “this is the best for my baby.” Toys from the Munchkin company are something bright and, moreover, safe, giving an impetus to development; an example is a music cube, one press of which does not hurt the mother’s ears and develops the child’s abilities with the pleasant music of Mozart.

The company’s modern approach is also evident in the manufacture of tableware, for example, a dispenser bottle with an automatically closing lid that you can take with you everywhere. And when you need to prepare a mixture, use it and then pour it into a bottle. Heated wet wipes are also an innovation that modern mothers will enjoy. All this simplifies the life of parents and gives children pleasant moments.

The company's product range includes:

  • Bottles, sippy cups, teethers,
  • Baby dishes for first feeding;
  • Bathing toys, educational toys;
  • Devices for organizing sleep, as well as accessories for travel.

The best children's company produces dishes and bottles BPA-free. The company's anti-colic bottles have a special valve that captures air bubbles and prevents them from returning to the digestive system baby while feeding. Swimming with toys from the company is a real pleasure, as mothers assure. Rubber toys do not let water in, and therefore last longer, have holes for splashing, are safe and do not emit an odor. And what’s most interesting is that some of them have an indicator that determines the optimal bathing temperature.

"NUK"


Incomplete assortment of Nuk company

Many people are interested in which children's company is better... This manufacturer knows what bottles are needed for a newborn, and mothers fully support the purchase of the first dishes for their child. This is especially important if there is not enough milk and you have to use a mixed diet. But the company produces not only the best bottles for feeding infants, but also other utensils that are safe for health. They are especially popular educational sippy bottles transition period between the nipple and the cup. IN in this case The child gradually learns to drink from adult containers.

The manufacturer produces the following children's products:

  • Teethers, toothbrushes, pacifiers, bottles;
  • Sippy cups and other utensils;
  • Accessories for mother and baby hygiene, bathing toys;
  • Heaters and sterilizers.

All products are certified, and the design is thought out to the smallest detail. By the way, this brand of baby supplies was the first to come up with flattened nipples, which are successfully used to this day and form the correct bite. Colorful, but moderately bright pictures on the dishes will be pleasing to the child’s eye, and will make it easier for parents to care for the baby.

"Nuby"

This company, whose headquarters is located in the USA, is an innovation in each of its product lines, be it feeding or child development. You can always find a product with an unusual design for you and your baby, for example, an ergonomic bottle with an anti-colic system, made of safe polypropylene and shaped like a nipple, unique pacifier with a transparent center (you will be able to see the baby’s mouth). For an older child, baby feeding dishes in rich colors or a comfortable sippy cup will be suitable.

The manufacturer also produces:

  • Orthodontic nipples, nibblers;
  • Toys for development and bathing;
  • Hygiene products;
  • Bottles with anti-colic system and sippy cups;
  • Cutlery for kids.

Reviews about Nubi are always positive. Buyers note that the bottles do not leak, they are comfortable to hold and care for. The only thing you need to remember is that some products cannot be boiled or heated in a microwave, but every caring mother can study the care instructions and company recommendations.

"Chicco"

Italian company "Chico" in European countries Everyone already knows, and you can order not only toys there, but also dishes for your little one, a stroller of excellent quality, and a crib with a unique minimalist design. By the way, it is “Chico” that most often appears in our ratings, clothes and accessories for mom. The brand offers all this at a completely normal price, accessible to everyone. And if you ask which brand of children's clothing is better, you can trust the quality of this brand.

The range is so wide that it is unlikely to fit here, and it is easier for you to view it on the official website of the supplier:

  • Strollers, car seats;
  • First dishes and cutlery;
  • Toys, clothes, shoes;
  • Cosmetics for mother and baby;
  • Electrical appliances of excellent quality;
  • And much more…

Customer reviews are positive and strollers, electrical appliances, cribs, clothing and shoes are especially popular. I would like to note that the toys of this company look very cute and attract children with their good-natured faces. And in the question “which children's cosmetics company is better,” we can say with confidence that this company produces tubes with excellent creams and lotions.

List of the best manufacturers of toys for babies

"Tiny Love"


Developmental mat

For a child to develop rapidly, little is enough - parents pay attention to the baby. But the unique developments of the Tiny Love company will also help you with this; these products not only make the child happy, but also improve memory, imagination, and set the mood for positivity. In addition, the materials used are safe, because the child often comes into contact with them and puts them in his mouth.

The company competes with the famous Fisher Price, although it has fewer types of toys. “Tini Love” can boast of a special development called Gymini – a portable gaming system for babies. They produce goods in China, but all production is developed and managed in Israel, where the main office is located.

The manufacturer's assortment includes crib mobiles, child development toys, mats, rocking chairs, etc. The only thing that may disappoint is the cost, for example, when purchasing a rocking chair for a baby, you will have to get rid of about 3 thousand hryvnia in your wallet. You can buy Tini Love products at the lowest prices in a popular store in Ukraine ⇒⇒



"Fisher-Price"

The most the best company toys is the world leader in their production. The developer's head office is located in America. The company focuses on practicality, safety, durability and comprehensive development children. The materials used are soft and safe hard. It was this company that initially began using plastic in the production of toys for children under 3 years old.


Rolling toy

Particularly popular among parents are crib mobiles with projectors, smart soft toys made of safe material and of course rattles and bath toys. They also make musical centers, rocking chairs, high chairs and original potties for babies. Parents cite only the cost as a disadvantage; it is higher than that of the previous participant, which makes him a more advantageous purchase.

The best baby food companies, according to parents' reviews

In our desire to give best for kids, we wanted to present Semper puree for your consideration, because, according to parents, this is the best food for babies and the best brand of baby food. But we found information that the canned puree contains rice flour and more sweeteners than other brands of baby food. This is not a deviation from the norm, but still does not give us the opportunity to single out the company as the best in our rating.

So, which brand of baby food in jars is better? Here are the winners among baby food companies, according to expert commissions and, of course, parents of babies.

Gerber (Nestlé) – Poland


Gerber puree in new packaging

Which baby food brand is the best when it comes to choosing purees? This baby food was developed by specialists who know a lot about the features child's body. Expert commissions have more than once conducted studies on the content of additives in purees, and since we are choosing quality, then only the best company of baby purees, Heinz, can be better than Gerber. These manufacturers do not use GMOs, rice or other flour, starch, and the share of sugars does not exceed 0.3%.

But there is also some error here - water was found in the composition, but the manufacturer does not hide this. In the end, complementary feeding begins with thin vegetables and fruits; this is the right complementary food for a child’s sensitive stomach. Which one to choose? baby puree Which company is better to use? The most “watery” complementary food among these Heinz companies, and before making a choice, think about whether your baby should refuse such a meal if he suffers from an upset stomach.

We choose baby cereals. Which company is better?


Assortment of Nestlé cereals

Traditionally, the best company for baby cereals is Nestlé. , which produces Gerber purees and the best. These cereals contain only beneficial world elements. There are no sugars, genetically modified additives, no preservatives, and the porridge has a pleasant consistency. Children like these porridges and do not cause allergies.

Heinz- a company that has already been discussed above, but production is not limited to purees. The company produces cookies, juices and healthy cereals. The latter can be successfully used for very tiny children, fortunately the consistency and composition allows this to be done from 4 months.