From January to February, most houses smell of pine needles and tangerines. But this is only two months of the year, and what tests does the sense of smell undergo during the other ten?
The musty basement, the aromas of the garbage chute and the sewage system, the neighbors smoking at the entrance - the stench strives to penetrate the apartment every time the front door is opened. And if internal problems are added to external problems, such as clogged pipes and inoperative ventilation, then the message is lost.
And okay, in a warm time - you can open a window and leave your favorite home to air for an indefinite period. What to do in winter?
123RF / NejroN
1. Chinese way
If it is cold outside, then the draft option should be shortened as much as possible in time. But how can the effect of long-term ventilation be preserved?
The inhabitants of the Celestial Empire have invented a simple way: canvas bags of tea, hung in doorways during "air procedures", quickly absorb unpleasant odors and refresh the atmosphere - just about 15-20 minutes.
2. Grandma's way
In the arsenal of our parents were not modern methods combating unpleasant odors. They used folk remedies... And wet towels come first!
The more suitable places you find to hang them, the less unwanted aromas will remain in the room. And then all that remains is to open the windows for a short time to reduce the humidity.
123RF / yelenayemchuk
3. Acetic way
This product also belongs to the list of tricks of experienced housewives. With him you can go to fire, to water, and to copper pipes.
If you heat water and vinegar on the stove, kitchen odors will disappear: burnt food, overly fragrant dishes, or a mixture of both. With a similar solution, but with the addition of a couple of drops of aromatic oil - bergamot or lavender, you can wash the bathroom. This procedure will help get rid of persistent toilet odors.
Well, if pipes became the sources of "fragrance", then the following composition will help to solve the problem: 1 part of coarse salt, 1 part of soda and 2 parts of vinegar. Put all of this in the drain hole and let it sit for 15 minutes, then rinse with hot water.
4. Method of point impact
Well, which of us, for example, does not make stocks? Potatoes, carrots, onions ... all this actively emits odors. To the settlements! Organize a storage area outside the apartment, use vestibules, loggias, utility rooms.
Well, if the situation is hopeless and the vegetable "ghetto" can only be placed inside the house, then take care of containers with lids and odor-absorbing devices.
Speaking of the latter, do you know how to reduce the concentration of unpleasant odors in the bin?
There are two ways: the first is to place a special charcoal filter inside that neutralizes odors, the second and more economical is to use the toilet strips for other purposes! If you put a freshener on the bottom of the bucket, under the garbage bag, then the plastic will absorb its aroma and interrupt the amber of waste.
123RF / photosiber
5. Massive attack
Everything is fine, but what to do if needed emergency measures, and the impact area should be maximum? How to quickly refresh the atmosphere if, for example, unexpected guests are on the doorstep, and outside the window frost and airing is excluded?
A frying pan and coffee beans will save you! Fry the beans over high heat, and their aroma will drive out any unpleasant odors. Proven by more than one generation of housewives!
6.simple trick
This "air freshener" is easy to make yourself. All you need is a few things - a glass candle jar, baking soda and essential oil.
The first option is to pour baking soda into the jar, add a few drops of essential oil, mix well and put a burning tablet candle on top. At the same time, the bank does not need to be closed.
In the second case, you can do without a candle! This is where the lid of the jar comes in handy. You need to make holes in it (for example, using a screwdriver and a hammer, as in the video). A pleasant aroma in your home is guaranteed!
7. Beautiful way
For those who want to add a little chic to their surroundings, we recommend using ... pomanders!
This mysterious word not only sounds beautiful, but is also an effective and inexpensive tool, as specially invented for our article and the topic of the heading.
123RF / cokemomo
Making pomanders is simple: you need a little oranges and a lot of cloves (seasoning). The second ones are stuck in a spiral into the first ones, the resulting structures are hung around the apartment. These natural air fresheners will last a couple of weeks, and after that they can be replaced with new ones. The usefulness of pomanders is not limited to their aromatization function, they also have a psychological effect: relieve stress and improve mood.
The smell in the house business card owners. Everyone can make it unforgettable. The only question is whether these will be good memories or terrible ones. It's up to you!
Essential oils allow you to experience the aromas of French lavender, California orange grove or English rose garden in your workplace.
Our sense of smell provides direct access to emotions and moods. According to herbalist John Steele, the olfactory epithelium (the receptors for odors in the internal cavities of the nostrils) is the only part of the nervous system that is in direct contact with the atmosphere. Like music, scent can change your mood, evoke memories, or clear your mind. The impact of each scent is based on its energetic vibrations. Natural essential oils, made from living plant cells, have a vibration frequency consistent with our senses. The vibrations of artificial fragrances are less adapted to our senses and can cause headaches or allergic reactions.
Like perfume, essential oils are characterized by "notes". The top note is a light and fresh scent that is immediately felt due to the rapid evaporation of such oils. The middle note is the core of the aroma (usually making up the bulk of the blend) with a slow onset of aroma. The bottom note is a thick and heavy aroma that occurs last and lasts a long time. It acts as a retainer to prevent lighter oils from evaporating too quickly. A balanced blend should contain at least one essential oil from these three categories.
The following list gives an overview of the categories of common essential oils.
- Top notes: tea tree, bergamot, rosemary, eucalyptus, tangerine, lemon, basil.
- Middle notes: geranium, chamomile, lavender, marjoram, rosewood.
- Bottom notes: sandalwood, patchouli, rose, jasmine, benzoin, incense, myrrh, backgammon.
The list of properties of essential oils for feng shui (see below) gives an idea of the use of common essential oils. But it is best to establish the energetic effect of a particular oil - to experience it on your own sense of smell.
Put some oil on a cloth and inhale. Do not apply essential oil to your skin. Tune in to the subtle vibrations of the fragrance and determine how they feel. Some essential oils can give you headaches right away, while others can help you relax. You don't know how a scent affects you personally until you come into contact with it.
Essential oils are made from the resins, herbs, flowers, roots, bark, leaves and fruits of plants.
Stress Relief Combinations:
- tea tree, geranium and sandalwood;
- mandarin, green tea and ginger;
- juniper, orange and rosewood;
- cedar, chamomile and bergamot.
If you need more stability, use the lower notes of essential oils. Use top notes for lightness and inspiration.
The properties of essential oils for feng shui
Benzoin. It was believed that benzoin, which was often used as an incense, could ward off evil spirits. Feng Shui recommends using benzoin to cleanse the atmosphere after a heated argument.
Bergamot. Pleasant fruity aroma. Bergamot's refreshing and uplifting qualities make it an excellent choice for combating stress and depression.
Chamomile. Deeply revered by the Egyptians and considered one of the nine medicinal plants among the Saxons, chamomile is used around the world for its relaxing and anti-stress properties. It is especially useful for indigestion, nervous tension, or stomach ulcers. Chamomile blends relieve stress and help you focus on current activities.
Eucalyptus. There are two main types of eucalyptus trees: broad-leaved and peppermint-scented and narrow-leaved and lemon-scented. The aborigines use the first variety to cure fever, and the second to scare off cockroaches. In medicine, eucalyptus oil is often used to clear sinuses and ease muscle pain. Eucalyptus in the office promotes deep breathing; it saturates the body with oxygen and clarifies the mind.
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Geranium. The strong pink-like scent of geranium should be used with care. Although geranium was previously used to treat inflammation and as a remedy for irritability, this smell can overpower everyone else and cause headaches.
Jasmine... The Chinese have traditionally used the strong floral scent of jasmine to create a sense of confidence and optimism. The general feeling of euphoria makes it a favorite scent for office spaces, especially in the retail sector.
Lavender. Lavender oil, one of the most common, can be called an herbal first aid kit. It is useful for dealing with the annoying little things of the day, and for relaxing after a serious injury or shock. In people who are prone to anxiety, lavender soothes the mind and helps relieve obsessive thoughts.
Lemon. The fresh citrus scent without the sweetness of other citrus fruits lends the atmosphere a sharpness and clarity. When you lose track of thinking, use lemon oil to clear your mind.
Marjoram. The warm aroma of marjoram with hints of wood and spice soothes and strengthens concentration. Marjoram stabilizes the energy in the room.
Myrrh... Myrrh has been used in both Eastern and Western medicine for over 3,700 years. It has a warm, drying and preserving properties, which is why it was used for embalming. The Chinese used myrrh in feng shui to anchor too fluid energy. Since myrrh does not melt at room temperature, it is easier to use as an incense rather than an essential oil.
Patchouli. The deep earthy scent of patchouli is soothing and relaxing. Because it is a heavy scent, it helps to retain lighter odors when used in mixtures.
The Rose. A fragrant and enveloping rose scent overpowers almost all other odors if misused. The rose has richer symbolism than any other flower, and its association with the goddess Venus did not go unnoticed by perfumers ( rose oil one of the 10,000 varieties of roses is used in 46% of the "masculine" fragrances and 90% of the "feminine" fragrances). Rose activates the senses and awakens passions, so this fragrance is not recommended in office spaces.
Rosemary. Rosemary, which stimulates the circulatory system, is often used to combat mental fatigue and nervous exhaustion. Rosemary has a fresh and spicy scent.
Pink tree. Production natural oil rosewood harms rainforests South America, therefore, it is increasingly being replaced by synthetic analogs. As such, it is mainly used in perfumery. The scent of rosewood is believed to help with headaches and nausea.
Sandal. Sandalwood from India is known for its ability to overcome depression and lift spirits. The deep and soft woody scent of sandalwood relaxes muscles and can be used as a sex drive.
Basil. The powerful aromatic effect of basil relieves nervous tension and soothes irritability. Use it if in the office someone starts grumbling over trifles.
Mandarin. Tartar and less sweet than its related orange scent, mandarin is refreshing and energizing if you feel tired at the end of the day.
Tea tree. Fresh, clean and bitter aroma tea tree gives optimism and dissipates negative energy. It is better to use it in combination with “heavier” essential oils to consolidate the effect.
Ylang-ylang. The scent of ylang ylang is believed to have top, middle and bottom notes combined in a single essential oil. It is used as an aphrodisiac and is not recommended for office use.
Applying fragrances in the office
Once you've picked the right essential oils, it's time to apply them in the office. If you work with other people, take extra care. Here are three gadgets for office use.
Spray. In a small 100 ml spray bottle, dissolve 25 ml of essential oil in 75 ml of water. Shake and spray around your work area.
Light bulbs. Before turning on desk lamp, place a few drops of essential oil on the light bulb. After turning on the light, the oil will evaporate and enter the air you breathe.
Oil diffusers. This device heats the essential oil up to the point of evaporation. The scent molecules then scatter around the room and affect your sense of smell.
We all know that scents and smells around us greatly affect our life, mood, well-being and performance. Even if we are accustomed to a certain background odor in the office and do not perceive it as an acute irritant - pleasant or not - our receptors capture any notes of the scent and transmit them to the brain. That is, even if the aroma is unobtrusive and it seems to you that you do not feel it - in fact, it is.
At work and in the office, a person spends a very large part of his life. With this in mind, background aromas in work areas should be carefully selected.
By far the main requirement for fragrances at work is avoiding or eliminating unpleasant odors... The smoking area should be as isolated as possible from the main space, the toilet should not be located next to the room where work is in progress.
If the work is associated with specific odors (for example, a printing house, a photo studio or a kitchen), you should take care of the exhaust system. An important role is played by the competent selection of perfumes by the workers, as well as the careful selection of living plants for the room (many of them become strong allergens during flowering, or simply smell too intrusive).
An important step towards harmonizing space in creating a pleasant work environment is the aromatization of the room. To do this, you can use a variety of tools: aroma lamps, candles, incense sticks, stationary inhalers, electric vaporizers for essential oils, air fresheners of various configurations, professional fragrances with timers and minifans.
Having so many possibilities for choosing a smell in the office of the most subtle aromas, you need to carefully approach the choice of the color of the smell itself. To relieve stress, which is inevitable in any work, as well as to maintain the general mood of harmony and vigor, citrus notes (most often lemon or bitter orange), unobtrusive spicy shades (coriander, cinnamon, basil), fresh tones (mint, lemon balm), soft coniferous smells (cedar or spruce). To ensure a stable high level of working capacity, it is best to choose the scent of lavender, grapefruit, vanilla, cypress. To enhance the ability for intense mental work, ginger, juniper, tea tree are suitable.
When choosing a smell and the source of its receipt, do not forget about the details: the area of the room (you cannot be zealous with the aromatization of small confined spaces), the season (in summer, heavy strong odors are unacceptable, in winter it is advisable to use warming immunosupportive aromas - eucalyptus, fir), individual preferences of the team (one should take into account both taste preferences and health features of each).
In addition, do not forget that a variety of things can be sources of pleasant invigorating aromas at work: a coffee machine or coffee grinder, a basket or bowl of fruit, a chocolate fountain, fresh flowers. At the right approach your workplace will be a source of inspiration, Have a good mood and great health.
How to increase sales of fragrances. How to attract customers to the counter with a smell. What flavor promotes the purchase. How to increase sales with smells. How to direct a customer to the checkout.
Today the market for goods and services is oversaturated. Ordinary shoppers have a wide range of options for shopping and service. But for some unknown reason, they do not go where, as it seems, closer and cheaper, but where they are pleased to be.
For example, a grocery store was opened in the basement of the house "two steps away" from where I live. I was delighted - there is no need to go far for the necessary products. But soon, my joy faded. There is a constant disgusting smell of spoiled meat coming from the store! And how do the tenants of this house endure? I do not understand...
Why are fragrances able to manipulate a person's emotions?
It is known that smells affect the processes of brain activity. All information we receive is processed by the right hemisphere, except for smell. The sense of smell is processed by the left, and, as you know, it is responsible for the emotional state of a person. It is emotions that are the strongest and perhaps the only stimulus for our actions. Perhaps this is also the magic of aromas !?
Aromatization of retail space to attract buyers.
More and more often you can hear a new term: "scent marketing". These are sales that use different fragrances to attract customers, in order to increase turnover.
Scent Marketing Objectives:
Improve the mood of customers and attract their attention;
- to make the client feel comfortable and cozy in your establishment;
- create a positive image and corporate identity.
Much like taking care of your customers! Is it so? Let's figure it out.
It's no secret that many shopping centers synthetic aromas have been used successfully for a long time, for example, the aroma of coffee or fresh baked goods. As you can imagine, there is no such essential oil - fresh baked goods. Cheaper, in contrast to natural 100% aromas, "identical to natural aromas" - fragrances do not require high costs. After all, if you aromatize a trading floor with an area of 200-400 square meters with a ceiling height of 8-10 meters, then no income will be enough for natural essential oil. So they use odorants - a product of petroleum distillation.
Are synthetic scents good for you?
Whatever the sellers of synthetic fragrances tell you, you should know that artificially produced fragrances are not good for humans. And, of course, not useful, and sometimes harmful to health. They can cause allergies and build up in the body. How long can you stay in a room where household chemicals are sold? Impulsively, you want to quickly make a purchase and move away from the department. This is due to the fact that a small storeroom is heavily saturated with synthetic fragrances. Salespeople working in or near these departments are at great risk to their health. Even in expensive perfumery departments, sellers often suffer from individual intolerance to fragrances. Perfume retailers typically suffer from staff turnover.
Spraying synthetic fragrances in small, enclosed spaces can be very harmful to the health of both buyers and sellers. Spraying fragrances is advisable only in large supermarkets with ventilation and high ceilings.
Natural living essential oils
Why do they work better at attracting customers than perfume?
Because they are alive, provided that they are not synthetic, but have a natural plant nature. Essential oils are energizing. Each individual essential oil has a certain length waves - vibration. This vibration is like music. And if the plant had a voice, then we would hear amazing music.
Our subconscious mind hears these vibrations and it is quite natural that we are drawn to the place where they are better heard.
Unfortunately, natural essential oil is very expensive. Not everyone can afford to use it. And this is perhaps their only drawback!
It is rational to use essential oils in small enclosed spaces in small quantities. It is very appropriate to put the aroma lamp directly on the counter.
If you work with each client individually, then you can use the essential oil as an individual perfume.
If you have your own office, you can use aromatic sachets, an aroma lamp, or simply wipe the desk from time to time with a cloth soaked in a solution of water and essential oil, 1-2 drops of oil, or spray water with essential oil through a spray bottle.
Essential oils that improve sales and attract buyers
Orange - the scent of serenity and joy. Can be placed next to the cash register. Buyers will be happy to get rid of their savings.
Basil helps in business, increases sales. Vendors scent the counters with Basil scent to attract paying customers.
Bergamot - is able to extinguish the aggressive mood of the whole crowd. Helps to be heard and understood. It facilitates mutual understanding, helps to sign the most difficult contracts. An aroma pendant with Bergamot essential oil on your chest is a surefire way to set yourself up for business. By the way, it will very quickly relieve you of a cold and you will be able to feel confident in negotiations.
Vanilla attracts the right people for the business. Creates a pleasant atmosphere, increases sales. It is actively used in scent marketing.
Vetiver is one of the most powerful fragrances to help you cope with a difficult business situation. Allows you to see the source, the cause of what is happening, thereby acquiring solid ground under your feet. Helps to pay off debts. Possesses monetary energy superior to the energy of patchouli and basil. You can aromatize the premises of offices and retail outlets. It goes very well with jasmine and vanilla.
Carnation creates the basis for correct and sober decisions. Helps the buyer decide on the purchase choice.
Geranium is a euphoric scent. Facilitates understanding between people. Attracts wealthy clients. It is better not to use it in the office ... it takes away from reality and does not contribute to the work process. Helps in personal negotiations to win the client over to his side.
Grapefruit allows you to achieve success and achieve what you want. Restores strength, promotes production. Men can use the scent of grapefruit without hesitation. Women in business seem younger and more determined.
Jasmine is the scent of spiritual and material wealth. If you use Jasmine in your daily perfumery, the meeting with you will remain in people's memory. Helps to attract wealthy clientele. Use only in microscopic doses, otherwise you will get backlash.
Ylang-ylang able to attract good luck in business and wealth. Ladies who use ylang-ylang in their perfume easily manipulate male business partners.
Ginger has a powerful attraction of monetary energy. Can be placed next to the cash register. Buyers will be happy to get rid of their savings.
Cardamom cheers up the buyer, makes him energetic and decisive. Lets you find mutual language with people and adjusts to a single wave of understanding and agreement. Therefore, it can be recommended to those who are engaged in direct hard selling.
Cassia affects the dynamics of the movement of buyers, contributes to the work process. The oil is best used during the cold season.
Cypress brings success in a career, helps in business. Promotes a positive solution to issues in negotiations, especially with real estate.
Coriander - the aroma of Borodino bread. It is the smell of pleasure and reliability. Creates a warm, friendly environment.
Cinnamon - the scent of success. Increases efficiency, facilitates mutual understanding with people. Recommended in places where the customer does not often step.
Lavender will help bring prosperity. It helps to make the right decision, the result of which may appear after a while.
Lime extinguishes aggression and ill will. Helps to adapt to difficult circumstances. Helps to part with money stingy people. Promotes communication and understanding.
Lemongrass ... It is believed that this fragrance reveals secret thoughts, protects against theft, and wards off troubles from business.
Lemon adapts to the new environment. Relaxes the customer, creates a pleasant and comfortable environment. Helps to make decisions, increases sales.
Mandarin ancient chinese money symbol. Helps to start a new business. Attracts assistants to your business. Increase sales on your sales floor.
Melissa creates a pleasant atmosphere of peace and restraint. Apply in places of conflict, buyers and sellers, such as a pharmacy or atelier.
Myrrh promotes business start-ups. Creates indoor and personal comfort, Increases sales.
Myrtle - one of the oldest proven monetary funds. This plant has always grown near wealthy houses. This is the scent common sense... Helps the manager to make a sober decision, the result of which will delight all project participants.
Juniper ... Helps in a career. Promotes successful negotiations. Very harmonious and pleasant to smell and unobtrusive aroma. Can be used in places where capricious visitors are found.
Nutmeg helps to make a decision, attracts money. Protects from competitors' envy. Strong masculine scent - the scent of the boss! You can safely put an aroma lamp in the office of the head - a man.
Sage nutmeg aroma intoxicating, euphoric. It is better not to use it in the office, it can distract employees from reality, but it will help to captivate the client with an idea. Recover after an emotional day at work.
Peppermint helps to attract wealthy clients to you. Strong, cool scent from childhood. It will help to attract a buyer and increase turnover. Be careful with dosages.
Neroli - the scent of wealth. It was used only by noble and wealthy nobles. This is a sillage of luxury, not just the smell of despicable metal. If you want to get more in life than the usual and common man, then the magic of Neroli will attract what you want to you.
Patchouli ... It is known to be a strong magnet for monetary energy. It can be used both in the study and in the office reception. The aroma creates a pleasant creative atmosphere, contributes to the emergence new ideas, projects.
Petitgrain ... Facilitates the movement of buyers around the sales area. It is a scent for a leader. Suitable in the office, car, executive office.
Parsley ... Oil for restaurants. Able to awaken appetite and mask unpleasant odors.
the Rose is a transformation symbol. The rose has the highest frequency vibration, it is like a locomotive leading a train of railroad cars loaded with iron ore. Rose helps to bring the business to new level, change your job to a more profitable one, open a new direction. Rose helps self-improvement, renewal. Rose drives away people with evil intentions. A strong, effective oil will keep you in a good mood and feel more confident. The man next to the woman who uses the rose scent is content and calm.
Rosemary ... A strong, energetic aroma aids production. Excites, gives a burst of energy. It is recommended to use it against fatigue, but not before going to bed. Recommended to spray in the office, especially in accounting ... there will be fewer mistakes! Increases sales by high level... Rosemary - oil of high stats and completion of plans!
Pink tree helps to accept the right decision... A rosewood sprayed in a crowded area will improve the atmosphere, make it calm and productive.
chamomile energy is similar to monetary energy. Eliminates fears and anxieties. Creates a pleasant atmosphere and protects the team from illness during an epidemic (especially Roman chamomile).
Sandalwood protects from rash acts, protects from evil intentions. Oil for doorstep to home and business. Attracts new investors and assistants. Helps to make the right decision. An expensive scent that not everyone can afford - only the most fortunate ... But if you start using it, then your luck will remain with you. Well - money to money!
Pine attracts material wealth. The scent of pine helps to make important life-changing decisions, removes doubts. Pine oil should be used in the aroma lamp in the office of the management and at business meetings of partners ... in the bathhouse. Possibly combined with juniper or myrtle.
Thuja inspires heroic deeds. Apply in times of tough decisions.
Fennel should be kept on the desktop, especially in accounting, so that the aroma helps to relax tired eyes from working on the computer.
Citronella smoothes the atmosphere, improves the emotional mood. Helps you feel cozy and comfortable.
Eucalyptus will help you get comfortable in a new office, in a new place. Promotes intellectual work, helps to recover from a sleepless night. Increases sales. Facilitates understanding.
Scent marketing in scientific research
As scientists have found out, the aromas:
Increase sales by 10-15 and even 20%;
- stimulate repeat visits to the store by 15-20%;
- make the client more loyal to the brand by 20-25%;
- increase the efficiency of salespeople by 50%;
- increase the demand for goods by 10-25%;
- increase the spontaneity of purchases by 6%
If you show observation and pay attention to the zealous housewives, slowly but purposefully bypassing the counters, you will find that they constantly bring the package of food to their noses. A pleasant smell is sometimes the defining criterion for a purchase! If you ask her why she bought this curd and not another, most likely she will not be able to definitely answer anything. And you, as an observer, understand that she was attracted by the fresh aroma of the product.
Smell is responsible for the emotional mood, however, as well as music and a beautiful picture. Everything aesthetic sets a person up in a positive way.
Alan Hirsch, an American psychiatrist and neuropathologist from Chicago, set up an experiment. He treated the cloth on the roulette tables with a special aroma. And the casino income has increased by 30%!
One very famous company sports shoes conducted an experiment. In one sales area, they sprayed the scent of freshly cut grass and the scent of Coca-Cola, while in the other they left everything as it is. In the perfumed hall, sales of sports shoes are up 80%!
Impact of aromas
There are three criteria for the effect of aroma.
1. Characteristics of the aroma
Each fragrance individually has its own characteristics. Some have a very strong, energetic aroma. For example, eucalyptus, peppermint. Others have a stinging aroma, like cloves. Taste aromas have essential oils of vanilla, cinnamon, fennel, etc.
The aromas of jasmine, peppermint and cloves have a stimulating effect on humans.
The aroma of rose, geranium, clary sage promotes relaxation, reducing personality manifestations. Having fallen into the intoxication of these aromas, the buyer becomes more obedient and flexible, which is what the seller uses.
2. Influence of aromas by gender
Floral fragrances such as ylang-ylang, rose, vanilla, jasmine, neroli have a stronger effect on women. Tart odors act better on men: nutmeg, clary sage, cardamom.
3. Fragrances and age
When a person is young, he perceives all the colors of life brighter. With age, these abilities are lost. By the age of 65, the susceptibility decreases by 50%, and by the age of 80 it completely disappears. Experts know that flavoring retail space only makes sense for a young audience. It is she who will bring profit to the store. Although, what kind of money do young people have? According to statistics, the ability to pay is fully manifested in people after 40-50 years. Maybe you should focus on them?
Each product has its own flavor
If you are going to apply fragrances in your business, then you should consider what he might associate your products with.
For instance:
In a small bakery, it would be appropriate to spray coriander essential oil, which resembles the aroma of Borodino bread;
- in a pastry shop or coffee shop - the aroma of vanilla, coffee, cinnamon or cassia;
- to increase the dynamics of movement in the sales area, you can use the scent of lemon, petitgrain and lavender;
- in the wine department - Peruvian balsam, jasmine lemon balm, tangerine and sandalwood;
- the most common aromas for spraying in sales areas of the general assortment of goods are considered to be the aroma of watermelon, melon, cucumber, coffee, bread (odorants);
- the smell of vanilla and lemon works best in shops of the building assortment;
- it is ideal to use the aroma of coffee, vanilla and tangerine in retail outlets for household goods.
Influence of aromas
What aromas affect:
Increase in turnover;
- the time spent by the buyer in the trading floor;
- the mood of the buyer;
- the direction of movement of the buyer in the sales area;
- impulse to buy;
- independent decision making;
- improved appetite.
Stimulation of appetite; in restaurants and cafes
You can aromatize not only trading floors, but also the entrance to a cafe, restaurant, bar. Aromas of coffee, milk chocolate, aromas of fruits, berries, spices are suitable.
For chocolate makers and ice cream parlors, vanilla, cinnamon, chocolate, raspberry, banana, blackberry, strawberry cream, and strawberry are an excellent aroma to attract.
If this is a fish restaurant, then the aroma of essential oils of parsley, lime, lemon will be appropriate.
Masking bad smells
What to do if you need to delete not nice smell burnt meat, escaped coffee or tobacco smoke. While a pleasant smell that stimulates the appetite can make a positive impression on a visitor, an unpleasant aroma can permanently turn a client away from your establishment. And if you are already cooking spoiled meat, then believe me, no amount of disguise will help you. Subconsciously, a person will understand that it is not clean here! Therefore, cook with fresh ingredients, clean the premises and never allow anyone to smoke in your establishment. Tobacco smoke can kill all your efforts. A place that smells of fresh dill, parsley, coriander, ginger and mint will not be forgotten by your customers.
The smell in a fishmonger or restaurant can be neutralized by scent of lemon, orange, tangerine and lime.
Medical institutions
Clinic visitors are usually physically uncomfortable people. Your task is to relieve tension and ease their condition. Lavender, chamomile, clary sage and medicinal sage, lemon balm will be appropriate here.
For pharmacies, the aroma of grapefruit, lemon, apple (fragrance), freshly cut grass (fragrance), berry aromas and, of course, peppermint - an essential oil - are suitable.
For dental clinics: orange, grapefruit, tangerine, rosewood.
Travel agencies
If you are selling tours to the countries of the East, then oriental (oriental) spicy aromas will be appropriate. These are vanilla, sandalwood, incense, Capai and Peruvian balsams, myrrh, galbanum, guaiac wood.
Aromas of coffee, freshly baked bread and French perfume will help you send a client to Europe.
They will help to send aromas to India and Goa: sandalwood, incense, ginger.
On a romantic sea cruise - synthetic compositions of the sea, and essential oils - aphrodisiacs: ylang-ylang, patchouli and bergamot.
Bookstores
We found out that the aromas of chocolate, sandalwood, tangerine influence the sale of books.
Car dealerships
According to statistics, men visit car dealerships more often. And, as a rule, these are men with wealth. Therefore, you need to use men's fragrances, but don't go exotic. The aroma of lime, bergamot, grapefruit will do. You can use the aroma of fresh coffee or coffee with milk and cinnamon.
Men do not often admit that they love sweets. You can use aromas of leather or wood (such aromas also exist in the synthetic industry). The aromas of apples, berries, green tea, oranges will not be superfluous. The scent of sandalwood in the car interior will be perceived by the buyer as very comfortable and reliable.
Sports clubs
Nothing seems to cope with the "body effort" smells! Such places should be equipped with active ventilation. Regular wet cleaning with detergents should be carried out.
For gyms and gyms, it is good to use: peppermint, eucalyptus, patchouli, fir, pine and juniper.
Jewelry Stores
Owners will have to fork out (although it's worth it) for expensive essential oils: neroli, jasmine, vetiver, mimosa, vanilla and of course rose oil.
These are the constituent aromas of the most expensive perfume. A woman in this atmosphere can feel herself worthy of the most expensive jewelry... And if she wants something, then the man cannot refuse her.
Beauty Salons
These rooms are saturated with aromas of special products for the care of female beauty. A positive atmosphere is created by aromas: coconut, tangerine, lemon, fruit aromas, floral scents- rose, ylang-ylang, neroli, lily of the valley and jasmine.
The place where they voluntarily part with money is the cash register.
Here it should be flavored with orange oil, tangerine mixed with ginger. Let the buyer part with the money cheerfully, without doubts and regrets!
How and where to spray?
The industry has long come up with automated instruments with sensors, regulators, and software controls that spray at intervals. They are different in volume and price category.
Devices are hung out in certain places and it all depends on the goal pursued by the owner. If you want to direct shoppers through the sales area, then a stream of scented air should carry the shopper with it. If you want to draw his attention to a certain product, then the aroma should hang in the air, which means that there should be no ventilation in the vicinity.
There are two main methods of aromatizing sales areas:
1. Aromatization of a zone, for example, a whole department
2. Point aromatization - a separate counter with goods that do not have their own aroma.
In small retail spaces and offices, you can use a ceramic aroma lamp or diffuser diffuser.
When using different sales methods, it is important to remember that they should ALWAYS be ethical. Take care of your customers, provide them with quality products and services. And if you need fragrances for this, then why not take advantage of their properties.
If you have a calendar on your desk with bold dates for your planned vacation, on which you meditate when the wave of winter depression and work time pressure hits you again, then this post is for you.
In fact, aromatherapy and essential oils can really help you get through your toughest workday - honestly, give this idea a try.
How it works:
I know that for many, aromatherapy is something like breathing with chakras or healing with color, that is, the joke is fashionable, harmless, but it hardly has any real sense. This is not so: aromatherapy is a quite tangible (and scientifically studied) biochemical effect on the body. Essential oils are composed of many components, among which are esters and terpenes, volatile substances (they are responsible for the smell).
When the aroma of essential oil is inhaled, these substances instantly enter the body's systems (30 seconds after inhalation they are found in the blood), and have a certain effect (narrow or dilate blood vessels, relieve arousal, lower the pain threshold, etc.).
Since essential oils are highly concentrated substances, their effect can be much more pronounced than the effect of herbal decoctions, the active components of which go a much longer way before taking effect.
In addition to the fact that the components of essential oils quickly enter the bloodstream, when inhaled, the aroma acts directly on the limbic system of the brain, which regulates, among other things, emotions, memory, sleep and wakefulness. That is why essential oils are really capable of influencing the emotional state, focusing attention, relaxing, and relieving seizures. panic attacks, remove the state of anxiety.
Essential oils for the office
Aroma First Aid Kit can help you get through a tough day at the office, and is an easy and safe way to support yourself during difficult times. The easiest way to do this is to find three small glass vials with a tight stopper (for example, for medicines), and fill them with salt, on which you will apply the desired essential oils.
These bubbles can be labeled “for stress,” “for concentration,” “for confidence,” and just keep them in your desk drawer. When you feel the need, get the right salt, get into a comfortable position, close your eyes and take 3-5 deep breaths. Give yourself 5 minutes for the ethers to take effect and get back to work.
For smelling salt, you can take 2 tablespoons of sea salt or a mixture of common salt with clean sea sand (this mixture keeps the aroma longer). For this volume you will need 10 drops selected essential oil.
Toning aromas
Fragrances that help to cheer up, drive away sleep and focus.
Black pepper (Piper nigrum)
This oil has the ability to improve blood circulation, which improves brain nutrition and improves concentration. Be careful with this oil if you have problems with high blood pressure.
Rosemary (Rosmarinus officinalis)
Rosemary works on the areas of the brain responsible for memory, it is an oil that helps to better remember and structure information.
Mint (mentha x piperita)
Peppermint has many different properties, including this oil has the ability to relieve drowsiness, awaken, quickly tone the brain.
Fragrances against stress
Ylang-Ylang
This oil contains volatile components that slow down the heart rate and relieve spasms, this oil soothes the parasympathetic nervous system, which is out of the control of consciousness. The oil has a sweet scent that is soothing and quick to pull yourself together.
Chamomile (Matricaria)
Chamomile essential oil (both Roman and German) contains esters that systemically and deeply affect the body, reducing blood pressure, relaxing and calming. This oil has a pharmacy bitter aroma - a few deep breaths and the panic recedes.
Fragrances to combat anxiety and self-doubt
If you are afraid of public speaking, or if the pressure rises from the very thought of an upcoming meeting, then you need oils that will relieve stress, but at the same time keep your attention focused.
Cedar tree (Juniperus virginiana)
This oil balances the parasympathetic nervous system (calms the heart rate, stops excessive sweating) while helping the brain to stay toned. What you need for self-confidence.
Laurel (Laurus nobilis)
This oil warms, soothes and creates a sense of security, which is why it is often included in aroma blends specially designed to boost self-esteem.
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You can find more DIY ideas, homemade cosmetics and aroma recipes on my blog LALAVANDA.RU. Drop by!