You did it! Opened your own manicure salon or rented space in a salon. The next stage is to develop a customer base, attract new ones and retain existing ones.

First of all, you need to understand and accept that attraction and promotion is another profession - a marketer, which also needs to be mastered, like a manicure, pedicure, and extension specialist.

Where to begin? From the simplest things for you at this stage, gradual learning and introducing new ways of promotion.

Let's look at the most popular and effective ways to attract new customers, as well as how to retain them and turn them into regular ones. You can implement each item on the list step by step, combine several approaches, take only what is acceptable and suitable at this stage. I hope that after reading you will definitely have ideas for promotion.

The main thing is to implement and try new options for expanding the base systematically, work on it purposefully and constantly, evaluate the results in order to remove ineffective ones and start testing new methods of promotion. If your budget allows, you can hire a specialist with experience in promoting beauty businesses and work based on his recommendations.

1. Website

Requires investment and is more suitable for a nail salon or nail salon. It will be easier and more effective for the master to maintain a personal blog and pages on social networks. For the site you will need to purchase a domain - the name of the site and order hosting for it.

The advantage of the site is the ability to promote in search engines and social networks using keywords and geolocation. The presence of a website raises the level of a salon or manicure studio and adds prestige.

On the website you can post information about the establishment, address, contacts. Describe the work experience of the craftsmen, photos of certificates, diplomas. Post photos of workplaces and describe the conditions. Indicate prices for services in the price list. Place a feedback form, a call back, the ability to record or apply online, the ability to communicate with an online consultant.

Competent advertising of a nail salon involves complex use in various ways promotion, including outdoor advertising, promotion on the Internet and even in the media. However, if the owners of such studios begin to thoughtlessly invest money in all possible marketing resources, the salon simply risks going under. That is why it is important to understand which promotion methods are relevant and effective, and which of them are best abandoned. This article is intended to help entrepreneurs understand this issue and develop a profitable marketing strategy.

Point design

Facade

Showcase

You can use one of several window display design options. So, they can be covered with adhesive posters with thematic photos of models, nails, images of varnishes, etc., or the display cases can be left open so that every passerby can appreciate the interior and internal structure of the salon and watch the masters at work. However, even in the latter case, it is better not to leave the display windows completely “naked” - they can be decorated with beautiful light patterns, place several small advertising images and/or inscriptions.

Outdoor advertising

Banners

Signposts

A sign is required regardless of the location of the nail salon. It perfectly serves as an additional sign and attracts the attention of passersby well. However, you should not order plugs with detailed description range of services and even price list - it is unlikely that a passerby will stop to read the text written in small, illegible font. Try to make sure that when a person sees a sign, information about a specific service and its price, they immediately become interested in you.

Advertising in elevators

You can also place your advertising posters in the elevators of buildings. The advantage of this method of advertising is that it is seen by many women living nearby (such advertising should only be given in nearby areas). Try to develop a design that makes your ad stand out from other advertising images. It is also worth remembering that such a poster should contain information about some promotion that is very attractive to customers - this way you significantly increase the likelihood of interest. Just a description of the salon, its address and telephone number will definitely not have such an effect.

Signposts

The pointer is a unique tool that performs a useful function, namely showing the way to your nail salon and at the same time being an attractive decorative element.

Internet advertising

Website

The website is a necessary advertising tool. You shouldn’t try to save money and give up this most important resource - creating a business card website will cost you little, but will allow you to widely promote your nail salon online. Of course, it is desirable that the site be optimized for search queries, because a person entering “nail salon “city name”” into the search bar will see your link one of the first. You can do it easier and advertise in the most popular search engines, Yandex and Google. And remember, the site should be both interesting and useful. Post a photo best works masters, publish interesting articles about manicure, pedicure, nail care and, of course, make sure that this information can be easily understood thanks to a clear menu. You can also place an advertisement in the most visible place on the site about a discount that you can get by simply printing it.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time it takes to select the necessary resources for its creation and get profit from the site as quickly as possible.

Banner advertising

Banner advertising is good remedy promotion of a nail salon, however, it should not be given on an ongoing basis, but, for example, before the holidays. This way you will optimize your costs and attract new clients to the salon, who, given the proper quality of services provided, will definitely return to your specialists.

Groups on social networks

Groups in the most popular in social networks, namely Instagram, Vkontakte, Twitter and Facebook can do almost more to promote a salon than all of the above advertising tools. By posting photos of completed work and accompanying them with appropriate hashtags, you can win the sympathy of a huge number of potential clients, without even investing any serious funds in promotion. Moreover, you can count on reposts from your visitors, thanks to which their friends and subscribers will see where the manicure was done. Moreover, the presence of such pages will allow you to maintain direct contact with customers and, of course, notify them about all kinds of promotions.

Advertisements on classifieds sites

Explore free classified sites for your city. Place information about yourself and the services you provide there. Of course, this kind of advertising will bring you fewer clients than the same social networks, but this does not mean that this resource is not worth using. Also visit city forums, and try to leave an unobtrusive message there, disguised as real review advertising. Most likely, even such a hidden ad will be deleted by a moderator, but it will remain on the site for a certain time, and this is already a good bonus for business.

Printable advertisement

Leaflets

Leaflets should be distributed in the most crowded places near the nail salon and left in the mailboxes of nearby houses. Such promotions should be carried out regularly, preferably once a month. Remember, the text on the flyer should be concise and communicate an attractive promotion and/or range of services. It would also be a good idea to offer a small discount to the flyer presenter.

Nice bonuses

Offer your customers drinks, broadcast interesting films and programs, give small gifts. Such bonuses will not hit your budget, but will make visiting your nail salon a very pleasant experience.

Carrying out price promotions

Try to regularly offer discounts on certain types of manicures and designs. This way you will fill the schedule of your masters and significantly increase your profits.

Placing data in electronic directories

Provide information about yourself on resources such as 2GIS and 2Geo. This service is free and can promote your business well. However, you should not place paid advertising there - experience shows that such costs are not compensated by its effectiveness.

What kind of advertising is not suitable for nail salons?

1. Billboards and other costly methods of outdoor advertising. Placing billboards around the city will require serious material costs from you. As a rule, such expenses are catastrophic for nail studios. That is why entrepreneurs should focus on less expensive but more effective ways of promotion.
2. Advertising on radio and TV. Even broadcast on local TV channels and radio stations will not benefit you. It should also be emphasized that an audio clip on the radio can be a good way to promote a reputable network nail salons, but certainly not just a small studio that opened.
3. Advertising in print media. Publishing advertising modules in magazines is theoretically a good idea. However, in practice, this method turns out to be too expensive and ineffective.

Examples of nail salon slogans

1. Territory of pleasure.
2. The feeling of flying at your fingertips.
3. A meeting place for friends.
4. The habit of doing better from a young age.
5. Beauty is the work of human hands.
6. Trust a professional!
7. You don't have to hide your hands.
8. We create individuality.
9. Your hands are worthy good master!
10. Art in your hands.
11. Feel perfect.

Learn to communicate and find mutual language with people. If the master makes a lot of mistakes (cuts, careless coating), then anti-advertising will be inevitable. Place an ad in newspapers. Not all women and men use the Internet. Pay attention to older people.

1. Quality materials.

The more reliable the coating or material for extensions (gel polish, acrylic, gel), the longer the client goes through with well-groomed hands. Covering or extending nails with low-quality materials that will crack or wear off will not bring results to the nail technician. good reviews and new clients.

1. Client comfort.

It is important that the client feels comfortable when coming to the master’s home. Designate a separate work area at home so that no one disturbs you. A client comes for a manicure to relax. While working, do not be distracted by children, husband or animals.

20 ways to attract clients without investing money

Overall, the page looks very stylish and inviting, which is extremely important when it comes to beauty. After the fold line, the user sees a lead form. The urgency incentive (20% discount on any service) is designed to increase conversion. The next window introduces the user to the list of services provided by the company and the specialist.

An obvious advantage is the ability to add “live” photographs of your work. Then you can see the benefits of the company (or master, depending on your needs). Another attractive block is customer reviews (and this is word of mouth).

Finally, there is a map with the office location and contacts. Interested in the template? You can purchase it here.

How to find clients for manicure at home?

Offer existing customers the opportunity to receive a discount:

• If they bring a friend or relative with them. The difference in cost will be covered by the reduction in time spent preparing the meeting.
• When making a pre-registration. Future costs are not tangible and clients will happily want to take advantage of such a discount, but in the future it will be more difficult for them to refuse an appointment.

  
  This will also allow you to plan your work time more efficiently and improve your work efficiency.

• When performing a certain type of manicure. For example, in the fall, when the active wedding period begins, you can provide a discount on a wedding manicure for the bride, while all other ladies (mother and bridesmaids) make up the difference by paying in full for the services.
• Offer a package of services.

How to get clients for a manicurist at home?

There are plenty of ordinary manicurists, but good ones are in short supply. I started from scratch, posting ads on Avito first. You can advertise on social networks. Or post notices on the entrances of nearby houses. The best advertising is word of mouth; offer the service to your friends, and they, in turn, will share the information with their friends, if, of course, they are satisfied.

Manicure at home: 5 secrets of a successful business

If a client is diagnosed with nail diseases, it is quite possible to politely refuse him the service and advise him to see a doctor;

• You should never stagnate at one level, you need to develop, try new services, materials, images, overlays, etc.
A few tips from a manicurist

• Adequately assessing your skills, even if the courses were completed with honors, this does not make a beginner a professional, so it’s worth throwing away thoughts about earning money and focusing on experience.
• A vicious circle arises: experience requires clients, clients need experience.

How to attract clients to a manicurist?

Well-groomed hands are a necessity, because they reveal your true age! Women and men pay money for beautiful manicure, but finding a good master can be difficult. A manicurist is an ideal job for mothers in maternity leave and for those who want to do interesting things without leaving home. Manicure is in demand at any time of the year, so after training and developing a client base, the master will be in demand.
Earning money as a manicurist at home Before you start making money as a manicurist, you will have to undergo training and purchase tools. Investments are required, but they will quickly pay off. Skill training Training lasts from a week to a month. This depends on the level of the training master and the training program.
Lessons from an acquaintance or from a friend will have a minimal investment, but you will not receive a certificate upon completion of the courses.

Finding a common language, being polite and willing to communicate, without disdain, familiarity, or familiarity will increase the likelihood of the client returning next time;

• Remembering your clients (at least for now there are only a few of them) will be a rule of good manners; the client will definitely appreciate that the master remembers his preference to drink black tea, or coffee with milk, etc. In order not to keep everything in your head, you can write down some points after the session in a notepad;
• It is necessary to maintain ideal order in your workplace; a person coming for a manicure session must be confident in the cleanliness and safety of the procedure. Therefore, it is necessary to thoroughly clean the instrument and perform timely cleaning.

How to attract clients for manicures at home

If you want to work with elite clients for high pay, be prepared to go to their home at any time of the day. You can find out more about how much you can earn doing manicures at home here - How much do you earn doing manicures at home: income calculation. How to find clients for luxury manicure at home If you use expensive materials and equipment, the price for your services will be high.

Accordingly, you must present yourself to clients as a serious master. You can do this in the following ways:

• Creation of your own website describing the technology and materials used. Do not skimp on the correct implementation and promotion of the resource.
• Publication of advertising in newspapers and glossy magazines.
• Participation in competitions and championships.

  This method will improve your skills and attract new clients.

At the very beginning, you can generally set a price equivalent to the cost of materials or with a minimum markup; you shouldn’t chase money, you’ll have experience, satisfied customers, and you’ll have money. In the meantime, it’s worth working on experience. How to attract clients for manicures at home, other effective methods Good way declare yourself - tell others about your new profession, this can be in a non-intrusive way, casually or directly. Portfolio - another one great way, for example, you can create a page on social media.

networks by telling about yourself as a master, services and prices. It’s worth spreading information about yourself through friends, publishing all your works, and organizing giveaways. All this will bring good results. Watch the video on how to find clients for manicures.

How to recruit clients for manicures at home

Creativity in design will attract clients who know a lot about fashion. Be a flexible craftsman. In no salon will a master accept a client early in the morning or late in the evening. This is the advantage of a home master. You can adapt to the client.

The ability to go to a client’s home will be a big plus in the job. How a novice master can attract clients Profit depends on the number of clients and the quality of the service provided. The more people and positive feedback, the higher the income.

Attention

Clients who visited the master are also advertising. If a person likes the master’s approach to work, he will tell his friends about it.

Work at home manicure client base how to recruit

These could be birthday discounts, cumulative bonuses, “preferential” nail correction, free visits (for example, every fifth), etc. Try it, experiment with your marketing policy, watch how your visitors respond to it. Based on this, plan your future strategy. Back to content Landing page LP Store The store of selling landing pages LPgenerator offers its answer to the question of how to attract a client for a pedicure and manicure.

Important

A good solution is a relevant template for the landing page of a small beauty salon or home craftsman. A short, but despite this, informative landing page conveys the offer to the user already in the main window. Delicate colors (blue, gray, white pink) are perfect for a page with beauty services.

The prominent CTA button “Get a consultation” is in a prime location.

There are so many nail salons and private nail salons that everyone will find a suitable place... if, of course, they find out about it. Show your potential client that you are the artist of their dreams. Let's figure out how to advertise a manicure salon and attract customers. Moreover, our tips will allow you to do it beautifully!

• How to convey the uniqueness of your offer to attract new customers and retain existing ones
• How to submit and advertise manicure in social networks (VK, FB, Instagram)
• How to Use Online Marketing to Grow Your Business
• What words and photos in advertising will bring even a man to a manicure?

Show that you are the best nail service

The client goes where it is profitable, convenient and pleasant. Everything is pleasantly clear - smiling and friendly employees, cozy interior, relaxing effect of procedures. Let's look at the benefits and convenience.

The task is to show the potential client what benefits he will receive by turning to you for a service. This could be a non-standard procedure, a reduced price, saving time, a cozy atmosphere, or special gifts.

So, what will help attract clients to the salon:

• Subscriptions for services. The idea is that if you purchase 5-10 visits at once, the price of each separately will be lower than the standard one. The client saves money, and you get guaranteed paid visits. And the client will form a habit of visiting the salon
• Loyalty program, that is, discount cards. They provide a discount - fixed or (preferably) cumulative or additional services (treats during the procedure, free services)
• Gifts and/or bonuses when paying for services for a certain amount: an additional procedure (for example, a hand mask when ordering a coated manicure), a material gift (a company calendar, nail polish fashionable shade, professional shampoo), additional discount on your next visit

Don’t forget: the client should have many ways to make an appointment with you!

In addition to the standard phone number, it is advisable to connect the registration form on the website and registration through messages on social networks.

People are captivated by sincere interest in their person. A master who will have a magical effect on visitors will ask during their visit how their beloved dog is doing or how the pressing issue that the client complained about was resolved.

We advise you to resort to this trick. Create a “client card” in which you indicate his favorite procedures and visiting times, characteristic habits, key points from their lives. Become a friend to your client, and he will repay you with loyalty.

There is also a good trick for attracting men to a manicure. Do not hesitate to convey to clients that the attribute successful man in the 21st century are well-groomed nails. Ask if they are happy with the condition of their husbands' nails and promise discounts/other promotions for the first visit. Advertising will be even more effective with men, since they easily become addicted to manicures and then are very reluctant to change nail technicians. The main thing is to attract and not disappoint with the result!

Traditional manicure advertising: signs, billboards and banners

To promote a nail salon, it must be well known. And in plain sight.

The press is no longer so widespread in 2018, and it can no longer be considered an effective channel for attracting customers. But advertising on the street is still relevant: people look at stands in traffic jams, at traffic lights, and just looking around.

First things first, design the sign and exterior display of the salon.

At one glance, a passerby should understand what the establishment specializes in. So the name should hint at the area of ​​the salon, and the sign should be bright and readable.

If the salon has windows, do not cover them with large banners - let passers-by see the situation inside, professionals at work and satisfied clients. Decorate the window with salon-style decor, hang a couple of signs with profitable promotions.

An example of a successful sign:

A bright and noticeable sign will attract the attention of passers-by

And this is how you can design a showcase:

Delicate decor allows you to see how work is in full swing in the salon

Signposts catch the eye of those passing by, because a person usually looks down when walking. Advertising on pylons is also suitable for pedestrians, but costs more. And it is enough to make a pillar once and display it during the daytime. If you're on a budget, this is the right option!

Do not overload the sign with information. Place 1-2 promotions, a catchy picture, the name of the salon and contacts.

On the sign - a bright picture and attractive promotions

Signboards with a chalk board allow you to update information and attract people with creative pictures.

Change appearance your advertising at least every day!

To promote yourself in the area where the salon is located, coordinate the placement of advertising in elevators. While residents are on their way to their floor, they need to keep themselves busy - so they read advertising offers on the walls of the elevator. Just don’t try to make leaflets illegally!

But they rarely look at the notice boards in the entrances; don’t spend money on such advertising.

What to put on such a leaflet? The most tempting offers, a couple of examples of work, contacts of your salon.

Beautiful advertising is always creative!

Even if you are a starting salon and you need to recruit a primary client base, there is a place for creativity in advertising. On the contrary, you will be immediately remembered and imprinted in memory.

Get inspired:

The gastronomic topic is always relevant. In this version, the manicure copies black caviar, which is also associated with luxury:

Gourmet theme + hint of luxury = from personal example creative advertising
Such creative advertising hints at the steel strength of nails You can find interesting ideas in advertising from past years

Let's go online

The website is the face of the salon, so it should not only exist, but be pleasing to the eye and informative. Of course, it is better to call a professional for this task. But you can also put together a nice-looking page with a user-friendly interface using special website builders. The design must match the overall style of the salon. If you have problems with design, it is better to find a beginner than to create something tacky from the early 2000s.

What to put on the site:

• Contact information: phone numbers, links to groups on social networks, addresses (preferably linked to a map!), email
• Feedback or entry form
• Price list with a list of procedures
• Section with examples of works by masters
• Section with photos and brief information about the salon masters
• Reviews section (if there is one. If not, add it as it appears)

Clean, light and uncluttered design inspires confidence Place the most important and up-to-date information about the salon on the main page

Don't overload the site with content. Light minimalist design, stylish pictures, key information - that's what you need.

A group on social networks is another necessary element of promoting a salon. It is often much more convenient to read about services on your favorite social network, ask questions there and sign up immediately. Therefore, open a group on at least VKontakte. Design it in the style of the salon and place the same information as on the website. Indicate the latest promotions in the header or pinned post.

Salon promotions immediately catch the eye and attract customers

Be sure to create a discussion for questions, reviews, as well as an album with the works of masters and photos of clients. Follow the comments and messages of the group, respond promptly (don’t forget about the weekend!) Organize competitions periodically: people are happy to tell their friends about the salon for the opportunity to win a free procedure.

An effective way to test a site or group for usability is to ask a disinterested person you know to study it as if he were trying to sign up for a manicure. This is where the “shoals” come to light and disturb clients.

Here's how else to promote a manicure salon on the Internet:

• Place advertisements and/or works of salon masters on thematic websites and threads of women’s forums
• Set up contextual advertising in search engines and targeted advertising on social networks. This way, information about the salon will be seen directly by the target audience.
• Banners on websites make advertising more colorful and attractive.

Or you can go a completely different route. Do not open new salon and not invest money and effort into advertising it... but run a manicure business and make a good profit. You can do this using one of the %20%D0%B8%D0%BB%D0%B8%20%D0%BF%D0%BE%D0%BF%D1%80%D0%BE%D1%81%D1% 82%D1%83%20%D0%BA%D1%83%D0%BF%D0%B8%D0%B2%20%D1%81%D1%82%D1%83%D0%B4%D0%B8% D1%8E%20%D0%B2%20%D0%BA%D0%B0%D1%87%D0%B5%D1%81%D1%82%D0%B2%D0%B5%20 ready-made business. This way you will reduce time and money costs, get a ready-made customer base and more scope for subsequent experiments with advertising.

Be bold, be creative and love your customers. May success be with you!

Hello! In this article we will talk about how to attract clients for manicures and pedicures.

Manicure has been a very popular business among girls over the past few years. High profits, low requirements for results and interesting work did their job. Now there are many competitors in this area, it is difficult for newcomers to break through, and many simply do not know where to find a client base. In this article I will talk about what channels of attraction there are for manicures and pedicures, how a new master can recruit clients in 6 steps, and what not to do in pursuit of clients.

Where to recruit clients for manicures and pedicures

Before I tell you about real methods, I would like to warn you:

You will have a lot of competitors, but most of them don't know how to find clients.

That is, as soon as you start working on your goals, you will immediately find yourself 3 heads higher than your direct competitors. This means you will begin to develop and earn money much faster and leave most other masters behind.

Now to specific sources clients.

Social media

Social networks are no longer just a tool for communication. They have long been adapted for... And manicure is no exception. Simply by posting information about your work on your page, you can easily attract new clients if you do it right.

It is most profitable to work with Instagram. Simply because it is a huge source of female audience. Men sit there less often and for less time. But girls love to scroll through photos, which means they need to take advantage of it.

What do we have to do: create a new account. We fill out a profile about ourselves with a professional bias. Something like “Master Anya, I do nail extensions, do manicures,” etc. Next to the services we write the price. And don't forget about emoticons. They are needed almost everywhere. And we begin to fill out the profile. Just don’t take a lot of photos of your work and clutter up your feed. Just take a photo of the girl, briefly tell her what you did, and show the result. All. Well, post information about yourself. Take photos of what you do at work, your workspace, etc.

What will be the result: If you don’t spam your feed and start adding personal photos of your work, you’ll quickly gain a ton of clients.

On working with negativity. It will definitely happen, even if you do everything perfectly. Always answer politely, ask what exactly the person is dissatisfied with and offer solutions. Only the most inappropriate people can be banned. And remember, the inability to work with negative reviews has ruined more than one company.

Entourage

Your friends are the best source of clients for the first time. They are not particularly demanding on quality, but will help bring in new clients through recommendations and examples of work for you.

But there is one drawback - you will have to work for consumables. And this is just work at 0.

What should be done: talk to your friends, tell them about what you do and explain that you can give them a high-quality manicure and pedicure for a minimal cost of consumables. Few will refuse.

What will be the result: the first clients will appear, there will be something to show in examples of their work. In the future, perhaps they will bring their girlfriends to you.

Posting advertisements

Posting advertisements is also one of the options. This method, of course, has long been outdated, but continues to work and produce results in certain circles.

No matter how strange it may sound, posting advertisements works great for the audience of young mothers and girls on maternity leave. While they have nothing to do, they love to walk along the street and often read such advertisements. This is the audience you need.

What should be done: print out several advertisements and post them around the entrances of your area. The text can be made as simple as possible: “Manicurist... I work from home. Call on the phone… ". Ready!

Just be prepared in advance for the fact that you might get a call in the middle of the night. There will always be jokers and strange people.

What will be the result: You shouldn’t rely heavily on this method of attraction, but it definitely won’t be useless. Several calls per week from the area are guaranteed.

Avito

How one of the options for attracting clients can work. Don’t expect a big result, because most people come to the board to buy/sell something second-hand. But it’s worth a try, especially since there aren’t many competitors, but there are.

What do we have to do. On Avito, photos decide everything. This means you need to attach a few cool photos of your workplace, one or two examples of work, and a personal photo. In the description, indicate what services you provide, how much they cost, and a contact phone number.

As with advertisements, you should be prepared for calls even in the middle of the night.

What will be the result: You will definitely get 2-5 clients every 2-3 weeks from the bulletin board. Especially if you periodically raise the ad (delete it and re-post it after a couple of days). But you shouldn’t count on great results.

This is the most effective method how to attract clients for manicures and pedicures. They will start recommending you to their friends. You yourself know very well that girls love to talk about personal beauty. And in a conversation they will easily say who gave such a cool manicure.

There is one “but”. Recommendations will only start working if the client is satisfied. Need to do good manicure and keep the girl busy interesting conversation, while she sits in the session. But it's worth it. Every 3-4 satisfied clients will bring 1 new client.

These are all current ways to attract clients for manicures and pedicures. No personal websites, business cards, etc. are needed. This won't work. Emphasis on Instagram, you can try Vkontakte, ads, Avito and developing personal recommendations.

How to attract clients for manicures for a novice master

Now let's talk about how to get clients for a novice manicurist. Conditions: You’re good at doing manicures, you’ve completed a couple of courses, now you need to recruit people and make money. Go.

Step 1. Talk to friends.

The very first step in this business is to tell your friends about what you plan to do. In response, you can hear support, talk about what won’t work, but the most important thing is to get the first five people for trial sessions. For a minimal fee, which is enough to simply recoup your investment.

With this we close two points at once: we have something to show as an example of our work and in the future clients will come from our friends.

Step 2. Create a profile on Instagram and create a personal VKontakte page.

After your friends have agreed and are satisfied, you can proceed to the next stage - creating pages on social networks. It’s better to make a new, separate page dedicated to your work mixed with everyday life. Or just clear the old page, as you wish.

We set up profiles something like this: on Instagram in the profile we give brief information about who you are, what you do, what your prices are, and on Vkontakte in the attached message you tell in detail about how you got into this business.

Upload the first photos of your work with your friends. And ask them to leave their feedback. This little thing will play an important role.

Step 3. Place an ad on Avito.

Now let's switch to Avito. We compose an advertisement according to the scheme that I indicated earlier: photographs of the workplace, yours, examples of work. Contact phone number, price list and we accept customer calls.

Step 4. Post up advertisements and continue talking with friends.

If you live in a residential area, this is ideal. You print simple advertisements “manicurist, taking calls.” And now mothers and maternity maids from this area will be yours. If you wish, you can drive around the city or ask your friends to help.

At the same time, we continue to encourage our friends to use your services. If you and a friend have a mutual friend who did your manicure, talk about it in conversation, offer your services, she will probably agree.

Step 5. Gradually increasing our client base

After generating reviews, a little profile promotion and the first high-quality work, the first real clients will appear. You need to be more careful with them - do everything perfectly so that the client is satisfied and comes back. Or better yet, tell your friends about you.

There are two life hacks: talk to clients and give them small gifts. You need to talk in this business, because girls love to chat, especially with their masters. And if you know how to listen, this will only be a plus. And gifts simply increase trust and good attitude to you.

Personal example. My good friend- hairdresser. And he gained a base of regular clients simply by communicating with them in the process of work. Yes, he does a great job cutting hair, but not much better than his colleagues. He does the job well, but after work he still has 3-4 hours full, simply thanks to his regular customers. That's what "normal conversation" does.

Step 6. We gain regular customers and work on recommendations.

After 2-3 months active work To attract clients, you will have a small number of regular visitors who will come and get a manicure every two weeks or a month. Ask them about their friends, say casually that they are not very busy right now. No obvious “Will you recommend me to your friends?” there shouldn't be. Just nice conversations with the right information.

Sounds pretty simple. And it’s no more difficult. Simply because many people ignore some ways to attract clients, and because of this, novice professionals do not have the opportunity to break through among competitors.

What not to do when attracting clients for pedicures and manicures

Now a few words about what it is better not to do when you are trying to implement these methods of attracting clients. There are 3 "don'ts".

You can't spam users' feeds

Surely you have seen more than once how some novice manicurists publish dozens of nail photos a day on their personal page. People like this are annoying. After all, many people go to social networks just to look at the feed. And there it is - all the tape is in these nails.

Such people are quickly hidden from the feed or even blacklisted. And they deprive them of future clients. And these are potential losses.

You can't set up ads yourself

You can try setting up VKontakte. But if you have never worked with it, it is better not to do this. The ideal option is if you have a good targetologist friend, even a beginner, who can help you with this.

If you want to figure this out yourself, read the Texterra article “What is VKontakte targeting.” Make sure that everything is complicated and trust a familiar specialist.

I say this based on personal example and experience. I know a little about how targeting should work and what needs to be done in order not to waste money down the drain. But my first and last attempt to set up advertising ended with 0 orders and 2,000 rubles wasted. Don't make the same mistakes.

You can't ignore even the stupidest questions

This applies to personal conversations and comments under posts on social networks. You will have to face stupidity, inadequacy or negativity. But every time you need to show that you are working with it. This is necessary not only for a specific client, but also for everyone who can see it.

A trivial example: they wrote to you on Instagram that your manicure is bad (rude) and you’re not very good man. First, it is better to ask why the person thinks this way, ask for reasonable arguments, and if this is a dissatisfied client, try to resolve everything amicably, even through a free service. And if he’s just a troll or a competitor, then answer something like “It would be worth making an appointment with me first and checking it out.” Yes, it's unusual, but it works. Much better than being ignored.

It is better to add frankly inadequate people to the blacklist. But this is only if the person has crossed the line. It’s better to practice your sense of humor and slightly cheer yourself and your subscribers up.

Now you know about real ways to attract clients for manicures and pedicures. Implement them and you will immediately become several steps higher than your competitors. And remember that the best source of repeat customers is good work. Do quality work from good materials, talk to clients, support them, and you will succeed.