The life of a modern woman is unthinkable without certain rituals of self-care. Applying your favorite scent is one of the stages of creating an ideal image, a touch that complements and emphasizes individuality.

But sometimes what you liked becomes boring, and you want something completely new and unusual, not like everyone else. “Chanel”, “Dior”, “Armani”, “Gucci” are well-known and beloved brands, with many wonderful scents, but even bestsellers and seasonal perfumes can stop pleasing. It seems that nothing fits and everything has already happened, everything is not the same. What to do? Giving up perfume is difficult, almost impossible... Perhaps it’s time to move into a new category and pay attention to special niche perfumes.

If you are not afraid to stand out from the crowd, then these scents should suit your taste. They are special, bright, memorable, durable... and expensive.

Perfume classification

Selective perfumes? What it is? What distinguishes them from all the other fragrant varieties presented on store shelves?

All fragrances can be roughly represented as a pyramid: at the bottom is the mass market. These are fairly inexpensive, low-resistant eau de toilettes.

Above is the prestige class perfume (“Boss”, “Lacoste”), above it is luxury (“Dolce”, “Gucci”, “Chanel”). To attract attention to new products and bestsellers, large-scale advertising campaigns are carried out. Fragrances are becoming popular and easily recognizable. If the campaign is a success, then almost every second one will smell like a new product of the season.

At the very top of the pyramid is niche or selective perfumery.

Selective perfumery: features

First of all, these are unique aromas. To make perfume, only natural ingredients are used, without replacement with synthetic analogues. This partly explains their cost. The smell of horse sweat, burnt rubber or burning asphalt coexists peacefully with the aromas of rose and lily of the valley in one bottle, creating an incredible composition.

The longevity of niche perfumes is amazing. By applying a little on your wrist, you can wear the scent for up to two days, and it will reveal different notes.

The packaging of eau de toilette is usually quite modest and does not seek to attract attention, because the main treasure is inside the bottle. Although there are exceptions, and then the bottles look like a real work of art.

Almost all the scents of niche perfumery are universal: they are rarely divided into women's selective perfumes and men's. But you shouldn’t be biased towards them because of this: women’s and men's skin the perfume will sound completely different.

Perhaps the most interesting feature that reveals (what it explains) is the exclusivity of the sound of the aroma. Perfume plays different notes on each person, so there is a very small chance of meeting someone who smells like you.

The best selective perfumes: brands

If you want to get to know a niche better, start with well-known fragrances that are easy to find on sale.

Escentric Molecules

Perhaps these are the most affordable selective perfumes in terms of price and acquisition. You can understand what they are only by trying them for yourself. The most well-known to consumers are the famous compositions “Molecule 01” and “Molecule 02”, which made a splash several years ago. This is the first and only perfume in the world that does not have a specific aroma and is applied only to the skin during testing. The perfume adapts to its future owner, revealing itself individually, guaranteeing 100% exclusivity.

"Tom Ford"

The second most popular women's selective perfume is “Black Orchid” from American brand Tom Ford. Few people have not heard of them. There are many opinions and rumors about the fragrance, so it is better to try it on yourself once to understand what it represents. But you will not remain indifferent: either love or dislike.

In addition to the provocative and fatal “Black Orchid” fashion house also produces other fragrances. The Private Blend line is very interesting, and musk lovers will appreciate the Musk Collection.

Montale

A luxury that you can afford is selective perfumery from Pierre Montel. The scents are complex, beautiful, trailing, with their own twist. A pleasant bonus is a large selection: sweet, floral, and with the aroma of coffee and chocolate. Very persistent and memorable odors. These selective perfumes evoke the most enthusiastic reviews from customers: the aroma lasts up to two days, on clothes even longer, does not become boring, reveals itself gradually and is very beautiful. Delicate floral arrangements are especially captivating.

CnR Create

If you are looking for something more individual and unique, then pay attention to this brand. Perfume for every zodiac sign? Why not! Having studied the treatises of Eastern sages, the founders of the fashion house launched two lines of fragrances: “For Her” and “For Him”. According to the masters, such a personal perfume will become an excellent talisman and will allow you to realize hidden possibilities.

Comme des garsons

Hot asphalt and sea water, rare spices and burnt rubber, the smell of aluminum welding and fresh bamboo, incense and burnt toast... Is this a selective perfume? What it is? A combination of the incongruous, synthetic and natural, the quintessence of taste and walking on the edge. Perfume from Japanese designer Rei Kawakubo amazes and captivates with its individuality and outrageousness. These are fragrances for those who are not afraid to be the center of attention, for true perfumeaholics.

Amouage

Perfumery "Amuage" is real luxury in the literal and figurative sense. Perfume is very expensive, but this is due handmade, rare ingredients and the highest quality. Used in fragrances natural oils and extracts. Myrrh, rock rose and silver incense, mined in Oman, add a special chic to the perfume.

This selective perfume is the choice of many celebrities and members of royal families.

Where to buy

You can buy an unusual perfume in any major metropolis. For example, selective perfumes in Moscow are presented in such perfume stores as Ile de Beaute and Rive Gauche. When ordering from online stores, flattered by the low price, there is a risk of getting a fake. However, if you really want it, but there is no way to immediately purchase a whole bottle of the scent you like, you can go a different route and try otlivants. This is the name given to small bottles of 5-10 ml into which the owners pour perfume and then sell it to those interested.

There are such scents for office plankton that always make it into the top ten best-selling scents.
Everyone wears them, they are discreet and unpretentious.
Well, for example Fahrenheit or Acqua Di Gio
But in order to leave a mark on the heart and strike to the core, something else is definitely needed.
Selective perfumery comes to our aid.
Such aromas are an inevitability that, like Robin Hood's arrow, hits the target, the consciousness, and remains there forever, captivating those around you.

Selective (French le selectif) is a term meaning perfume aroma, belonging to the class of “niche perfumery”.

Selective fragrances have several distinctive features that distinguish them into a separate niche among perfumery aromas. Firstly, these are the natural ingredients that are included in their composition, sometimes quite rare and expensive.
Selective fragrances do not use synthetic components that replace natural ones (except for special ones), which makes these fragrances unique - the aroma of a selective fragrance sounds completely different on the skin of one person than on the skin of another.
Secondly, any fragrance is produced in limited quantities.
Selective fragrances are fragrances “for everyone,” since their authors are guided primarily by their own idea of ​​beauty, and not by marketing guidelines.
Selective brands have virtually no advertising, let alone global advertising campaigns. Each brand has no more than 250 points of sale worldwide.

And my TOP is also a small guide for busy men.
Many people, entering a store, stop distinguishing the others by the third scent.
In order not to smell random ones, I suggest trying the most interesting ones from the most well-known and respected manufacturers selective perfumery.

To make it easier to navigate, there are three price categories:
A- more than 12,000 rubles per 100 ml
B- from 6000r to 12000r per 100 ml
B- up to 6000 rubles per 100 ml

My impression:
Overwhelmed with emotions... It’s fabulous and as Christmassy as Tchaikovsky’s “The Nutcracker”!

My impression:
The scent of an alpha male.
I'm buying it again.
Best scent at Etat Libre d'Orange.
Best scent of the decade!
Incredibly durable.
Best combination leather and incense are with me again!
And also associations with fantasy...

My impression:
Perhaps this is the most outstanding aroma, where amber is so magnificently, royally and solemnly presented.
This scent makes you feel covered in jewels.
The price is almost unaffordable, but they say Aoud Leather - Montale is vaguely similar to it.

My impression:
There, so many wild, warlike smells combine into a harmonious, beautiful symphony that glorifies its owner.
Concho, my favorite incense, plays the main role in this fragrance.

My impression:
The aroma is strong, masculine, very strong. The associations are somehow no longer with pirates, but with Vikings. True, on me it turns into Magie Noire in an hour :))

My impression:
At the beginning it seems very modern, as if it was made just recently, this year. It seemed to me that it was ideologically close in spirit to L "Eau du Navigateur L Artisan Parfumeur. Also very masculine, but probably sexier, such a Russian macho, White Guard officer. After an hour of wearing, church notes opened up, and the smell itself became calmer. T. that is, first dancing with the gypsies, and then standing in prayer near the birch trees :) One of my favorites.

My impression:
Heady, very persistent.
I smelled plums in the wine and notes of aromatic cognac :)

My impression:
The oud faded very quickly, and the amber became harsh. Then, after an hour of application, all the sweets completely disappeared and the tobacco remained like that. In the evening there is sweetness again and, out of nowhere, amba and a little oud.
The image is a truck driver, but not a real one, but from porn films :)
My wife said it was "300 Spartans".
In short - it's 100% testosterone, nothing feminine :)

My impression:
Expensive luxurious smell. I really liked that oud does not disappear quickly like in analogues from other manufacturers, but sounds like a full-fledged duet with amber throughout the life of the fragrance :)

My impression:
I really liked it, but after a day of wear the oud disappeared and the roses came out. He became quite feminine, but that didn’t scare me :)

ZY If you look for selectives in European stores, remember when contacting consultants that in Western terminology the word “selective” means the same as “prestige” or “lux”. And those same “selectives”, in our understanding, are actually called “niche” or “alternative” in the West. Niche perfumes also include exclusive perfume lines of famous luxury brands, for example, “Les exclusifs de Chanel”, “L’Art et la Matiere” Guerlain, “La Collection Privée” Christian Dior", "Hermessence" Hermes, "Armani Prive", exclusive Prada line "Prada parfum"

Niche perfumes are significantly different from those offered by mass marketing. Selective men's perfume is a combination of unexpected solutions with the work of the best perfumers, which is distinctive feature such aromas. Many people are accustomed to the fact that in a store you can choose a luxury perfume for yourself, since almost everyone has their own favorite.

But not everyone is familiar with the selective line of perfumes, which is quite complex in its composition and expensive in price. Those who have used it at least once appreciated it. You can find the most suitable scent for yourself, because a lot of effort has been put into this.

Selective perfumes are not just fragrances that have become branded thanks to advertising with show business stars who are splashed on the covers of magazines. This can be called the art of creating fragrances, the philosophy of perfume notes that reveals itself on the human body. In another way, it can be called the creation of an individual product by perfumers with a rich history, who are sensitive to the needs of modern people.

There are several main differences between this type of perfume and others:

1. Unusuality. The composition contains unusual raw materials, the aroma of which surprises, makes you fall in love, shocks, it will definitely not leave anyone indifferent. Such notes are very rare - the smell of a new car and honey, wet tobacco and frosty wood.
2. Naturalness. Luxury perfumes contain exclusively natural ingredients of high quality. This takes into account the place of growth and the year of harvest of the product used in the manufacture of the fragrance. For example, the inflorescence of an orange tree is purchased in North Africa, Morocco or Algeria, and the essence of the backwood tree is delivered from Indonesia. Selective man perfumes require devotion, if not fanaticism, from the manufacturer. The selection of raw materials can be compared to winemaking.
3. Package. It has practically no difference from the bottles we are used to - it is a strict classic form. The label is often hand-signed and may be decorated with rhinestones, but each perfume has its own number, as well as a certificate. Some of the bottles are made of natural valuable wood, leather or crystal. These bottles are often collected.
4. Sales point. Niche fragrances are not aimed at a large production flow. Often the volume is limited by the availability of raw materials, which are received per year. There is a perfume available for sale in a single copy. To purchase the scent you like, you have to sign up for a waiting list. They are ordered by those who are passionate about refined scents. It cannot be seen in regular stores. The domain of selective perfumery is small boutiques that create a halo for individual goods.
5. Advertising. You won’t find it on the pages of magazines; its popularity rating is growing due to the selection of raw materials and the unusualness of the aromas. Each individual perfume has its own legend; the manufacturer represents for whom it was created. Ancient aromas are recreated exactly, following the recipe and technology.

Varieties of selective perfumes

Niche fragrances for men were created as an alternative to mega-brands or a commercial win-win craft and complexity. In this topic, tradition plays a big role especially in Italy, France and England.

Expert opinion

Helen Goldman

Male stylist-image maker

There is also Japanese cosmetics, which has a separate history. French perfumes are more refined, English ones are simple and distinct, Italian ones are unobtrusive, without any special frills.

Woody scents: Fil de Soie

This is a family of spicy and woody scents with top notes of sage and basil. It is characterized as a dreamy and lunar scent with notes of cedar, sandalwood and patchouli. The final note is aromatic suede.

This scent contains the richness of silk, a huge flow of forest freshness, with the added feeling of dizzying flight. Woody notes, spice interspersed with suede - this is a poem of elegance, sophistication, and, of course, masculinity. At the peak, an unusual composition stands out, which combines light anise shades intertwined with clary sage and basil. All together emphasizes the strength of male character, mystery and ease.

Arboretum by Le Prince Jardinier

This niche men's perfume embodies autumn walk in the forest with rustling autumn leaves, the smell of bark, moss. The clean air of late autumn, with a little tartness, inspired the master to create such a masculine scent, permeated with the coolness of the forest with an admixture of thick notes of pine and oak moss.

These smells are combined with a big evening city and traffic jams, which adds romance, which is appreciated by the fairer sex. This perfume is the most attractive of all autumn options, ideal for creating a mood of romance and seduction after a hard day at work.

Important! The aroma emphasizes the firmness and determination in the character of the owner. The top notes are mandarin and the base notes are balsam fir.

Fougere fragrances: Fougere Bengale by Parfum d’ Empire

This fragrance emphasizes the sensuality and mystery of India, highlighting the fern accent, symbolizing dynamic speed, love and mortal combat. The composition begins with notes of classic lavender, which is reminiscent of ancient aromas of England. Gradually, a note of green tea emerges, transporting the owner to India, where the history of several nationalities mixes.

The aroma maintains the smell of the humid jungle, the diverse Bombay market. This is the brightest perfume with a strong spicy trail. The tobacco accord adds strength and courage, and ginger sweetness adds emancipation. At the end, vanilla notes and the smell of patchouli appear. The main notes of the perfume are ginger, Tonka bean, lavender, oak bark moss, tobacco and mint, patchouli and pepper.

L'Eau du Prince Jardinier

A distinctive feature of the masculine fragrance is its bright charismatic character, inner strength, emphasizing the hard core of the owner. Isabel Dowan is the author of this composition. A perfume with an elusive, but at the same time persistent masculine scent. Top notes of citrus are smoothly woven into them with woody notes.

A unique elegance is expressed, which can be caught in the mirror-like freshness of the forest in the early morning. A modern, sophisticated, impressively optimistic aroma can lift your spirits. Fans of this perfume are real conquerors who do not pay attention to the opinions of others. They tend to do extraordinary things - they are trendsetters that drive the force of progress.

Oriental fragrances: Martine Micallef

This is the best men's selective perfume, which belongs to the woody-spicy family. Perfectly complements the image of a confident and successful modern man. This composition is part of a luxurious composition created specifically for men in France. She emphasizes such features as charm and elegance.

Caravelle Epicee by Frapin

This oriental scent I have long been captivated by its tart and exotic shade, which captivates me into an unknown or even magical world, which is glorified in various legends or fairy tales of the Old Testament civilization. This perfume is based on this leitmotif. The result is a fairly persistent, tart smell created for men.

It has absorbed the best prototypes of captivating spices, a sweetened aroma, stunning, subtly alluring, which simply tempts, it is simply impossible to resist. Shows the image of a temperamental man from the east, exciting the female imagination. The beauty and energy of such conquerors, skilled seducers, conquers the hearts of women, playing subtly on their heart strings. The aroma reveals notes of chili pepper, cumin, as well as subtle shades of guaiac wood with an overflow of patchouli. This is a real oriental scent!

Citrus scents: Eau de Gloire by Parfum d’Empire

The perfume contains the wild charm of the forests of Corsica, honed by the traditions of the perfumery of the emperors. This is the best selective perfume for men. The perfumer put into it: valor, nobility and glory strong half humanity.

It is suitable for strong and powerful men who always achieve their goals in their lives. Truly this is a magnificent royal aroma, which has become the embodiment of Napoleon's preferences and taste. The main composition of the composition includes: oak moss, lemon. You can also smell leather, tobacco, immortelle, licorice, anise, as well as tea, lavender, rosemary, bergamot and myrtle. This perfume will complement not only a daytime look, it will add charm and chic to an evening ensemble, ease.

The perfume is rare, emphasizing the individuality of the image, the originality of almost every person, as it is endowed with a universal sound. It brings adventure and exoticism, which is not always present in our lives. Expresses the free spirit of sophisticated Sicily, giving life bright colors.

Cost of perfumes

Although manufacturers of niche fragrances do not chase big sales, the price is for the most part high. This is explained by the composition of natural ingredients And high level quality. Each of the selective brands has only a few locations in the world. Therefore, you won’t be able to buy even luxury perfumes in a store. To purchase, please contact the online store.

Do you use selective perfume?

YesNo

A short conclusion, as a conclusion from the author

The creators of luxury perfumes take cues from consumer needs and present on the shelves what people want to see. After all, their main goal is big sales. Selective perfumes are aromatic masterpieces that are created by professionals regardless of the wishes of the audience and fashion trends. You could say that this is art for art's sake.

Each individual bottle contains a flight of fancy from one of the geniuses. Even if there is no target for a specific audience, such products find their buyers. True connoisseurs of unusual perfumes, high-quality and incomparable aromas purchase niche products. In this way they can emphasize individuality, excellent taste and indicate that they belong to the circle of the elite.

Olya Likhacheva

Beauty - how gem: the simpler it is, the more precious it is :)

Content

There are two main conditions in the production of exclusive fragrances - the inspiration of the perfumer and natural ingredients. To avoid confusion, you should know: selective perfumery - what it is - niche fragrances, perfumes that are produced in limited editions. Rare plants, tree resin, and aromatic oils are used to create them.

What does selective or niche perfumery mean?

What is niche perfumery and what is selective perfumery? Niche cosmetics is a term used to define rare types of perfume. Selective is a perfume fragrance that belongs to “niche cosmetics”. Selective perfumes have occupied a certain niche or cell, hence the conclusion: selective perfumery is part of a niche one.

How is it different from the rest

To easily distinguish a selective perfume from another, you need to know into which groups it is divided:

Massmarket - low price perfumes. Such aromas quickly disappear without having time to open up. Sold in markets, supermarkets, hardware stores.

Luxury perfumes - eau de parfum, perfumes of famous fashion houses and brands. They are distinguished by an extensive amount of advertising featuring popular personalities. Wide range of scents, last up to 24 hours, price category varies. These are widely produced perfumes using synthetic products.

Selective perfumery is a product of a creative process using rare plants and natural ingredients. Such scents “sound” differently on each person and last from 24 hours to two days. They are distinguished by a limited edition, with no more than 500 distribution points around the world. They use ordinary glass or original bottles with precious metals, stones and leather. At the same time, the price of some fragrances is not higher than luxury perfumes. The cost of such an exclusive bottle can reach several hundred thousand dollars.

Features of selective perfumery

Even if we take into account all the advantages, uniqueness, and selective perfumery, perfumes are “not for everyone.” The point is that they can seem specific, even harsh. In addition, they are mostly unisex scents. A niche perfume on a man reveals more tart notes, on a woman’s body it reveals softer, gentle, sensual notes. These perfumes change the way you look at the world of perfume; after using them you don’t want to return to the familiar world of smells. The sound of the aroma depends on body temperature, weather and even a person’s mood.

Selective perfume brands

Niche perfumes are increasingly attracting the attention of people, especially women. Every year new selective brands appear, new names appear. Not so much because it is profitable, but because it is something new creatively. The desire to expand boundaries, surprise the world, and speak out is pushing more and more talents to try themselves in the world of exclusive perfumes. Some remain sensual romantics, while others become innovators.

Serge Lutens

The Serge Lutens brand is distinguished by its originality and excellent taste. Serge Lutens, the founder of the brand, is an authority in perfume circles, and the brand itself is one of the most popular. One of the first Serge Lutens floral fragrances, Sa Majeste La Rose, captivates with the essence of a delicate rose paired with sweet honey, light notes of smoke and wood. The composition is complemented by musk and cloves. Fille en Aiguiles perfume is created on the basis of pine needles and incense in combination with bay leaves and fruits. This perfume reveals itself best in late autumn or winter.

Tom Ford

The former creative director of the house of Gucci collaborated with Estée Lauder on the release of two lines of cosmetics. Today the name Tom Ford is very popular. He received recognition not only for his clothing collections, but also for creating an exclusive perfume. The brand's line includes more than 30 fragrances for women, men and unisex. Each of them has luxury and sophistication.

Orchid Soleil or Solar Orchid is a women's perfume. The combination of orchid, red lily, tuberose, pink pepper and whipped cream will conquer the delicate nature. The bouquet unfolds from brighter to more delicate oriental. For men, Tom Ford Noir is presented - the base consists of patchouli, civet and vetiver. Add bergamot, cumin, violet, nutmeg and pink pepper to them, and you will get an incredibly elegant and mysterious aroma.

Etat Libre d'Orange

The translation of this brand sounds like “Land of Free Oranges.” The founder of the brand, Etienne de Swardt, has a truly rich imagination. Knows how to emphasize the exclusivity of fragrances. With his perfume he strives to awaken sexuality, reveal the secret, and give freedom to hidden desires. He uses rare perfume combinations. The smell of sweat, blood, semen are common components of these selective perfumes. “Enchanting Secretions”, “Palace Whore”, “Virgin and Toreador”, this exclusive brand arouses interest only with its shocking names.

"Enchanting secretions" refers to a woody aroma. It is based on coconut, lily of the valley, apricot and lilac. The composition is added with iodine chords, scents of blood, iris and sandalwood. A truly enchanting, enchanting perfume. “Virgins and Toreadors” is an amazing combination of soft, sweet notes with brutal ones. Musk, tuberose, patchouli, bergamot and vetiver fit perfectly into one bottle.

Escentric Molecules

Geza Sean composes all his perfumes based on the Iso E Super molecule, which is obtained from accords of musk, amber, oriental flowers and wood. Escentric 01 consists of Iso E Super, pink pepper, lime, mastic tree resin. Nutmeg and woody notes of the bouquet give special warmth. Molecule 01 is a mono-aroma consisting of one component, the same Iso E Super molecule. It has a pheromone effect. The perfume either attracts with its mystery, or repels with its harshness.

Montale

The French brand of selective perfumery Montale is distinguished by its love for exclusive fragrances. The founder, Pierre Montal, created perfumes for Arab sheikhs. The works of the French brand Montale are unique; their base consists of a mixture aromatic oils, and the proportion of alcohol is minimal. They are distinguished by their resilience, enchanting sense of romance and magic.

For feminine natures, Montale offers the Crystal Flowers fragrance. The delicate floral aroma of the east combines lily of the valley, rose, tangerine and musk. Chocolate Greedy with notes of chocolate, vanilla, coconut, and orange zest is perfect for lovers of sweets. The combination of plum, orange, geranium and rose presented in Dark Purple will conquer bold, extraordinary ladies.

CnR Create

The idea of ​​combining zodiac signs with perfume came to the mind of astrologer Robert Boehm. 24 fragrances, two for each zodiac sign, for men and women. For example, Aries for Men smells like trees: pine and cedar. Diluted with jasmine, geranium, blue mint. The character of the perfume corresponds to strong, assertive, tactful Aries. For the emotional Virgo, a floral aroma of white flowers, vanilla, pear, bergamot, cloves, and cinnamon is presented.

Comme des garcons

Rei Kawakubo - famous designer, founder of the brand Japanese perfume. This laboratory created not only the luxury fragrances “Comme des Garçons”, “Odeur 53”, “Champaca”, but also six lines of selective perfume:

• Sherbet, "edible" smells;
• Leaves, dedicated to lily, mint, tea;
• Red, dedicated to the color red;
• Incense, dedicated to religion
• Colonge, three colognes in the style of the 18th century;
• synthetic line.

Among the floral scents is Comme des Garcons Series 2 Red: Rose with combinations of rose, raspberry, pink pepper, paprika, blueberry. Such a romantic bouquet will conquer refined natures. “Series 5 Sherbet: Peppermint” with mint and cardamom at the base is suitable for lovers of spicy perfume. For men, des Garcons Comme De Garsons 2 Man is presented. This perfume based on nutmeg, mahogany, and leather will add zest to the image of a confident man who loves to be the center of attention.

Amouage

The Amouage perfume brand has exclusive, unique, inimitable scents. The perfumery of the Arab country is one of the most expensive and is distinguished by its luxury. It uses rare components that grow in Oman and are prohibited for export. The price of such perfume compositions starts from 10,000 rubles.

Amouage Ciel – feminine scent, framed in a crystal bottle. Violet, peach flowers, roses, jasmine, cedar, sandalwood for charming, true women. Image for romantic evening will be complemented by Epic of Woman perfume. Flower bouquet from rose, geranium, jasmine combined with spices - cumin, cinnamon. Oriental sweets, sandalwood, vanilla will add tenderness and mystery to the image.

The most popular selective perfumes

Selective fragrances are gaining popularity, finding a place in the hearts of the sophisticated. Among them there is a wide selection of perfumes for men and women, but unisex remains the most popular. Montale, Amouge, Etat Libre d’Orange take first place among famous brands niche perfumes. This proves the exclusivity of the fragrances. Among them are Montale Chocolate Greedy, Serge Lutens Daim Blond.

The main misconception regarding luxury niche perfumes is the high price. There are brands, exclusive fragrances that are available to everyone; you can buy such perfumes at points of sale. In Moscow, there are such stores in the Prestige M shopping center and in the Central Department Store, in St. Petersburg in the Raduga shopping center. These same stores offer online shopping. In addition to points of sale, there are online stores where you can order exclusive perfume online with home delivery.

Among all the variety of online stores, it is difficult to choose one that will offer a quality product. It's worth paying attention to prices. A fake will always be cheaper than the original. Before buying online, it is better to first get acquainted with the fragrance in person, so as not to make a mistake with the choice of your selective brand and choose your fragrance.

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Discuss

Selective perfumery - what is it: niche fragrances and brands

The perfumes and eau de toilette sold in cosmetics stores such as RIVE GAUCH, Podruzhka or L'Etoile are not always liked by women. Often certain notes are missing: subtle ylang-ylang, juicy mandarin or barely perceptible bergamot. A niche or selective perfume industry was created specifically to add new colors to fragrances. It's definitely worth paying attention to!

Selective perfumery is an entire industry that produces fragrances in small runs of 400-500 products. Such batches are not delivered to all cosmetics stores.

The peculiarity of this perfume is that it combines a variety of notes of aromas, the number of which is increased significantly compared to cheaper analogues. For example, one bottle can combine both notes of sparkling champagne and notes of peaceful orchid.

Learn more about nicheness in perfumery in the video:

Which companies produce niche perfumes?

There are relatively few such manufacturing companies, and they are not represented in all cosmetics stores.

• Ajmal;
• Amouage;
• Atelier Cologne;
• Beautiful Mind;
• Burdin;
• Byredo;
• Comme Des Garcons;
• Diptyque;
• Escentric Molecules;
• Eutopie;
• Frederic Malle;
• Kinski;
• Maison Francis Kurkdjan;
• Mancera;
• Molinard;
• Montale;
• Nasomatto;
• Nomenclature;
• Roads;
• Serge Lutens;
• Shaik;
• Sospiro;
• Starck;
• The Merchant of Venice;
• Tiziana Terenzi;
• V Canto;
• Welton London;
• Xerjoff.

It's amazing that there are no such world-famous brands as Dior, Chanel, Lancome, Estee Lauder, Carolina Herrera and others here. A logical question arises: “Why?” The answer is simple: Dior gave rise to niche perfumery in the 80s of the 20th century, but the circulation of luxury cosmetics companies averages 4000-5000 copies, while manufacturers of selective perfumes stick to the figure of 400.

However, it is the iconic Dior Poison fragrance that is the founder of the niche perfume industry.

What unites all the scents of niche perfumery?

So, what are the advantages and disadvantages of niche perfumes?

Advantages:

• a huge selection of scents for every taste and color;
• high-quality packaging;
• economical consumption;
• the aromas are very persistent and always reveal themselves differently;
• The aroma is multifaceted due to the competent combination of certain notes, and each person feels something special.

Flaws:

• high price (5-7 thousand rubles on average);
• Not all stores sell them.

Top rating of women's niche perfumes.

Comme des Garcons Olfactory Library Series 2 Red Palisander Eau de Toilette.

When creating its fragrances, the Comme Des Garcons brand is inspired primarily by the culture of Japan.

The red color of Buddhist temples and the gates leading into them is the color of serenity, calmness, and tranquility among the Japanese.

Comme des Garcons Olfactory Library Series 2 Red Palisander Eau de Toilette

The main concept of this fragrance is notes of everything that is red in nature. Hot red spices, sweet and sour red fruits, mesmerizing red flowers, a subtle aroma of mahogany - these are the notes you can recognize in this series.

The main feature of Series 2 is the harmonious, but at the same time mysterious combination of two truly royal trees, namely the Brazilian front garden and the giant sequoia.

This creates a unique, pleasant and multifaceted woody aroma that you want to enjoy again and again.

Average price: 6000 rubles.

Nasomatto Baraonda Parfum.

This Italian fragrance was created specifically for those who are crazy about the heady aroma of the best whiskeys. Alessandro Galtieri is the perfumer who created this sensual and mysterious scent.

Nasomatto Baraonda Parfum

Some people note that such niche perfumery can be compared to art: any story can be conveyed without any words, but in a more refined aromatic language that not everyone understands.

And rightly so: the aroma of Nasomatto Baraonda comes from Italy, but it is filled with notes of tart nuts, dark chocolate and aged whiskey.
This woody scent with a smoky undertone literally sparkles with the luxury of its undertones.

Average price: 9500 rubles.

Comme Des Garcons Gosha Rubchinsky Eau De Toilette.

A modern youth designer has created an eau de toilette that accurately conveys the entire spirit of the Moscow summer. Youth, freedom, bright sun and entertainment - this is exactly how Gosha Rubchinsky imagines the capital of Russia.

The blood-red packaging of the eau de toilette and the classic rounded shape of the bottle make a reference to the standards of the Soviet perfume industry, as well as the scents “Red Moscow” or “Kuznetsky Most”.

Particular attention should be paid to the bottle cap: it is made of high-quality maple wood. The material is used to make skateboards and the designer is known to be famous for his love of skateboarding.

Comme Des Garcons Gosha Rubchinsky Eau De Toilette

This fragrance contains very unusual ingredients:

• heather extract;
• angelica essence;
• tangerine seed solution;
• blue chamomile extract;
• essence of styrax;
• extract from Haitian vetiver;
• Indian patchouli solution.

Therefore this Eau de Toilette will have woody and floral notes that will not only evoke a summer mood, but will also charge you with energy and positivity.
This scent is suitable for cheerful and active people.

Average price: 6000 rubles.

Molinard Violette Eau De Parfum.

This eau de parfum is released in a beautiful purple color, which immediately makes it clear what the main ingredient is in this bottle.

The essence of blue iris and velvet violet will help you easily indulge in carelessness, joy and fun. The unusual aroma seems to distract you from everyday worries: the sophisticated notes in it make you plunge into the airy world of dreams and memories.

Molinard Violette Eau De Parfum

Eau de parfum is filled with the following notes:

• blue iris;
• velvet violet;
• white musk;
• tender rose;
• fragrant jasmine;
• refined heliotrope.

It is difficult to classify this niche perfume product as a woody or floral scent, because the bottle contains both notes.

The combination of woody and floral is beautiful like nothing else because it produces a fragrance that is both humble and enchanting.

Average price: 5000 rubles.

Starck Peau De Soie Eau De Toilette.

The famous French designer Philippe Starck said: “I have always admired feminine mystery and beauty. My wife is my muse and I am always inspired by her. I know that I will never understand women, that a great feeling arises between a man and a woman according to some paradoxical, unknown patterns. You can experience the joy of this feeling, which arises in the inexplicable abyss of human emotions, only by completely trusting and abandoning your principles, be it femininity or masculinity.”

It was from this quote that Starck Peau De Soie perfumer Dominique Ropion was inspired. He is famous for his ability to combine incompatible things, to create harmonious images of aromas that are opposite in style and mood. His creations, including this eau de toilette, are the fruit of sparkling imagination and incredible skill.

Starck Peau De Soie Eau De Toilette

This eau de toilette is not just a pleasant aroma that can make a woman attractive. First of all, it is the quintessence that reveals the whole essence of the feminine mysterious nature, conveying all those secrets that arise at the bipolar level between a man and a woman.

Average price: 5500 rubles.

Escentric Molecules Molecule 04 Cased Eau De Toilette Travel Size.

This exciting aroma can truly be called something unearthly. Sandalwood notes are the leading notes in the Escentric Molecules 04 pair.

The structure and sensations from the use of this aroma are as follows: an ocean of liquid metal, be it mercury or bromine, painted in all the colors of the rainbow, showers with its freshness and monotonous, cold beauty over and over again. The ninth shaft in this combination is sandalwood, or javanol, which adds a wave of sexuality, ecstasy and pleasure to the cold disposition of such metals.

Escentric Molecules Molecule 04 Cased Eau De Toilette Travel Size

This effect is achieved due to a special sandalwood molecule with an explosive hypnotic effect, which is correctly used in eau de parfum.

This fragrance is popular in the perfume industry precisely due to its cold versatility.

Average price: 7500 rubles.

Nomenclature Effloresce Eau De Parfum.

This fragrance, placed in a cone-shaped bottle with an engraved chemical formula of some substance and the word nomenclature, will evoke the scent of a holiday in Italy on the island of Sicily. There is a feeling as if fruits from the Garden of Eden enchant with their refined aroma and beauty.

This fragrance is based on notes of delicate jasmine, vibrant orange tree and tranquil floating leaves, sparkling bergamot and juicy osmanthus. This whole image is complemented by ripe apricot and fragrant tuberose, or tuberose polyanthes.

Nomenclature Effloresce Eau De Parfum

Such a harmonious, bold combination charges with positive emotions and lifts everyone’s spirits.

The aroma of incredible paradise is placed and multifacetedly revealed in this bottle of eau de parfum.

Average price: 10,000 rubles.

Welton London Oud Inspiration Eau De Parfum.

This eau de parfum combines ingredients that transport you into the enchanting atmosphere of woody notes. All this is ideally complemented by notes of explosive citruses and silk cashmere.

Fragrant amber, calm sage, tranquil wormwood and white musk add an oriental sound to the eau de parfum with a certain spice, which comes in handy here more than ever.

Welton London Oud Inspiration Eau De Parfum

To all this are added sweet notes of ripe almonds and real chocolate with a high cocoa content.

This creates a seductive, enticing and exciting oriental scent.

The woody note of the eau de parfum is created by fragrant high-mountain cedar.

There are also ingredients such as cardamom and juicy lemon.

This excellent fragrance with oriental notes is suitable for both everyday use and social evenings.

Average price: 21,000 rubles.

Eutopie No.10 Eau de Parfum.

The perfumer of this Eutopie collection, Elodie Pollet, was inspired by the cultures of the West and the East.

It was in her interests to combine two completely opposite mentalities, inspiring the spirit of traveling to different countries. The idea was great, and soon this enchanting fragrance was released.

Elodie’s source of inspiration was one of the oldest cities in Uzbekistan, Samarkand, famous for its critical importance in the exploitation of the Great Silk Road. One of the main treasures of these cities lies in the priceless historical artifacts left as a legacy by ancient world civilizations.

The main motive in this eau de parfum is the aroma of meditation, contemplation among the spreading trees of the East, Asia, India and Tibet, enchanting with its multifaceted notes.

Eutopie No.10 Eau de Parfum

The abundance of woody notes seems to be dispersed in time, conveying more and more new aromas every minute.

There are ingredients such as delicate geranium, spicy saffron and selfless incense, fragrant pink rose, oriental spices and soft, velvety amber. So brave and harmonious combination eastern and western aromas creates a unique image that has a deep, bottomless trail.

This eau de parfum will evoke the feeling of traveling on a caravan through endless deserts under the scorching sun.

Average price: 12,000 rubles.

Comme Des Garcons Grace by Grace Coddington Eau De Toilette.

This fragrance was created with the creative director of the fashion magazine VOGUE Grace Coddington.

She is a very bright and extraordinary personality, educated in almost all areas, takes part in fashion shows and conferences and even takes part in photo shoots for other American magazines. This woman is crazy about different scents pink rose and always used perfumes with such notes, and the decision was made to create my own, ideal, unsurpassed, perfect rose.

The interesting design of the eau de parfum bottle is due to the fact that Grace loves her two cats very much (this is indicated by the cap of the bottle in the shape of a cat's head). And the soft pink contents certainly speak of love for the pink rose.

The dominant notes here are fresh citrus, subtle bergamot extract, cooling mint, unusual basil leaves, as well as the aroma of white musk, amber, and Haitian vetiver.

All this is complemented by spicy notes of pink pepper and cardamom.

Comme Des Garcons Grace by Grace Coddington Eau De Toilette

When applying this niche perfume product, the following notes are subsequently revealed:

• Moroccan rose;
• peach flower;
• refined freesia.

This floral scent will fill any day with a modest, but sparkling joy and energize you for the whole day.

Average price: 6000 rubles.

Molinard Habanita La Cologne.

This cologne is iconic at Molinard because it pays tribute to the history and traditions of perfume creation.

You should immediately pay attention to the interesting bottle. It depicts a sculpture of angels talking to each other. Habanita La Cologne Molinard is engraved on the bottle to imitate works of art, where delicate creamy white and red and silver colors are skillfully combined.

This feminine scent contains stimulating sensuality, undeniable audacity and a bewitching trail of carefreeness. Full of energy, raging, burning - this is how this product of niche perfumery can be characterized.

The following notes are present here: calm bergamot, with a wonderful aroma of nutmeg, explosive lemon, blossoming rose, sensual violet, peaceful rosewood, barely perceptible ylang-ylang, rare oakmoss, Haitian vetiver, velvety amber, high-quality mountain cedar.

The aroma is incredibly refined and makes you instinctively enjoy it again and again.

Average price: 5700 rubles.

Molinard Habanita La Cologne

How to make the right choice?

The choice of fragrance should be approached carefully and with soul.
The selected notes present in the copy will fill every day with positive emotions, remind you of something important, or simply give pleasure. It doesn’t matter whether it’s an aroma with a combination of notes of fragrant lilac and plump cherries along with pineapple, or an aroma with notes of crispy cranberries, juicy passion fruit and ripe strawberries.

A girl who chooses this scent will enjoy it day after day.

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