H&M (Germany) - practical luxury for the whole family!

The official website of H&M (Germany), founded in 1947, offers consumers women's, men's, children's clothing, shoes and accessories, as well as household goods and cosmetics. In addition, the brand owns about 2,000 boutiques located in more than 40 countries.

Despite the fact that the company purchases materials from third-party manufacturers, all brand products are of excellent quality and relatively low prices. In addition, the range of this manufacturer is extremely wide and can satisfy every taste. The product catalog of the H&M online store in Germany will find models to suit both fans of the classics and adherents of the most modern trends.

Brand products always correspond to the latest fashion trends, but at the same time they are quite practical. Thus, H&M represents the perfect balance between fashion, comfort and price.

The company also promotes respect for nature and human health, therefore all products are made from environmentally friendly natural materials and with minimal damage to the environment.

The brand pays great attention to creative process creating collections. In order to find new ideas, the H&M team travels around Germany and other countries of the world, getting acquainted with local cultural traditions. The results of the creativity of the brand’s creative designers can be found in the catalogs of the official website of H&M in Germany, which are constantly updated with the appearance of new models.

H&M children's collection. Safety and comfort for children!

Every mother knows how difficult it is to dress a child fashionably, beautifully, and also with high quality. This is especially difficult for those families who cannot afford to buy clothes for children in boutiques. But children's clothes sold in markets are often of dubious quality and unreasonably high prices.

Now you have the opportunity to take care not only of a beautiful appearance, but also of the comfort and environmental safety of your little ones! The catalogs of the H&M online store present many magnificent models of children's clothing made from natural fabrics, which are now available not only to citizens of Germany and other countries. European countries, but also to residents of Russia. Things created with love and attention to the needs of the child retain their appearance for a long time even with frequent washing, are comfortable, and do not cause allergic reactions.

And frequent sales and significant discounts provided by the company guarantee that your purchase will be not only pleasant, but profitable!

EuroMail is a reliable intermediary between you and Europe!

The quality and variety of goods in online stores in Europe is amazing. And, of course, buyers from Russia and the CIS countries would also like to fully participate in these benefits.

However, when shopping on many foreign online sites, the buyer is disappointed to discover that, for example, in the store there is a quota on the number of purchases for Russian citizens. Or he does not have the opportunity to pay in rubles, and the seller does not accept a plastic card registered in Russia for payment at all. Or the language barrier prevents the client from making a profitable purchase, since it is difficult to find mutual language with employees of the online store, and the information on the website is not entirely clear. And even if you were able to buy the item you liked, problems arise with delivery.

In all these cases, you cannot do without a competent intermediary, armed with all the necessary knowledge, skills and capabilities. It is to provide all necessary assistance buyers from Russia and other Russian-speaking countries and the EuroMail company was created.

Now you can buy any quantity of goods from any website in Europe and around the world! In this case, all the hassle of purchasing and delivery will go to us, and you will only have to wait for the package, which is guaranteed to be delivered to you in the shortest possible time!

Make purchases safely and comfortably - with EuroMail!

With the Euro Mail service you can make purchases in all stores in Europe!

It’s easy to order your favorite H&M items from the catalog via the Internet. For ease of selection there is Size chart. The manufacturer also offers a wide selection of shoes, accessories and cosmetics. Children's products are given Special attention. The raw material from which they are made is organic cotton. Fathers and mothers can buy clothes for their children without any doubt. Tender and sensitive skin babies will be under reliable protection. You can also pick up hats, tights, bracelets, elastic bands, hair clips, and warm gloves in the online store. They will undoubtedly complement the baby's image. The shops trademark H&M often delights its customers with good discounts and tempting promotions. During their period, you can purchase models from previous seasons at reasonable prices. Balanced price and quality is what designers primarily want to achieve. If you value time, hurry up and order quality H&M clothing without leaving your home.
Now it has become much easier to buy goods from Germany via the Internet. And delivery is the concern of the EuroMail service for purchasing goods abroad. We, as an intermediary between the buyer and H&M, will take care of this.

MEN'S CLOTHING

Interview with fashion expert from St. Petersburg German Starikov

About trends men's fashion, how to follow them and that fashionable does not mean expensive

Tell us about your work. Why is men's fashion a priority for you?

My job is constant analysis fashion trends. Both in the women's and men's segments. Now men have also become interested in fashion. I see the purpose of my work as bringing modern fashion trends to people, teaching them how to use them, and applying them in Everyday life. Men's fashion or fashionable women's clothing It's not just about podiums. Much of what we see at various shows around the world from Milan to Moscow is not suitable for life. My area of ​​interest is fashionable, usable, living fashion for people. This is what allows a person to be on trend every day - at work, at meetings with friends, at some important events. On the issue of the men's fashion segment - now this direction is more relevant than ever. Men nowadays are no less demanding of their appearance than women. Men's clothing, fashionable men's clothing and its relevance is interesting.

What do you mean when you say “fashionable men's clothing”? What do you think a man who follows fashion should look like?

Fashionable men's clothing and fashionable women's clothing are, first of all, harmony. Completely seemingly incompatible wardrobe elements can look organic in one ensemble. This also happens. I visit all the time fashion shows, analyze trends, fashion trends. New concepts are inspiring. That's how it should be! But this does not mean at all that what you saw on the catwalk needs to be transferred to your wardrobe. The idea here is valuable.

Do you have specific examples of Brands or designers of fashionable men's clothing that are a source of such inspiration for you?

Are we still talking exclusively about men's clothing? Returning to this topic, I would like to repeat - men now devote a lot of time to their appearance. For the most part, men have learned to create bright and individual images. Here another important question arises - how much financial investment does the so-called fashionable wardrobe. Now a large number of brands managed to find a compromise between price and quality. Fashionable men's clothing, stylish men's clothing - does not mean at all that it is expensive. In this sense, I really like to use H&M as an example. When I see how men and women wear their collections, I can say with confidence that they have achieved success. H&M men's clothing collections always correspond to both future and current trends in men's fashion. They have an amazing concept that fashion is accessible to everyone. At the same time, the items presented in stores and on the official h&m website seem to be interconnected and easily combined with each other. Here we are talking about the concepts of men's fashion and men's clothing. It is h7m men's clothing that allows a man, even if he is not very knowledgeable about trends and the latest fashion trends, to look in full accordance with them.

So you can be called a fan of the H&M brand?

Why not. If the concept of their approach to fashion coincides with mine, then of course. Eichendam offers men's clothing (as well as women's and children's) of high quality and at an affordable price. Take a look at the official h and m website and see that there is a really large selection of men's clothing there. Models from basic to the most fashionable. Despite the fact that H&M has a certain gradation - DIVIDED, basic items, Premium Quality - they all fit perfectly together. By the way, I'm wearing it now men's shirt made from H&M cotton. I know what I am saying.

Tell us about the future trends in men's fashion. And since you're such a fan of H&M, will these trends be reflected in their collections?

In general, must-haves such as classic men's clothing will remain the basis of a man's wardrobe. This includes the classic men's coat, and a bomber jacket, definitely a white men's shirt, men's suit- black or dark blue. A beige crew-neck sweater and good old jeans will remain relevant. Since you asked about H&M, I can say that the men's clothing presented in the H&M online store fully meets these needs.

Do you think that men's interest in fashion will only grow?

Men are not fans of shopping in search of fashionable and quality clothes. Nowadays online stores solve all these problems. Men are happy to order things, experiment with their style, and express themselves. This is cool!

The Swedish brand H&M has filled the world with its stores built around the concept of “Fashion and Quality by best price." For 50 years, this attitude has justified many women for whom the desire to buy and remain at the forefront of fashion has become a life principle. The history of the emergence of H&M stores is as follows. In 1947, Erling Persson, a Swedish trader, decided to open a store after a trip to the United States, where he noticed that the profits of stores where you could buy good things at low prices were quite high.

The first store of the still defunct H&M brand was named “Hennes”, translated as “for her.” The store, based on the borrowed strategy of “buy at a low price”, began its sales with goods only for women: trousers, sweaters, coats... The first success came to the stores and Persson bought the Mauritz Widforss company and renamed his stores to the brand H&M, Hennes & Mauritz . Following the partnership, H&M launched a line of clothing catalogs for men.

Today, H&M is an international brand, its stores are present in 33 countries, and clothes are available to buy in more than 1,500 locations. H&M is made up of hundreds of designers whose talent is aimed at making trousers, sweaters and even cosmetics for customers who want to buy fashionable items at fairly low prices, to the full satisfaction. The strategy of H&M stores was to aggressively deliver news and increase collections in stores, and frequently update clothing catalogs.

H&M clothing in Russia. Official site

H&M clothing catalogs can be found on the official H&M website - http://www.hm.com. Catalogs in Russian are available for viewing at H&M Fashion
On the official site You can find not only store addresses, but register to make purchases in the online store, receive news about collections, new catalogs and news.
The Russian-language domain H&M ww hm ru - - does not belong to the brand. To view the official H M website in Russian, you can use this link.
Well, lovers of coupons, discounts and good music just need to visit the H&M website more often, and... you will be happy

• — store in the Metropolis shopping center — March 13
• — store in Mega Khimki — March 20

At the beginning of 2016, you can buy clothes in H&M stores not only in Moscow, but also in St. Petersburg, Rostov, Voronezh and Yekaterinburg.

H&M clothing is available for purchase through the sales catalog and online. For now, however, H&M online stores are available in Sweden, Denmark, Finland, Norway, the Netherlands, Germany and Austria.

H&M does not have its own clothing production facilities; its collections are supplied by about 700 independent suppliers. This number of partners allows H&M to frequently update its collections. About 60% of products are produced in Asia, the rest, mainly in Europe.

H&M, unlike its main competitors (Zara, Bershka...), produces temporary collections created by famous designers (Karl Lagerfeld, Viktor and Rolf, Roberto Cavalli, Sonia Rykiel, Lanvin...).

H&M announced its desire to open stores in Russia in 2008, although negotiations had been ongoing since 2005. H&M signed agreements with IKEA, which is developing the Mega shopping center chain. The first H&M store in Moscow was opened in Mega in the spring of 2009.

H&M, when entering new markets, does not provide franchise rights and opens its own stores in all countries.

Range: the emphasis is on basic clothing and shoes, although you can also find bright copies of things from the catwalk. Children's lines are in no way inferior to adults in variety: there are things for the little ones and school uniform, And party dresses, and sports series, and accessories. In collections for teenagers you can often find something for an adult. In addition, H&M is the only large chain that, in addition to regular clothing and shoes for men, women and children, also produces clothes for pregnant women.

Uniqueness: IKEA stores were born from the hypothesis that a person does not have to be rich to be able to appreciate quality design. H&M is the IKEA of the fashion world. H&M is also the first mass market chain to create a collaboration with a luxury brand. The first such project was carried out with the Chanel brand. The collaboration with Karl Lagerfeld turned out to be so successful that the company continued to produce capsules with famous brands: Jimmy Choo, Lanvin, Sonia Rykiel, Matthew Williamson, Marni, Maison Martin Margiela. The annual H&M collaborations are still one of the most significant events for fashionistas from all over the world. News about each new collaboration spreads in advance and has such PR coverage that joint collections are sold out in a matter of hours.

Relevance: H&M does not copy catwalk hits as blatantly as Zara, but generally follows a similar strategy, instantly reacting to trends and interpreting them in a democratic way.

Price policy: Jorgen Anderson, former director of global marketing at H&M, summed up the company's pricing policy this way: “I want people to feel confident coming into our stores if, for example, they have a night out in the evening and need a new top. They won’t think twice about whether to buy something for 10 euros, because – let’s be fair – what is there to think about? This price is so ridiculous that if you want, you can donate the top to your nearest Salvation Army branch tomorrow, since this item cost you no more than two glasses of wine.”

Story: Erling Persson, the company's founder, opened the first store in 1947. He was inspired by American ready-to-wear boutiques, a store format new to Europe at the time, which he encountered during his travels in the United States. By the way, the full name of H&M is Hennes & Mauritz.