Men's perfume advertisement with Johnny Depp. What customers like about Dior Sauvage

Eau de Toilette Dior Sauvage for men appeared on the market relatively recently - in September 2015. But this was a rather expected event. Impressive advertising campaign famous brand- all this guaranteed high demand for Dior Sauvage. Customer reviews were sharply divided after they tried the new perfume. Some people loved and others hated this scent. Longevity, the Dior Sauvage pyramid, reviews from real customers - we will talk about all this later in the article.

Release of new items

The “father” of this fragrance is Francois Dimashi, the chief perfumer of the Dior fashion house. Sauvage means wild in French, which is the main idea of ​​the perfume. Francois Dimashi stated in an interview that only high-quality natural substances were used to create the fragrance, and sometimes in somewhat excessive doses. This is a perfume that is inspired by wild nature, vast desert spaces and free winds.

Sauvage Dior perfume is a fragrance modern man. He takes care of himself, looks attractive, but he has a core and fortitude.

Advertising campaign

Johnny Depp became the face of the perfume, which immediately played in favor of sales. Promotional video on the official channel Christian Dior watched by more than 24 million viewers, many of whom immediately became eager to get their hands on the coveted bottle. Of course - after all, the charismatic and courageous Johnny Depp not only plays the electric guitar, but also embarks on a journey through the Californian desert. There he meets some of the most famous representatives of American fauna: buffalo, eagle and wolf. Under the influence of majestic nature, the actor decides to throw off worldly tinsel and symbolically buries all his jewelry in the middle of the desert. He then enjoys the pristine wildness of the desert that surrounds him. The video was directed by Jean Baptiste Mondin. Impressive photographs taken at the same location graced the pages of many glossy magazines.

Perfume pyramid

Often men's fragrances are created with a minimum number of notes. But Dior Sauvage’s pyramid is quite complex:

  • top notes are pepper and Calabrian bergamot;
  • heart notes - geranium, lavender, patchouli, vetiver, Chinese pepper, elemi;
  • base notes are labdanum, white cedar, ambroxan.

Cost of Sauvage Dior

The price of the fragrance is predictably high, because it belongs to luxury perfumes. A bottle of 60 ml will cost 4-5.5 thousand rubles, and 100 ml - 5.5-7.5 thousand rubles.

In addition, there is a whole line of personal care products on sale: lotion, shower gel and deodorant (in the form of a spray or stick) - all with the Sauvage Dior scent. The price of these products is also very high. Lotion and balm cost about 3-3.5 thousand rubles, and gel and deodorants cost about 2 thousand rubles. every.

What do customers like about Dior Sauvage?

Reviews from fans of the fragrance note that it is quite classic. The bright and fresh start of the fragrance will appeal to men of different ages. However, as it opens, the smell becomes more rich, spicy and even a little sweet. The rich wood base only enhances this impression. Therefore, Sauvage is still not a youth fragrance, but a perfume for men over 30 years old. It sounds expensive, stylish, according to buyers - elegant, sophisticated, but at the same time cozy. The scent lasts quite a long time on the skin and has a noticeable sillage.

There is no consensus about longevity: some praise the scent, saying that it lasts for several days, even despite taking a shower, while others, on the contrary, are dissatisfied with the price-lasting ratio. But this parameter greatly depends on the skin of the perfume wearer.

Another important factor that many buyers mention is that women love this scent, and they even give compliments about it and ask what kind of perfume it is. This may be due to the use of classic components for men's perfumes, which are associated with masculinity and strength. This is a scent you can wear all day long.

Negative opinions

Why were Dior Sauvage buyers unhappy? Reviews find many shortcomings in this perfume.

Many were misled by the advertising campaign and expected a fresher scent. He is also often criticized for the lack of “zest” and individuality that should accompany the perfume that the eccentric Johnny Depp represents.

As mentioned above, the author of this scent promised to use only natural ingredients. This is quite logical, given the image of the fragrance. But according to the impressions of buyers, only bergamot is natural in it, and all other notes are synthetic and, accordingly, do not smell very natural and rich. Considering the price of the perfume, this is a big minus.

Another drawback (which, however, is an advantage for many) is the intensity of the aroma, which is similar to the scents of the 80s and 90s and which gradually went out of fashion, giving way to lighter scents. For some this is a big plus, but for others the smell seems suffocating.

Therefore, it is best to test Dior Sauvage in person so as not to be disappointed with the purchase or, conversely, not to miss this interesting fragrance.

15 chosen

House Dior always understood men when offering stronger sex exceptional, special aromas. Every scent is new story, revealing with incredible depth the characteristics of a man’s character.

For the first time in 10 years Dior opens up a new space for men. A radically fresh composition - a manifesto of freedom, dictated by the legendary name. Brutal and noble at the same time. The very balance I was looking for Francois Demachy, fragrance creator Dior.

Wide open spaces inspired Sauvage. Oversaturated with natural ingredients, the fragrance captivates with the fruity freshness of Calabrian Bergamot, whose radiant top notes burst with fruity freshness. Ambroxan, obtained from precious ambergris, spreads out in a majestic woody trail.

The face of the new fragrance is Johnny Depp, which has never presented any flavor before. The role in the film “Sauvage” by Jean-Baptiste Mondino seemed to be created especially for him. Johnny Depp discovered his new self, turning into a wild shaman who is not afraid to go in search of real emotions.

Sauvage is a modern Western that takes us from Los Angeles to Joshua Tree, an epic road movie that conquers the Wild West. Incredible nature and surreal animals create an amazing connection with the natural world, so dangerous and at the same time pure and noble.

The noble Sauvage bottle pays tribute to the years spent on its transformation. Frosted massive glass the color of a dark night smoothly flows into a transparent haze. A light scattering of silver along the edges of the bottle creates a mirror effect. The pleated black lacquer cap is topped with the magic letters CD.

A radical solution for real men. Express yourself directly with “Sauvage”!

Prices:

  • Sauvage Eau de toilette, 60 ml - 4715 rub.
  • Sauvage Eau de toilette, 100 ml - 6500 rub.
  • Sauvage Deodorant spray, 150 ml - 2100 rub.
  • Sauvage Aftershave Lotion, 100 ml - RUB 3,980.

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Today, a promotional film dedicated to the new Dior fragrance – Sauvage, whose face was appointed by 52-year-old American actor Johnny Depp, has finally become available to the general public. The one-and-a-half-minute video tells the story of a hero who decided to break with routine and, under the cover of darkness, leaves a boring city in his black Dodge to meet the unknown. Finding himself in the Californian desert, the hero realizes what he needs and what he was missing. He looks inside himself and finds the beast hidden there. Now he needs to reconnect with nature to pacify his wild nature. Accompanying Depp's journey is the metallic sound of Ry Cooder's slide guitar, supporting the video's atmosphere and visuals. The author of the advertising campaign was the legendary French director Jean-Baptiste Mondino.

Let us remember that the news that Johnny Depp became the ambassador of the new Dior fragrance came in early June. From that moment on, fans of the actor and the fashionable French brand wondered what image the eternal pirate would appear in and, most importantly, what the scent itself would be like. The picture began to emerge when the first images from the advertising campaign for the new perfume appeared at the end of August.

As for the perfume itself, according to representatives of the fashion house, Sauvage is a powerful, fresh composition that embodies maturity and confidence.

First, the aroma opens to us with notes of bergamot, reminiscent of a strong gust of fresh wind, in which pepper and bitter fruits are heard. François Demachy chose this variety of bergamot himself. Then comes the not so remarkable at first natural component Ambroxan®, obtained from valuable ambergris. It gives off marine and sensual notes at the same time. This playing of notes remains until the very end.

“Sauvage opened up to me right away. I had a clear idea of ​​what direction to move in, of how powerful ideas this fragrance should embody. This became a reference point, a block that I then shaped,” says François Demachy, perfumer at the House of Dior.